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Content Marketing

Three Reasons Content Marketing is Important for Local Businesses

What’s so special about content marketing?

Did you know that 76 percent of local businesses use content marketing? It’s transformed the way businesses interact with clients ever since the rise of social media has been go-to information on the web. Brands have become closer and more communicative with their customers, closing the gap between potential customer and loyal customer.

Today, it’s important to give out advice, engaging stories, and information that is of genuine use or interest. If you’re not using content marketing in your business, here are five reasons why you should start!

#1: It can improve your SEO.

Good quality content is gold for SEO. Search engines aim to show users the highest quality results for their queries, which often results in displaying the highest quality content. Along with informative and valuable content for your website, you’ll want to use keywords, backlinking, and keep on trend with ‘hot’ topics to stay on top of your SEO ranking.

#2: It positions you as an expert in your industry.

When you want an answer to a question, you’re going to need to ask an expert. When your business produces quality content on a regular basis, it makes your brand an authority on the subject. In turn, being an expert builds trust, and trust is something that customers consider before buying! If you’re the go-to information source for a concern, they’re likely to trust your product or service.

#3: It adds value.

Blogging is the new black, the new sliced bread, the essential service that businesses need to do. People expect your business and your website to deliver insight or entertain. People want to go to your website and social media because they get something worthwhile back from the experience. Using a blog, helpful guides, and social media content will make your website worth returning to!

Do you need help setting up and publishing strategies for content marketing? Whether you want social postings, blogs, or a shiny new website, contact Stratosphere Marketing Solutions in Westlake Village, California. We offer top-to-bottom digital marketing services that can support your branding and your business.

Improve Website Traffic

Ten Ways to Improve Website Traffic

Every business goes through the challenge of having to improve website traffic.

Have you ever wondered why you’re not receiving the same amount of traffic on your website in comparison to your competitors? It’s there’s no to little traffic, your number of sales may have dropped off. If this is the case, fear not – there are ways to improve website traffic through marketing for the right customers.

There’s no easy way to improve your site’s visibility other than implementing and understanding methods to lure in more visitors! Here are a few to get you started:

  1. Use Facebook – Facebook has billions of users every week. Why not reach out to a few (hundred)?
  2. Advertise – Social media advertising are excellent ways of attracting visitors, building your brand, and getting your site in front of people.
  3. Optimize your site for SEO – Improve your search engine results by enhancing your web page for a higher ranking.
  4. Promote your blog on Facebook – Again, Facebook is a valuable tool. Put this to use by publishing your blog for a greater outreach.
  5. …Blog! – As part of content marketing, you can increase your page views, SEO ranking, and sales all through blogs.
  6. Build an email list – Once you have an email list, you’re able to send out newsletters that direct potentials and current clients to your website.
  7. Use LinkedIn – Post content to LinkedIn to increase your profile within the industry.
  8. Update your site – More often than not, users will click off a site if it’s outdated, slow, or hard to navigate.
  9. Make it mobile responsive – More and more leads are coming from mobile devices. If your website is not compatible with cell phones or tablets, you could be losing leads and traffic.
  10. Examine your analytics data – Know where you went wrong – and right! – so that you can keep getting better.

If this sounds like too much to add to your plate, don’t worry! You can contact Stratosphere Marketing Solutions in Westlake Village, California to have a digital marketing expert support to improve website traffic for your site. Call us to learn more!

Blog Writing Tips

Blog Writing Tips Anybody Can Use

If you’re having trouble writing for your blog, use these easy tips.

Blogging isn’t easy. It requires time, thought, and good writing. Even if you can find the hours in the day and mental energy to sit down at the computer and write a blog, putting together an engaging piece can be a challenge. The good news? You can use these blog writing tips to craft better blogs that earn you better engagement.

  • Ask questions. Do you want people to actually read your blogs? Are you hoping to inspire them to some sort of action (like calling your business)? You probably answered yes to those questions, so you’re reading this sentence. Start your blog by asking questions that your readers will answer with an emphatic, “Yes!” That way, you get engagement from the get-go and set them up to agree with the rest of your blog.
  • Use second person. We’re self-centered by nature. So when you use second person (e.g. you, your, yours), people feel like you’re focusing on them – and they like it. Using second person makes it easier for your audience to engage.
  • Make it easy. In our information-saturated age, people like bite-sized bits. Use bullets, bolded words, and regular paragraph breaks (see what we did here?) to make reading through your content feel manageable to your readers who want to be able to skim it in 5 seconds.

Are you tired of writing your own blogs? Or running out of time to do it? Or even not doing it at all?! To have 100% original, expert-level blogs written just for your business, contact Stratosphere Marketing Solutions in Westlake Village, California. As digital marketing experts, we can take over your blogging – ensuring you have a carefully crafted blog each week to drive online engagement and search engine ranking improvement. To learn more about the blog packages we offer, SEO-focused blogging, or any of our digital marketing services, call us today!

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