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Social Media Content Calendar

3 Tips to Create the Perfect Social Media Content Calendar

Jazz up your social media content calendar with some organization.

Social media is hard! Building an audience and maintaining a ‘Like’-able page is even harder. Luckily, we’re here to help. Hard doesn’t mean impossible, and it certainly doesn’t mean that you shouldn’t have fun along the way of preening your page and jazzing up your social media presence. That’s where a social media content calendar comes in. If you’re not taking the time to plan your posts, you will easily find yourself scrambling to put together a blog, Facebook post, or picture last minute on a Friday afternoon.

Long story short, people want to see interesting content (who wants to look at the same old posts or redundant statuses, right?). It doesn’t stop there – careful planning is key. If you post something about a holiday weekend the Wednesday after it’s been and gone, or if you run a promotion at a time when no one will see, it can all spell bad news for your business. Social content calendars allow you to plan out months of quality social posts and save you a ton of time sharing it on social media! Fear not, here are the tips you need to get your content organized and Like-worthy!

Mix It Up

Aim to post a mixture of content. From pictures to text to videos, it’s best to be broad across the spectrum to keep your content interesting for readers. You can include:

  • Conversation starters (For example, ‘On this sunny afternoon, we’re taking our staff meeting outdoors! How are you enjoying this weather?’)
  • Blogs! Then more blogs! They are one of the best forms of content that you can put out there – so make them interesting.
  • Re-shares of updates or interesting information
  • Images/videos – Don’t be afraid to show your team’s fun and personable side. People like working with other people – not machines.
  • Promotions
  • Events
  • Announcements
  • Tips

Decide When to Post

If you have an amazing piece of content ready to post, don’t schedule it at a time when no one will see it. Research peak times when people are online, but be careful not to go overboard. Posting a couple of times a week is enough to keep readers interested without becoming stagnant. Set out an Excel spreadsheet of when and how often to post, so that you stay on top of your content.

Hire the Right Team

If you don’t have time for social media upkeep or if you don’t have the patience to learn, let the professionals handle it for you! You can contact Stratosphere Marketing Solutions in Westlake Village, California to have a digital marketing expert support – or even take over – your social media accounts. Call us to learn more!

Best Time to Post: Social Media

Best Time to Post: Social Media Edition

If you want to get more from your social media, use this guide on when to post.

Posting to social media requires a little, if not a lot, of work. You have to think of something clever, write it in brief but catchy words, and then go through the hassle of actually getting it live. It can be a huge bummer, then, when your posts don’t get the engagement your hard work deserves. If you knew there was one easy change that could significantly improve your posts’ success, wouldn’t you do it? There is: change the time you post! Here are the best times to post on a variety of social media outlets.

Blogs

While you would want to post on other forms of social media, when others are active, blogs are different. If you push out blogs when everything else is coming up in people’s news feeds/inboxes, your blog will likely just get skimmed–if you’re lucky. Consequently, the morning is the best time for blog posting, and Mondays are the best days for that publishing.

Facebook

First and foremost, post later in the week. As people get ready for the weekend, they’re a lot more likely to be perusing their feed. Studies show that posts published on Thursdays and Fridays get 18 percent more engagement.

Later in the day is also better. While studies vary on exactly when you should hit “post,” they generally put the best times between 1:00 p.m. and 7:00 p.m.

Twitter

Studies show that the best time to publish a tweet that you want to get retweeted is 5:00 p.m. They also say that weekday tweets get 14 percent more engagement than their weekend counterparts, and the best times for click-through is 12:00 p.m. and 6:00 p.m. (think: people bored on their lunch breaks/commutes).

We hope this helps you get more for the energy you put into your social posting. Don’t miss our post next week to find the best time to send out that email marketing piece you’ve got saved in your drafts!

You can use this guide to get more from your social media, or you can let the experts do it for you! For all of your digital marketing needs, contact Stratosphere Marketing Solutions in Westlake Village, California today.

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