real estate blogs

Are You Wasting Time Writing Real Estate Blogs? (Hint: No!)

Why real estate blogs really matter for the modern agent. 

In our modern world of real estate, you’ve probably given at least a little thought to your online presence. You know that today’s agents need a good website, and you’ve likely put some energy into keeping up on social media. Does that mean you’ve dotted every internet i and crossed every tech t? No, actually. If you’re not writing real estate blogs, you’re missing out on some major benefits. Here’s what blogs can do for you.

  • Get better online visibility. Want to see your website at the top of Google? Blogs are key. When you’re regularly posting valuable, original content, Google and other search engines rank your site higher than others that aren’t putting out new info. Your blog could help bring your page higher up on the search engine ranking page, making it easier for future clients to find you!
  • Give yourself authority. Yes, your website goes a long way towards showing your expertise. But you can’t (and really shouldn’t) update your website every week with new info. That’s where your blog can come in. By blogging, you can show that you’re in-the-know about your industry and your area. Regular blogs show current and potential clients that you’re on the cutting edge!
  • Make networking easier. When your blogs gain traction, they’ll catch the eye of others in your industry. They’ll likely comment, or reach out to you in a less public way. In short, your blog is like an extended online business card that can help you build relationships with your colleagues.

Now that you understand the importance of real estate blogs, you might be feeling a little stressed about doing the actual work. We can help! Our expert team of real estate bloggers will make sure you’re regularly posting engaging, unique content online. The best part? We’ll even write it for you.

For all of your digital marketing needs – including blogging – contact Stratosphere Marketing Solutions in Westlake Village, California today!

Best Blog Tips Westlake Village CA

Our Best Blog Tips: Write Like You Talk

Why writing like you talk is one of the best blog tips ever. 

When’s the last time you read a full blog post?

If it’s been a while, you’re not alone. More and more of us prefer snippets over long format posts that (if we can be honest with you) can basically say the same thing.

Does that mean the blog is dead? No! In fact, blogging is one of the best ways to build your website’s authority, keep it relevant over time, and boost your search engine ranking. It gives everyone—from prospects to potential future members of your team—the chance to see what you know and what you’re all about.

The issue, then, is how to get those future clients and employees to actually sit down with your blog. The good news? We’ve got a solution for you, and it’s a pretty easy and very effective one: blog like you talk.

Here are just a few reasons taking a more conversation, casual tone when writing is one of the best blog tips in your arsenal.

  • You’ll be more relatable. We like to feel comfortable. Ergo, utilizing verbiage to which your anticipated audience is likely unaccustomed can create a chasm between you. (See what we mean?) If you want people to plug in and stay tuned, approach them like you would a friend.
  • You’ll be seen as a bigger help. Sure, you want to be seen as the authority in your industry. If you can’t convey your insider insight in layman’s terms, though, it’s not going to be very much help to your clients. They want to know you can meet them where they’re at and help them there, and a conversational tone can convey that you’ll do just that.
  • You’ll help your SEO. If you’re looking for search engine optimization (SEO) so you’ll get listed higher on Google, Yahoo!, Bing, etc., SEO’s your best friend. Search engine crawlers, which determine how high you should rank, measure your page according to the Flesch-Kincaid readability tests. A better score = a better ranking. In other words, you want an 11-year-old (or Googlebot) to be able to understand your site.

If you want more of our best blog tips or other info about driving eyes to your site and keeping them there, contact the blogging experts at Stratosphere Marketing Solutions.

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