website content creation

How to Use Content to Make Your Website More Actionable

Tips for making your website’s content more valuable for readers.

When discussing content marketing, many get caught up on SEO strategies and optimizing their website’s content to reach as many people as possible.  However, what is sometimes overlooked is the actual quality of the copy you produce for your site; specifically, the actionability of your content.  Actionability refers to the value that readers can derive from your content.  To be actionable, your site’s copy must be specific, engaging, trustworthy, and actually useful to your readers’ everyday lives.  However, creating actionable content for your website is easier said than done.  Want to offer your website visitors value, but not sure where to start?  Then try out these suggestions to improve the quality and actionability of your site’s copy.

1) Offer Examples Frequently

One way to make your content more engaging is by using real-life, or relatable examples to back up the points that you offer.  This strategy is particularly useful when you are offering tips or advice to your readers.  When you illustrate how your advice applies to real-world situations, you are demonstrating that it has real value to the reader, and shows them how they can benefit from implementing it.

2) Make Use of Visuals

Content doesn’t always refer to written copy.  It also encompasses visual forms of media such as infographics, pictures, videos, webinars, and so on.  For many people, reading through a block of text is unappealing, and they skim through it at best.  To ensure that you are getting your points across clearly, consider using visual cues to keep your readers engaged.  By supplementing text posts with pictures or small video clips, you can maintain your website visitors’ interest and ensure that they are actually absorbing the information that you are offering.

3) Focus on the Essentials

In your quest to offer more actionable content, it’s important that you do not get too bogged down with the specifics.  In other words, you should not get so caught up in your explanations that you lose sight of the overall goals of your post.  When deciding which points are most actionable, ask yourself these questions:

  • Is it going to add value to the end goal of the content piece?
  • Do the readers really need to know about it?
  • What is the worst thing that could happen if you included a certain action?
  • Are all the actions in the post consistent with each other?

This is some of the advice that you should keep in mind when trying to make your website’s content more actionable.  Do you need help with your site’s content marketing or other digital marketing needs?  Then contact the team at GTK Analytics.  As experts in the fields of web design, web development, and digital marketing, we have the experience and resources to make your company’s website a success.

signs it's time for a web redesign

Knowing When It’s Time to Update Your Website

Watch out for these signs that it’s time to revamp your company’s website.

In this day and age, you need to have a beautifully designed and user-friendly website in order to make your business a success.  While you may already have an existing site, it will not provide value to your company if your web design is outdated and inefficient.  But how do you know when it’s time for a major website upgrade?  Look out for these signs that it’s time for a website overhaul.

Your Website is Over 5 Years Old

While there’s no official rule regarding how often you should redesign your website, it’s important that your website stays up to date with the latest design and SEO trends.  Because there have been several major technological, digital marketing, and design innovations in the last couple of years, websites that are 5+ years are likely outdated.

Your Website is Not Optimized for Mobile Use

With approximately 52% of web traffic coming from mobile devices, it’s more important than ever that your site is designed to be mobile responsive.  Rather than attempting to retrofit your existing site to make it accessible on mobile devices, it’s far more efficient and effective to rebuild your website using a mobile-first approach.

Your Website is Difficult to Navigate

If your website is disorganized, slow to load, or otherwise difficult to use, then it’s time for a major redesign project.  This is because ineffective website design is a surefire way to lose visitors to your competitors.  When creating your updated site, make sure that you prioritize user experience, and you can expect to see an increased number of website visitors and conversions.

These are some of the signs that it’s time to upgrade your company’s web design.  Do you have additional questions regarding your business’s website or online marketing strategy?  If so, then contact the team at GTK Analytics.  We are ready to assist you with all your web design, web development, and online marketing needs today.

tips for creating a standout insurance agency website

Create an Insurance Agency Website that Stands Above Your Competitors’

Learn how you can create a standout website for your insurance agency.

Online marketing is all about differentiating your brand from everyone else.  Unfortunately, when it comes to insurance agency marketing, you have a lot of competitors to worry about.  With over 38,000 independent insurance agencies throughout the U.S., it can be difficult to stand out in a meaningful way.  However, difficult does not mean impossible, and there are some steps that you can take to create a memorable website for your insurance agency.  Here are some of the suggestions that you should try.

Highlight the Value You Provide to Your Clients

First, your website should offer a concise yet comprehensive overview of what your agency stands for.  This means that visitors should have a clear understanding of what makes your agency unique and why they should use your services.  For instance, if you specialize in a niche market, such as providing insurance for specific industries, then make sure you emphasize this special service.  You can also highlight things like your unique underwriting features and client success stories to further illustrate the value that your agency can offer its clients.

