google screengrab How an Insurance Agency Can Deal with Fake Google Reviews

How an Insurance Agency Can Deal with Fake Google Reviews

Fake Google Reviews – How to Handle Them as an Insurance Agent

Even though Google works hard to fix their anti-spam algorithm, online studies suggest that half of Google reviews are either bogus or not written by genuine customers. Google reviews are considered helpful for the massive consumer base using Google, which means that fake, poor reviews can negatively impact your insurance agency. The situation can be even worse for insurance agents who do not have many reviews to start with. If you fall victim to a fake Google review, here’s how to handle it.

  • Don’t let your emotions respond

Untrue or potentially defamatory reviews make agency owners want to scream the roof down. However, if you start responding with your emotions in full swing, it’s not going to reflect well. Imagine if a prospective insurance shopper sees your angry response. They could interpret it as being unprofessional, and it can make you look guilty because you’re not keeping calm. If your first impulse is to send an angry response, sleep on it.

  • Flag it

Fake reviews are frustrating – but usually easy to spot. A suspicious username and no profile photo are two tell-tale signs it is fake. There will be a little flag symbol next to the review. Tap it to “Report review” and then enter your email and select the appropriate violation type using Google’s review policy as a guideline. Ask your employees, friends, and family to flat the review as well.

  • Submit a legal request of removal

After some time, if flagging doesn’t work, you have the option of submitting a legal request for removal. Google will ask you to cite specific provisions of law, so it’s wise to consider consulting a legal professional before submitting this request.

  • Respond

If all the above fails – or you want a quicker solution – the next best option is to respond. Keep your response objective and to the point.

  • Pump up your ratings

If you do receive a negative review that you didn’t think was deserved, ask for more reviews! Contact current and previous clients, suppliers, and partners, asking them to leave you feedback. If you receive an influx of positive reviews, they will outshine the negative ones.

Are you ready to get started on your insurance agency’s marketing? If so, then contact the experts at GTK Analytics. Our dedicated team is eager to assist you with all your web design, SEO, content creation, and other digital marketing needs today.

facebook page on a mobile next to a laptop Should Real Estate Agents Use Social Media?

Should Real Estate Agents Use Social Media?

The Value of Social Media for Real Estate Businesses

 There’s no doubt about it: we’re living in a tech era. Social media is quickly becoming the most powerful marketing tool available. With a proper webpage and a decent following, your real estate agency can reach hundreds of potential buyers, sellers, and partners. If your real estate business isn’t using social media yet, why not? Over 90 percent of people use the internet to begin their home search, and engaging and professional social media sites draw attention to your business. Not convinced? Here are some of the benefits of social media marketing for real estate agencies.

  • Build Your Reputation

The biggest reason why real estate agencies need to be using social media is to build their reputation. When you’re able to position yourself as an industry expert, it becomes a lot easier to attract new clients. Providing your Facebook and Twitter followers with engaging and quality content is the best way to establish yourself an authority in the industry.

  • Exposure

Social media allows both you and your clients to get more attention. Your clients can benefit by having their properly publicized to your followers, and you gain more business by getting your name out there. It’s known that both buyers and sellers use the internet to find what they want, so be sure to put yourself in their line of sight.

  • Loyalty

By making connections with clients, you can build a reliable network for your real estate business. Keep in touch with older clients and see if they’re willing to recommend your name to other buyers/sellers. In a competitive industry, people will often listen to recommendations from friends and family members.

Ready to create successful social media marketing for your business, but not where to begin?  Then turn to the experts at GTK Analytics. Our experienced professionals are ready to assist you with all your digital marketing needs today.

How Dedicated Landing Pages Generate More Insurance Leads picture of an airoplane wing from the areoplane window

How Dedicated Landing Pages Generate More Insurance Leads

How Landing Pages Can Improve Your Insurance Agency’s Traffic 

Running any an insurance agency is a very tough, dynamic, and highly competitive endeavor. But It can also be highly rewarding. The same can be said about your website – it can be somewhat tricky for individuals to figure out how to use it properly and how to manage it. What many businesses don’t realize is that landing pages can help to drive reliable traffic to the website. Here’s how.

What is a landing page?

Your website – and any website – can be segmented into three types of pages: The homepage, click through pages, and landing pages. If you are missing one of these types, you could be missing out on some viewers and conversions. All these pages need to be incorporated into your sales funnel to gain leads and then clients. If any of these pages are not optimized, potential conversions will fall through the cracks and leave your website.

A landing page can be used to collect personal information from potential customers, such as email addresses, names, and phone numbers. This information can then be used to turn prospects into regular clients.

