SEO Series Part V: How to Excel at SEO for Small Business Owners
If you own your own business, don’t give up! Here are some tips and tricks to help with SEO for small business owners.
In 2016, your business’s online presence matters. You know this is true, but as a small business owner, your website is just one of about a million plates you’re trying to keep spinning. Don’t stress! We’ve gathered this roundup of helpful, relatively easy tips and tricks to support search engine optimization, or SEO, for small business owners.
- Dot Your I’s and Cross Your T’s. You would be amazed how many websites haven’t gone through a basic SEO checklist. Little foundational things like slow page load speed, lack of mobile compatibility, or broken links can sink your search engine ranking. The good news? It can do the same for your competitors! By simply checking the necessary boxes, you give yourself a shot at winning on the web.
- Use Content Marketing. Your website isn’t going to magically start moving up Google; you need to give the search engines a reason to notice your site, and content marketing is the perfect reason. Regularly updating your blog and posting on social media shows that you’re actively providing useful content on the web. Search engines love that, and their crawlers will take note.
- Choose Your Keywords Wisely. Let’s be honest. Your small business probably isn’t going to win the top page of search engines for “auto insurance.” But it very likely could win “auto insurance in [Your City], [Your State].” Before you start trying to optimize your page willy-nilly, do some keyword research. Google AdWords can help you find out what kind of competition is out there (and we can help!) so you can choose winnable keywords.
If you’re a small business owner who wants to optimize your search engine ranking, contact Stratosphere Marketing Solutions in Westlake Village, California. SEO for small business owners is our sweet spot and we can help you beat out the local competition and get found online! Call us for all of your digital marketing needs.