Connect on Multiple Fronts

Once a visitor visits your site, they should have no trouble establishing contact with you.  For starters, you should make sure that your website is optimized for all devices to ensure that your site is easy to find and navigate from laptops, smart phones, tablets, and so on.  From there, your website should list various modes of establishing contact.  In addition to the standard address, phone number, and email address, your site should also link to your agency’s social media accounts and customer review pages, and offer visitors the opportunity to join your agency’s email newsletter campaign.  When you make it easy for visitors to get in touch, you will increase your online conversion rates.

Consistently Update Your Site with Fresh Content

Nothing turns a visitor off faster than a static, outdated site.  The digital world is forever changing, and your website must continue to evolve if it wants to remain relevant.  A great way to keep your site fresh is by posting new content in the form of blog posts, infographics, and webinars.  Not only will consistent updates keep customers coming back for more information, but it will also help your website perform better on search engine result pages.  This, in turn, will generate more visitors and brand recognition for your site.

These are some of the insurance agency marketing tips that you should try to create an agency website that stands above the rest.  Do you need help creating a digital marketing plan that will help your agency succeed?  If so, then turn to the experts at GTK Analytics.  From custom web design to proven SEO strategies to original content creation, we are the solution to all of your insurance agency marketing needs.  Contact us to set your business up for success today.

Common Digital Marketing Mistakes (and How to Avoid Them)

Common Digital Marketing Mistakes (and How to Avoid Them)

Avoid Making These Marketing Errors When Looking to Grow Your Business 

Marketing mistakes can cause issues in businesses of any size. However, when it comes to small businesses, digital marketing errors can eat into the budget and yield a low return-on-investment. If you are looking to grow your business and side-step common marketing mistakes, read on!

Mistake #1: Viewing marketing as an expense rather than an investment

We don’t need to tell you that marketing is vital to sales, growth, and brand development. Yet, so many businesses overlook the importance of marketing, choosing to neglect this area of their business. The more you put into your marketing efforts, the more you will get out of it. If you use your time and money wisely, you can see exponential growth. The key is to see marketing as a continual process that is an essential part of your business.

Mistake #2: Failing to update your website

Simply having a website isn’t enough anymore. If you want visitors to take you seriously, you need a website that looks the part. These days, sites need to be fully functional, optimized, and mobile-friendly. Keep your design up to date and regularly post blogs on your site to gain more traffic.

Mistake #3: Failing to use analytics

Most small business owners are great at monitoring sales and performance, but one of the key marketing mistakes is to overlook the vital information that analytics can show you. If you don’t regularly review your analytics, you could be missing out to information that states what works and what doesn’t. Keep in mind that digital marketing analytics tend to be very technical. If you find yourself out of your depth, seek help from an experienced digital marketing company.

Our team of experts is here to help with your web design needs. In addition, we provide top-tier digital marketing services so that your business has the best chance of online success. Call GTK Analytics in to get started at (818) 338-6700.

elements of a successful site

What Every Successful Insurance Website Has

Here are some of the elements that make an insurance website successful.

Your insurance agency’s website is the first impression that potential clients will have of your company.  This is why it’s so important that your site conveys your professionalism and your level of expertise.  The most successful sites convert casual visitors into full-fledged clients of the agency.  But which insurance web design elements make a site most appealing?  Here are some of the components that the most successful insurance websites have.

Professional Design

A good website will feature elegant design elements that are consistent across all the pages of the site.  Additionally, your site should be well-organized and easy to navigate.  A first-time visitor should find your main page aesthetically pleasing and should not have any trouble finding the information they are looking for.  Your agency’s product offerings should also be laid out clearly so potential clients can easily see the services that you provide.

Mobile Optimization

Your agency’s website should be designed to work on laptops and desktop computers as well as on mobile devices.  As most web traffic comes from mobile devices, such as smartphones and tablets, failing to optimize your site means that you are missing out on a huge population of potential clients.  Keep in mind that mobile optimization does not simply mean shrinking your site to fit on a smaller screen.  A properly optimized site needs to be completely redesigned to allow for easy, touch-screen navigation.

Original Content

Original content isn’t just important from an SEO standpoint.  When your website offers new and customized content, you can ensure that the information on your site is specific to your company.  Additionally, when you control the content that your site publishes, you can ensure that it is engaging, well-written, and actually useful to your readers.  Offering advice or industry insight is a great way to establish yourself as a trustworthy source of information.  Offering valuable content is a great way to keep visitors returning to your site and will also make them more likely to trust your agency when they are looking for insurance assistance.

These are some of the essential elements that every successful insurance website should include.  Do you have additional questions regarding your insurance web design or other online marketing needs?  If so, then please do not hesitate to reach out to us at GTK Analytics.  Contact us today to find out everything that we can do for your agency.

 

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