Your Real Estate Marketing Needs to Hit These Key Areas!
If your real estate marketing program doesn’t check these boxes, you’re missing out on potential business.
Even if you’re the most dedicated and experienced real estate agent around, you’re going to have to compete with all the other professionals out there. Why not make that competition marginally less tough by putting a great marketing plan in place? Make sure your real estate marketing efforts don’t miss these key areas.
Online: they come to you.
Before someone hires you as an agent, they’re going to want to make sure you’re legitimate. A solid looking website goes a long way towards giving you the authority potential clients want to see. Go the extra mile by regularly posting blogs showcasing your industry knowledge and local connections, following SEO guidelines so your web page ranks high on search engine results pages, and periodically updating your site with relevant information.
Online: you go to them.
While it would be great if you could get every person in the area who’s thinking about buying or selling to visit your site, it’s not realistic. That’s why outreach is so important. Put out a regular newsletter, get active on social media (don’t forget LinkedIn!), and invest in targeted advertising campaigns.
Although we live in an increasingly digital time, people like to put a face to the name. Make it easy for them to do that by getting involved with local charities, hosting networking events, and offering educational seminars. Pairing in-person efforts with your digital marketing will help you hit every demographic in your area.
If you’d like advice on setting up the best real estate marketing plan, contact Stratosphere Marketing Solutions in Westlake Village, California. We specialize in marketing for real estate professionals. Let us put our knowledge, resources, and manpower to work for you!