Social Media Content Calendar

3 Tips to Create the Perfect Social Media Content Calendar

Jazz up your social media content calendar with some organization.

Social media is hard! Building an audience and maintaining a ‘Like’-able page is even harder. Luckily, we’re here to help. Hard doesn’t mean impossible, and it certainly doesn’t mean that you shouldn’t have fun along the way of preening your page and jazzing up your social media presence. That’s where a social media content calendar comes in. If you’re not taking the time to plan your posts, you will easily find yourself scrambling to put together a blog, Facebook post, or picture last minute on a Friday afternoon.

Long story short, people want to see interesting content (who wants to look at the same old posts or redundant statuses, right?). It doesn’t stop there – careful planning is key. If you post something about a holiday weekend the Wednesday after it’s been and gone, or if you run a promotion at a time when no one will see, it can all spell bad news for your business. Social content calendars allow you to plan out months of quality social posts and save you a ton of time sharing it on social media! Fear not, here are the tips you need to get your content organized and Like-worthy!

Mix It Up

Aim to post a mixture of content. From pictures to text to videos, it’s best to be broad across the spectrum to keep your content interesting for readers. You can include:

  • Conversation starters (For example, ‘On this sunny afternoon, we’re taking our staff meeting outdoors! How are you enjoying this weather?’)
  • Blogs! Then more blogs! They are one of the best forms of content that you can put out there – so make them interesting.
  • Re-shares of updates or interesting information
  • Images/videos – Don’t be afraid to show your team’s fun and personable side. People like working with other people – not machines.
  • Promotions
  • Events
  • Announcements
  • Tips

Decide When to Post

If you have an amazing piece of content ready to post, don’t schedule it at a time when no one will see it. Research peak times when people are online, but be careful not to go overboard. Posting a couple of times a week is enough to keep readers interested without becoming stagnant. Set out an Excel spreadsheet of when and how often to post, so that you stay on top of your content.

Hire the Right Team

If you don’t have time for social media upkeep or if you don’t have the patience to learn, let the professionals handle it for you! You can contact Stratosphere Marketing Solutions in Westlake Village, California to have a digital marketing expert support – or even take over – your social media accounts. Call us to learn more!

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