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Get into the Blogging with These Blogging Tips for Your Small Business

Get into the Blogging Game with These Blogging Tips for Your Small Business

Blogging tips to help your small business build an online presence.  

A beautifully crafted website is a must when it comes to strengthening your business’s online presence. Not only does it help to improve user experience, but it can even help to boost your SERP (search engine results page) rating. However, to maximize the success of your website and to boost your online presence, posting relevant, authoritative, informative content on a regular basis is a must. It helps to boost your SEO (search engine optimization) rankings as well as bring clients to your website. Starting a blog is a great way to better user engagement and educate users about your products and industry. Check out these blogging tips to help you get started.

Blog Efficiently.

It’s important that you publish quality content relevant to your business. The more informative your content, the more authority your website builds. Plus, posting content frequently can help to increase user engagement. When blogging ensure that you’re posting quality, informative information on a regular basis.

Boost Reader Engagement.

While industry related blog posts are important, so is user engagement. Using a more conversational tone helps to keep your readers engaged. However, posting fun lifestyle posts like recipes, health tips, and decorating ideas, can help to boost the number of visitors to your blog. To best maximize your blog posts, lifestyle pieces are a must.

Hire a Professional.

As a small business, everyone wears many hats. Adding blogging to your plate is time-consuming. Fortunately, hiring a professional blogger can help to give you quality content while helping you save time.

When it comes to establishing your online presence, blogging is a key part of the puzzle. It helps to supply useful information and bring people to your site. Our team at Stratosphere Marketing Solutions offers you the best digital marketing services. From original blog content to custom websites, we’re your one-stop shop for all your digital marketing needs. Contact us today.

Social Media Management

Do’s and Don’ts of Social Media Management

Ever wondered what habits to do and to avoid for social media management? We’re here to help.

Does your business regularly engage in social media? Are you tweeting, liking, and Googling your way to company success? If so, you may already know the best social media practices to follow. In the digital world of business brand building, there are some standard do’s and don’ts of social media management.

Facebook

This is, without a doubt, the most difficult of the social media platforms to be successful on. The endless changes to the newsfeed algorithm forces you to review your strategies and results continually. Here’s what you need to know:

  • Don’t worry about page likes.
  • Do be concerned about post likes, comments, and shares. These three functions tell you what content engages your followers, and what to should post more of.
  • Post different content, ranging from videos, text, images, and links.
  • Leave at least 3 hours between posts in order to let content sit and establish the most reach.

Twitter

Ever managed several accounts on Twitter? You’ll know that this platform requires patience and discipline.

  • Make good use of relevant hashtags, and tag users on every Tweet. Irrelevant hashtags can damage your content, as well as attracting spam accounts.
  • Retweet content that you find relevant and interesting, especially from local businesses and users. This gives followers a better user experience and captures more referral traffic.
  • Avoid over-Tweeting at all costs! There’s a sweet spot where 4 to 7 tweets a day is ideal, too much is overkill, and too little is useless.
  • Post at various times during the day so that followers get fresh content on their feeds.

As you can see, there are certain guidelines to follow if you want to get the best results for your business. If you need some help with your company’s social media management, contact Stratosphere Marketing Solutions in Westlake Village, California! As experts in the industry, we offer head-to-toe digital marketing services that get your social media marketing on the right path.

Responsive Design Support Is the Most Important Feature for Your Website

Responsive Design Support Is the Most Important Feature for Your Website

All websites have to be unique to stand apart from the competition, but what do the best websites all have in common? Responsive Design Support.

Websites include features that are unique to their industry and that set them apart from the competition. Some companies may keep a detailed summary of their inventory, others may have some interactive interface, but what do the best and most successful companies have in common? They all have responsive design support. Regardless of your site’s needs, the most critical components are mobile friendliness and responsive design support.

What is responsive web design? 

Responsive design allows a site’s layout to change as the screen size changes. Consumers’ screen vary in size from the monster monitors to the small mobile screens. In order for your website to look optimal on any display, a responsive web design is essential.

  1. Supporting the Multi-Device User
    We live in a world where we can access any website without ever being in front of our computer. Even when we are at home, we may just opt to use our phones or tablets because our computers are in the next room and we don’t feel like getting up. If a consumer visits your website and it doesn’t fit their screen, you run the risk of them leaving and taking their business elsewhere.
  2. Improved Search Engine Rankings
    Google rewards websites when they can accommodate more consumers by ranking your website higher on the search page. As of April 21, 2015, Google began rewarding sites that were built for multi-device support.
  3. Your Future is Open
    Responsive websites give you the best chance at supporting newer devices and screens in the future. If a new device hits the market, you’ll have less to do when trying to accommodate the new technology.

