SEO Series Part II: Why Local SEO Could Be the Key to Success Online
If you’re not leveraging local SEO, your business isn’t truly optimizing its online presence.
Search engine optimization, or SEO, is a trending topic. We started a five-part series on this important tool a couple of weeks ago, but now we want to dig deeper. Specifically, we want to show you how local SEO could help your business crack the digital code and move up the search engine ranking pages.
Why does local matter? Here are just a few reasons.
- It’s a Google favorite. Google’s in the little guy’s corner. They want to give local businesses the tools they need to perform online, as is evidenced by free resources like their Analytics and Search Console. Their latest algorithm updates have focused on giving searchers relevant results, and a big part of what they consider relevant is location.
- We’re going mobile. As more and more searches come from mobile devices, we can all assume that more people are looking for information while on-the-go. When you search “Thai food,” search engines assume you’re looking for Thai food in the area, and will consequently show you local results.
- The digital landscape is competitive. The internet grows daily. With more sites comes more competition. How do you keep up? Find your niche. By optimizing locally, you compete just with local businesses, not with every single business in your industry across the globe – and the web.
If you’re ready to dive into some local optimization, we can help. Here are a few tips to get you started.
- Get your information right. Google wants to show local searchers your business, but they need to know where to find you. If you’ve got a different address on your website, Facebook page, and Yelp, both search engines and searchers are going to get confused. Make sure there’s consistency in your business name, address, and phone number across all of your citations online.
- Add in your city. To optimize your website locally, make sure the pages across your site mention your location. Include your city and state in the title of blogs to build up your local presence.
- Ask for help. That is, ask your clients to leave an honest review on Yelp, Google, Yahoo Local, etc. It’s illegal to pay for these reviews, but you can let your customers know that if they’re on one of these sites, you’d love a review. Positive local reviews can move you up the rankings.
These tips will help you get started with local SEO, but you shouldn’t stop there! To have a dedicated Account Manager analyze your business’s local digital presence and offer solutions customized for you, contact Stratosphere Marketing Solutions in Westlake Village, California today.