Digital marketing analytics

Digital Marketing Facts You Need to Know

Here are some of the facts that digital marketers need to know.

If your business leverages the power of digital marketing, then you know that statistics and numbers are at the heart of any successful campaign.  While getting involved with analytics isn’t the most exciting thing, understanding the facts and figures will help you determine if your business’s current SEO and digital marketing strategy is actually working for you.

  • Google’s Top 5 Results get 75% of the Clicks

Even if your site is popping up on the first page of Google’s search results, this might not be enough to drive traffic to your business’s site.  The top search result draws about 32% of clicks, while the second result garners only 18% of clicks.  This huge drop-off illustrates the importance of grabbing that top search engine result position.  If your SEO strategy isn’t placing your site high up on Google’s result pages, then you might need to re-think your practices.

  • Organic Results Have Decreased by 15%

Over the last couple of years, Google has changed up their search engine result pages.  They have started to introduce new features such as map packs and ads to their result pages.  The addition of these new features mean that the number of organic search results per page has dropped.  This is great if you’re running pay-per-click ads but is bad news if your business is relying on SEO alone.

  • Websites with More Pages Generate 48% More Traffic

Websites with over 50 pages generate about 48% more traffic than websites with fewer pages.  Having more pages increases the number of keywords that your site can rank for.  These additional keywords will help bring your website more traffic.

  • The Average Page has 1,890 Words

Google tends to favor pages that offer readers rich and detailed content.  This is why it’s not surprising that the results on the first page of Google have an average of 1,890 words.  So, if you are trying to boost your website’s search engine ranking, then make sure you are producing original content that actually provides value or answers questions that your readers might have.

  • Users Expect a Web Page to Load in 2 Seconds or Less

About 47% of users expect fast load times.  In the modern age, people expect immediate gratification and are not willing to stick around if they feel a site is wasting their time.  If your website takes more than 2 seconds to load, then this could be enough to drive visitors away.  If you find that your website loads too slowly, then it’s time to find a new web host.

These are some of the digital marketing facts that you need to know for your business.  Establishing and maintaining a successful SEO and digital marketing strategy is no easy task.  Luckily, the experts at GTK Analytics have the experience and resources to assist you with all your SEO, website design, content creation, website hosting, and other digital marketing needs.  Contact us today to see what we can do for your business.

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Reasons Your Business Needs a Facebook Page, Not a Profile

Are you using a personal Profile as a Business Page?

How do you know?

If someone has to “Request to be your friend,” then it is a Profile. A Business Page is a public profile used to represent a business, brand, cause or organization.

Here are some very convincing reasons to establish a Facebook Business Page or convert your current Profile:

  • The #1 Reason: It is against Facebook’s User Agreement to use a personal Profile to represent something other than yourself (your business). In turn, Facebook can restrict access and shut down your account.
  • Separate You From Your Business – It’s great your dog looked cute after his bath this weekend, but that’s not valuable information that potential or existing clients need to see on their timeline.
  • Interaction – On this page you are able to share content, news, or updates relating to your business and area. Followers are able to ‘like, share, comment or message’ on any of your posts with you having the ability to engage with a reply back!
  • Direct Traffic to Your Website – Have a blog? Syndicate it! Blogs can help drive traffic back to your site through clicking on the link.
  • Brand Reputation -“Likes & Reviews” help to build brand authority for potential clients looking at your page.
  • Target Your Audience – Facebook campaigns and ads allow you to target certain cities and interests to your desired clients.
  • Analytics – Facebook has an “Insights” feature which allows you to track which posts are getting the most engagement, at what times of the day and more.

Social media presence is a strong and inexpensive way to stay connected and build a following. Stratosphere’s new Social service can help customize and establish a Business Page for you and your valuable clientele! Contact us today for more information!




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