Senior Insurance Options
Senior Insurance Options is providing the right solutions for Nebraska’s seniors and retirement-minded individuals in a challenging insurance market. In order to properly communicate their dedication and hard work they needed a full branding solution and website. We sought to create clear solutions for elderly users for an easy and effective user experience.
“I wanted to share some feedback I received this weekend. I met with a new client yesterday. When I gave her my card, she was so impressed with the logo and design! (I didn’t say a word about it so it was completely unprovoked feedback!) Today I gave some to my daughter who was also very impressed with the way it came out. I love it! The paper recommendation was excellent; so glad I asked and definitely worth the extra money they cost!”
Director of Client Services
WHAT WE DID
Business Card Design
Search Engine Optimization
We began with word association that relates to the culture of the brand as this helps to establish a sense of imagery for the logomark. In retirement, freedom is important so we wanted to incorporate a free-flowing figure to represent this key ingredient. The choice of natural cool colors was selected to illicit the relaxation of securely living out the golden years.