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New Year's Resolution: Improve Your Business's Digital Marketing

New Year’s Resolution: Improve Your Business’s Digital Marketing

Add cultivating the best marketing strategy to your 2016 resolutions for your business.

On New Year’s Eve Eve, we’re all thinking about our resolutions for the coming year. You’ve probably made a number of personal resolutions, from making a bigger impact to being healthier in the coming months. Have you resolved to do anything for your business, though? In our modern age, one of the absolute best things you can do for your business is commit to improving your digital presence. Here are a few ways to actually keep your New Year’s resolution to be your business’s best self online through great digital marketing!

Look back.

While it may not immediately seem like the best use of your time, reflection is invaluable. It’s important to take the time to look at your analytics and engagement and see what’s been working and what hasn’t. Armed with that information, you’ll be best able to make an effective plan for the coming year.

Be consistent.

One of the most important pieces of branding, marketing, and search engine optimization is consistency. Did you know that Google is more likely to feature your business higher on its ranking page if your business name and address are written exactly the same on all sites and directories, down to the littlest punctuation marks? Aim to have consistent naming, logo usage, and message in 2016.

Make a budget and schedule.

In past years, businesses spent 10 percent or more on their digital marketing. As our world becomes more digital, that number will only increase. Create a realistic budget and marketing schedule for your business so you don’t put too much strain on your bottom line or your time. Then, execute!

Are you unsure how to make the most of your digital marketing in 2016? Talk to the experts! Our dedicated team at Stratosphere Marketing Solutions in Westlake Village, California serves businesses all over the country by helping them be their best selves digitally. Make the most of the coming year by contacting us today!

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