Tips for Improving Mobile Conversion Rates

Tips for Improving Mobile Conversion Rates

Help Your Business to Appeal to Mobile Users

Smartphone usage is on the rise. Today, smartphone traffic accounts for more than half of the visits to internet companies’ websites. Even so, the number of people that make a purchase on mobile is still noticeably small. Part of this low conversion rate comes down to user behavior as people tend to make cross-platform searches to help them make a decision. To help, we’ve rounded up a few key ways in which you can make your web design more directly to mobile users.

  • Make your site mobile friendly

This may sound obvious, but you want to make sure that your website looks good a range of devices. Make sure to test your website on old and new devices, ensuring that it doesn’t come up as the desktop site when being used on a mobile device.

  • Improve local searches

Many mobile searches are still carried out with local intent. This means that users are actively looking for businesses in their local area. You can help to get your business noticed by tailoring your content to target specific locations and apply geo-locational extensions to the macro information beneath your website link. If you’re unsure on how to do this, the right marketing agency will be able to help.

  • Integrate more video

Generally, smartphones are the most used device when we’re looking at mobile visitors. Studies found that online videos hold a user’s attention twice as effectively as equivalent TV advertising or content and that many users are actively looking for information when they search for videos online, rather than passively browsing. If you have video footage that can help your business, make sure to include that where necessary.

If all of this seems like a lot to handle on your own, don’t worry, we have a solution for you. Here at GTK Analytics, we can help you transform your business’s website and market it to drive in more business. Contact us today to set your business up for success.

Common Blogging Myths That Can Hinder Inbound Leads

Common Blogging Myths That Can Hinder Inbound Leads

Be Aware of These Common Blogging Myths

Myths don’t just exist about the Loch Ness Monster or Santa Clause – they’re also quite common in the blogging world. These misconceptions about blogging mean that many companies don’t know that they are myths. The central idea that blogs are a great way of encouraging inbound leads is sound, but the ways in which we’re told to go about it aren’t always fully formed. Here is an overview of just some of the blogging myths we’ve heard that could hinder your inbound lead success, and tips for a more effective approach.

  • “Aim for a wide readership.”

Sure, you want to make sure your blogs appeal to a wide audience, but a large readership for a blog shouldn’t be the ultimate goal of a professional marketer. Wide readerships are great for individual bloggers that rely on advertising revenue, but when you’re looking to promote your business and land clients, you want to make sure that visitors to your page are valuable. In order words, it’s more important to engage a small number of people who are ready to buy and to gather leads through subscribers and regular visitors.

  • “The more blogs, the better.”

Although it does take a dedicated effort to see returns with a blog, that doesn’t mean that more is necessarily better. A large and scattered blog can make it hard for the visitor to see who you’re targeting and what content you regularly provide. What’s more, if a visitor sees that you cover a wide variety of topics that aren’t relevant to them, they may feel less inclined to subscribe to your blog. In general, it’s better to create quality content over quantity.

  • “Blogging isn’t a skill.”

Blogging is a real skill. It requires writing skills, creative ideas, social media knowledge, and more. You may not feel comfortable doing this important marketing task or have the time to dedicate to regular blog generation. If this is the case, consider hiring an outside team that can do the heavy lifting for you.

At GTK Analytics, we can help your business with blogging. Our experienced marketing team is ready to assist you! Contact us today to get started.

The Psychology Behind Brand Loyalty

The Psychology Behind Brand Loyalty

What You Should Know About Brand Loyalty

Wouldn’t it be great if every single one of your first-time customers kept coming back for more? How great would it be if they loved your company so much that they told their friends and family about you? If a consumer elicits this type of behavior, you can assume that they are loyal to the brand. They have made a connection with who you are as a company, and they may choose to stick with you for life. But how do you create brand-loyal consumers?

As with most behaviors in life, there is specific psychology behind these decisions. By understanding the psychology that goes into branding specifically, you will be able to attract customers who will relate to and make a mental connection with your brand’s identity.

There are, essentially, five core dimensions that play a role in a brand’s personality or identity. To build a strong brand, a company must understand each of them individually and work them into their marketing. The five elements are:

  • Sincerity
  • Excitement
  • Competence
  • Sophistication
  • Ruggedness

A company should identify the conscious and subconscious feelings that they want a consumer to associate with their brand. By leveraging the core dimensions above, they can tailor their brand and marketing to ooze loyalty.

