Take your business to the next level with pay-per-click marketing.
Any business implementing digital marketing should understand the immense benefits that come along with cyberspace. From Facebook ads to Search Engine Optimization (SEO), your business can do a lot to improve the scope of prospects and return on investment. With that said, is your business making the most of the available technology by using pay-per-click marketing? If you’re stumped about what this is (and how it can benefit your business!), read on.
Pay-per-click (PPC) marketing is a way of using search engine advertising to generate clicks to your website instead of receiving those clicks organically. You’ll see ads at the top of Google’s search results, marked with a yellow ‘Ad’ label – that’s the result of Google Adwords Pay-Per-Click. You pay the search engine a small fee every time someone clicks on your ad, which takes the visitor to your website. As a result, you drive more business to your website with limited work, time, and money!
Pay-per-click marketing offers a lot more than you may realize:
Searchers: Studies indicate that searchers click on paid search ads more often than any form of digital advertising. A searcher is more likely to click on an ad when it displays their desired product. After all, if what he or she wants is at the top of the page, why visit several search results to find it? Customer satisfaction depends on convenience. Fortunately, Google ensures that PPC ads meet the user’s needs
Advertisers: Searchers reveal their intent through their search query. This means that advertisers can track traffic for an individual’s searches and offer their product accordingly. Advertisers can measure the traffic that results from search engine clicks to understand just how effective it is.
Search Engines: PPC allows search engines to cater to searchers and advertisers simultaneously. By being the ‘middleman,’ both parties can fulfill their needs through PPC marketing. The engines want to provide relevant results for the searchers, all the while offering a highly targeted, revenue-driven advertising channel. Our verdict? Mission accomplished!
With the right team by your side, your business can experience a successful pay-per-click marketing strategy. Contact the pros at Stratosphere Marketing Solutions in Westlake Village, California to have a digital marketing expert get your PPC marketing up and running. Call us to learn more!