Why do I need a landing page?
Even if you have a contact page, your business needs a landing page. Although contact pages may generate leads or inquiries, it rarely happens. Visitors rarely visit the contact page organically, and advertisements campaigns that bring traffic to your contact page are usually a waste of time – the simple reason being that contact pages don’t convert as well as landing pages.

How does it generate more leads?
When someone visits your site, they may simply click through your pages and then move onto another website. This happens because you’re not giving them a reason to stay on your site. People need to be told what to do. If your website doesn’t provide the information that they’re looking for – quickly – they will most likely leave. Here’s where landing pages come in to ensure they move through your site and encourage them to enter their details to get in touch with your business.

Landing pages are used to drive specific guests to your website. Creating a niche landing page will help to improve marketing efforts. For example, if you’re building a landing page for millennial buyers. Nowadays people are busier than ever, so keep it short and compelling. Subheadings can be used to segment answers to specific issues that millennials face when buying insurance. By providing information that millennials are looking for, your business has a better chance of being trusted by that demographic.

Are you ready to get started on your insurance agency’s landing pages? If so, then contact the experts at GTK Analytics.  Our dedicated team is eager to assist you with all your web design, SEO, content creation, and other digital marketing needs today.

3 Reasons Why Your Real Estate Business Needs a Blog person reading a blog on a tablet having a cup of coffee

3 Reasons Why Your Real Estate Business Needs a Blog

Blogging for Real Estate Agencies

You’re passionate about helping clients find their perfect home or sell their home for more. But even with all of that drive and long hours, it’s hard to get qualified leads. Sound familiar? If so, your real estate agency may need a boost of website traffic to convert visitors to clients. Your agency could benefit from a blog. It’s a cost-effective and efficient way to drive more traffic to your site so that you can capture clients and make sales. Take a look at why your real estate agency needs a blog on the website.

  • Improves your website’s SEO

Search engine optimization, or SEO, is a term that includes all elements (technical and creative) meant to increase visibility in search engines, drive traffic, and improve rankings. A great way to improve your website’s SEO ranking is to have an active blog that targets specific SEO keywords that relate to your real estate business and clients.

  • Shows you as an expert in the market

A blog is a great way to build authority in your market and rise above competitors. Provide your audience with engaging information about real estate processes and tips that will have them coming back to learn more. If you do this right, your blog will become a must-read guide for all sellers and buyers in your area.

  • Generates leads and increases your book of business

The most posts (and pages) a site has, the higher potential it has of getting leads. Therefore, more buyers and sellers are visiting your page, and may contact you to work with your agency. Regular blog content can help to improve your website visibility, get seen by potential clients, and increase your conversion rate.

Ready to create a successful blog for your business, but not where to begin?  Then turn to the experts at GTK Analytics. Our experienced professionals are ready to assist you with all your digital marketing needs today.

close up of man typing on laptop, when to redesign your website

Knowing When Your Real Estate Website is Due for a Redesign

Watch out for these signs that it’s time to update your real estate website’s design.

Anyone in the real estate business will tell you that image matters.  This is especially true when it comes to your business’s online image.  Because most property buyers will do online research before committing to a real estate agent or company, it’s incredibly important to make a positive impression.  However, you cannot appeal to potential clients with an unorganized and outdated site.  Not sure if you should redesign your site?  Then look out for these signs that it’s time for a web design overhaul.

Sign 1: Your Website is Not Optimized for Mobile Use

Over 80% of visitors use mobile devices to navigate the web.  If your real estate website is not optimized to work on mobile devices, then you are missing out on a huge population of potential clients.  Keep in mind that simply adjusting the size of your website’s pages does not count as mobile optimization.  Effective mobile optimization calls for completely redesigning your site to cater to the different navigational preferences of mobile device users.  So, make sure that your web developer keeps these differences in mind when optimizing your site.

Sign 2: Your Website Doesn’t Use SEO Keywords

SEO or search engine optimization refers to a set of practices designed to improve your website’s performance on search engine result pages.  Having a strong SEO strategy is important because, the better your website ranks on result pages, the more visitors and leads your company will receive.  If your real estate company is not currently making use of SEO keywords and strategies, then it’s time to redesign your site with these principles in mind.

Sign 3: Your Website is Cluttered and Disorganized

In the past, web developers would build cluttered pages that were overloaded with imagery and text.  Nowadays, best web design practices focus on creating clean, minimalist, and streamlined web pages.  If your website is still making use of flashy imagery, large blocks of text, clashing color schemes, or any other outdated web design tactics, then it’s time to upgrade your site.  By implementing modern web design tactics, you can create a professional and reliable brand image.

These are some of the things that indicate that it’s time for your real estate company to upgrade its web design.  Need help with your company’s web design or online marketing strategy?  If so, then contact the experts at GTK Analytics.  Our highly-trained team is ready to take your company’s online presence to the next level.

 

News Letter

Archives