Whether you want social postings, blogs, or a shiny new website, contact Stratosphere Marketing Solutions in Westlake Village, California. We offer top-to-bottom digital marketing services that can support your branding and your business.

Why Content Marketing Outside Your Niche Is Important

Why Content Marketing Outside Your Niche Is Important

Content marketing that’s outside of your niche or comfort zone can help you reach out to a new audience. 

The end goal of content marketing is to become a leading expert on the topics that relate to your industry. When starting out, sticking to your niche is important because it is your industry, and you have to own and dominate it. But there’s only so much you can write regarding one topic until you’ve exhausted your resources. Before you reach this point, consider writing topics that are outside of your niche to keep your content flowing. It may be out of your comfort zone, but it could be worth it. Here are a few reasons why content marketing outside your niche is important and why it’s a good idea to do so.

Why Creating Different Content Is Important

  1. Reach a Bigger Audience
    Your potential client list has yet to be untapped because your content is hitting such a small target. You don’t have to start aiming outside your target, simply make your target bigger. By writing about other topics, you can reach a larger audience and possibly introduce others to your business.
  2. Increase Social Media
    Utilization of social media is essential for any company in the 21st century if you want to be discovered by potential clients. By covering many fields and releasing that content into multiple media streams, there’s a bigger chance of people finding your social media website and, by association, your brand name.
  3. Keep Your Sanity
    Writing about one topic all day long for the entire year can not only be mentally exhausting, but it can actually hurt the content itself. Even the most exciting topics can become dull after a few weeks. Mix things up at work, and mentally, by writing about something new. (Your mind will thank us.)

Whether you want social postings, blogs, or a shiny new website, contact Stratosphere Marketing Solutions in Westlake Village, California. We offer top-to-bottom digital marketing services that can support your branding and your business.

insurance websites

Our Newly Launched Insurance Websites That Wow!

Looking for inspiration for insurance websites? These designs are clean and concise.

We all know that having a good-looking website is imperative for any business. It helps SEO to perform well, attracts near and far clients, and oozes industry knowledge. If your site still spams guests’ computers with pop-ups and takes over five seconds to load, you could be doing your business an injustice. Clean and improved insurance websites can do wonders for any agency.

Here at Stratosphere, we’ve just launched some great new insurance websites for our amazing clients! Check out what our design team did to make them shine.

Stromsoe Insurance

Stromsoe Insurance is a huge name in the industry, so we knew that their website had to wow visitors. Because of this, the homepage opens to a full-page image. As we all know, a picture is worth a thousand words, so why not let the visuals do the talking? The use of large imagery and straightforward statements is a refreshing change from the text-heavy sites that now look outdated.

Stromsoe Insurance also features a blog, one of the most powerful tools for online marketing. A blog boosts SEO rankings and generates more organic traffic, as well as demonstrating expertise in the insurance industry. After all, who doesn’t want to work with a professional in the business?

Stromsoe Insurance

 

Abatelli Group, Inc.

The Long Island local insurance agency’s website now features a slider on the homepage, consisting of rotating images highlighting their specialties, while introducing the visitor to their brand. Below, the neatly designed buckets summarize their services, making it easy for clients to read about coverage.

With the parallax scrolling background, visitors read important information about the company, such as reviews and contact details, while enjoying the seamless transition. The full-width call-to-actions enables the guest to quickly locate their contact information so that they can get calling right away!

Abatelli Group, Inc.

Royalty Insurance

With an agency named Royalty Insurance, it’s only fitting that the website is clean and beautiful. The sticky menu at the top allows visitors to scroll through different coverages, specialty services, ratings and reviews, and blog, all with the menu remaining at the top of the screen. This feature makes it easy for customers to click seamlessly throughout the site, without having to navigate a misleading website. With stunning imagery and content to match, Royalty Insurance’s website exudes professionalism!

Royalty Insurance

Do you need a new insurance website? Our dedicated web design team is here to help you get set up with a new, improved, and unique site. In addition, we provide top-tier marketing services so that your business has the best chance of online success. Call Stratosphere Marketing Solutions in Westlake Village, California today to get started today.

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