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Improve Website Traffic

Ten Ways to Improve Website Traffic

Every business goes through the challenge of having to improve website traffic.

Have you ever wondered why you’re not receiving the same amount of traffic on your website in comparison to your competitors? It’s there’s no to little traffic, your number of sales may have dropped off. If this is the case, fear not – there are ways to improve website traffic through marketing for the right customers.

There’s no easy way to improve your site’s visibility other than implementing and understanding methods to lure in more visitors! Here are a few to get you started:

  1. Use Facebook – Facebook has billions of users every week. Why not reach out to a few (hundred)?
  2. Advertise – Social media advertising are excellent ways of attracting visitors, building your brand, and getting your site in front of people.
  3. Optimize your site for SEO – Improve your search engine results by enhancing your web page for a higher ranking.
  4. Promote your blog on Facebook – Again, Facebook is a valuable tool. Put this to use by publishing your blog for a greater outreach.
  5. …Blog! – As part of content marketing, you can increase your page views, SEO ranking, and sales all through blogs.
  6. Build an email list – Once you have an email list, you’re able to send out newsletters that direct potentials and current clients to your website.
  7. Use LinkedIn – Post content to LinkedIn to increase your profile within the industry.
  8. Update your site – More often than not, users will click off a site if it’s outdated, slow, or hard to navigate.
  9. Make it mobile responsive – More and more leads are coming from mobile devices. If your website is not compatible with cell phones or tablets, you could be losing leads and traffic.
  10. Examine your analytics data – Know where you went wrong – and right! – so that you can keep getting better.

If this sounds like too much to add to your plate, don’t worry! You can contact Stratosphere Marketing Solutions in Westlake Village, California to have a digital marketing expert support to improve website traffic for your site. Call us to learn more!

PPC

Using Google AdWords? Think again.

Using Google AdWords? Think again.

Fun Fact:

There are 5.9 Billion searches placed daily on Google.

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If you are either a business owner or a marketing director of a company, it is safe to say that you would like to tap into a small portion of these searches and drive them to your website, correct?

Correct Concept

Since Google is the number one search engine, the first thing that comes to mind for you is to advertise there.

So to immediately get this going, you quickly begin your keyword research, pay for designated search terms relevant to your product or service so that you (just as you had hoped) can be placed at the very top of Google, like so:

        ad words

STOP THE AD! RIGHT NOW!

This is not the best option for you.

Vector illustration of Stop sign

 We want to give you some advice on why AdWords is ineffective, and hopefully it helps.

(If you have questions after reading this, PLEASE feel free to contact us):

Truth: Unless you have tens of thousands of dollars in your marketing budget to spend every month on advertising, it truly, truly, truly is a waste of money.

Here are the caveats to AdWords and Pay per Click: 

Problem #1: AdBlocking

businessman talk to the hand

AdBlocking Software, which is an easily available installation from major browsers (Internet Explorer, Firefox, etc.) has been found to be associated with over 20% of searchers.

This simple installation removes most advertising from web pages, including (but not limited to): banner ads, text ads, sponsored links, and more.

What does this mean for you? It means that your hard earned advertising dollars that are currently being invested into AdWords, are not being seen by over 20% of your target audience.

Problem #2: Searchers are Ignoring your Ad

worried

 According to an eye tracking study done on Bing & Google in 2011, 70-80% of searchers ignored paid ads completely, bringing us big insights. Searchers are directing their clicks to organic search results (non-paid.)

Problem #3: Not Every Searcher is Ready to Buy

Man Hides Under The Laptop

 Unfortunately, not everyone searching for your paid keyword is in seek of your products or services.

 For example, Bob in Westlake Village, Ca. has just done a search on auto insurance. He is your target audience if you’re an insurance agency in Westlake Village that is investing in AdWords right?

Wrong.

Erasing Oops !

Bob searched for auto insurance to learn about the differences between full coverage and state liability insurance on Wikipedia. He had no motive of purchasing auto insurance, making him a part of an ineffective pool called your Google “target audience.”

 When you pay for an Ad Words campaign, your objective is for those searchers to come buy your product. When your target audience isn’t ready to buy, and making searches such as Bob, your ad words campaign has immediately defeated its purpose.

~

I am doing it all wrong.

What is the Answer then?

Solution to Problems

Of all three reasons listed above, the one you can begin combatting today (and in a much, much more affordable way) is number 2,

“Searchers are Ignoring Your Ad.”

How:

 The best way to combat this caveat is with an original content marketing plan on your website that is key worded and optimized for search where people are actually looking.

If you have further questions, or need help with an online marketing strategy for your company via original content, contact us today to set up an appointment as original content remains the powerhouse behind Stratosphere Marketing Solutions.

Happy Wednesday!

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