Of course, a brand isn’t going to appeal to everyone, no matter if they navigate all five elements successfully. The logo, use of color, and messaging will also impact your consumers. Some popular messaging types include happiness, comedy, persuasion, fear, and sadness. Depending on your brand, you may choose to invoke a couple of these emotions to drive your consumer towards your business.

In addition to emotional messaging, word choice can have a huge effect on how people perceive your brand. It’s been proven that consumers tend to go with businesses that have names that sound more expensive than the competition. Even a brand name can affect a consumer’s perception of sophistication.

By understanding who you’re trying to target and what emotions they should feel when they interact with your brand can help you to tailor your marketing efforts.

Work with a team who knows how to evoke the right emotions for your consumers. Contact the experts at GTK Analytics. From website design to blog content to digital marketing, we can assist your business in maintaining an online presence that gets you seen. Contact us today to learn more!

Marketing Tools Real Estate Agents Need in 2019

Marketing Tools Real Estate Agents Need in 2019

Real Estate Agents – Are You Using These Resources?

As a real estate agent, you know what the industry is full of hot competition. You may also be aware that the real estate industry has changed over the years, working with a new generation of home buyers, relying on social media networks, and marketing online rather than in newspapers. The digital age has opened new doors for marketing to potential clients, and it continues to offer new opportunities for buyers, sellers, and real estate agents alike. As a real estate agent in 2019 looking to succeed, make sure that you have these necessary marketing tools.

  • A stand-out website

Having an online presence is no longer an option in today’s landscape, it’s a must. Aside from digital marketing, analytics, and social media, having a website is crucial to engaging the online customer. Studies show that most potential home buyers start their search online. That means before they even begin the home buying or selling process, they are becoming familiar with agents and agencies. Undoubtedly, your website should look good. However, a stand-out website helps you to stand out with clients. Make sure to include high-resolution imagery, user-friendly navigation, and search options that allow them to move through your listings with ease.

  • Social media campaigns

Real estate marketers can benefit significantly from social media campaigns. Since many generations now prefer digital communications, you should take advantage of that. With social media, you can send out market and listing updates with ease, as well as target ads to specific demographics that help you get noticed. If you’re not implementing social media strategies, you could be missing out.

  • A consistent blog

Home buyers and sellers like to work with agents that show they know the community and are an expert in their industry. A blog on your website helps you to look the part to draw in clients. Blogs are engaging, meaning that you could prove to be a valuable real estate resource in your community. In turn, people see your brand as familiar and knowledgeable.

If you’d like advice on setting up the best real estate marketing plan, contact GTK Analytics. We specialize in marketing for real estate professionals. Let us put our knowledge, resources, and manpower to work for you!

why it pays to update your insurance website

Why Your Insurance Website Needs an Update

Here are some of the benefits associated with giving your website a facelift.

If you are in work in insurance, then you know how competitive the industry can be.  This rivalry ramps up considerably online where agencies and brokerages fight to drive web traffic, generate leads, and gain new clients.  Amidst this stiff competition, the best way for your agency to stand out is with a well-designed, optimized, and aesthetically pleasing website.  Here’s how fresh insurance web design could benefit your agency.

  • Better First Impression

When your website is outdated, disorganized, and difficult to navigate, then this leaves visitors with a poor impression of your agency.  Redesigning your website to look more contemporary and perform more intuitively will immediately draw visitors in.  Additionally, when your site offers useful information in easy-to-consume formats, you will increase the chance of casual visitors becoming regular audience members, and eventually clients of your agency.  In short, investing in a website redesign will ensure that your agency as perceived as professional, organized, and trustworthy.

  • Wider Audience

During your insurance web design, it’s important to optimize your site for mobile use.  Additionally, you should also be sure to link your agency’s various social media accounts back to your new site.  Taking these steps will ensure that your site reaches a larger audience of interested parties than ever before.

  • Decreased Load Times

Slow websites have no place in the current digital landscape.  If your insurance agency’s current site is inefficient to use, then visitors won’t bother waiting around.  This is why it’s important that you redesign your website using newer platforms and technologies that allow for faster load times and more seamless transitions.  Making this improvement will ensure that your site remains appealing to your visitors.

These are some of the reasons why you should update your insurance agency’s website.  Do you have additional questions regarding your insurance web design needs?  If so, then contact the experts at GTK Analytics.  Our dedicated team is eager to assist you with all your web design, SEO, content creation, and other digital marketing needs today.


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