How Web Design Impacts Content Marketing

How Web Design Impacts Content Marketing

Why web design is important for your business’s content marketing.

We’ve already established numerous times that web design is extremely important as the first impression for your customer base – from the choice of color to the layout – but how does it affect content marketing? It can affect many aspects of your online business presence, and so you must choose your design carefully. Once your website has wowed visitors, you want them to contact you for more information, right? What better way to do that than by ensuring that they can navigate your site easily and quickly, making marketing a pleasant experience! Here’s how web design can impact content marketing.

  • Ease of Access

If you’re publishing a large amount of content on your website, you’ll need to make sure that it’s easy to find and ready. Navigation needs to be seamless so that your customers can find the right information without having to search. An easy way to combat this is to create a sticky menu that stays at the top of the page as the visitor scrolls down the site.

  • Impression

Professional and attractive are two words that you will want to keep in your mind when thinking about your website’s design. Your website will instantly make an impression, so it’s important that each visitor finds it visually appealing.

  • Readability

Is your content scattered throughout the site? Do you have repeated content on different pages? You want to make sure that you convey your message as clear and as concise as possible. By making your font and text visually appealing, too, you can help to spread your business’s message.

With everything you have to keep in mind, website design isn’t always easy to tackle on your own.  Struggling with your website?  Then don’t hesitate to contact the design experts at GTK Analytics.  Our highly-trained team is ready to work with you to create a beautiful, custom-designed website to meet your needs.

Our Recent Website Launches!

These websites are hot-off-the-press from the team at GTK Analytics!

Drive business. Improve reputation. Establish resources. A good website can do all of this and more. If your site is looking lack-luster and isn’t helping your SEO ranking or your customers’ experience, it could be time to look into designing a new website. Clean and improved sites can do wonders for any business.

Here at GTK Analytics, we’ve just launched some great websites for our amazing clients. Check out what our design team did to make them shine.

Stan McKnight

As human resources professionals, we knew that we had to make Stan McKnight’s site look clean, resourceful, and professional. Because of this, the homepage opens to a full-page image with a text summary of the company. The large use of imagery and straightforward statements makes for a refreshing change from the text-heavy sites that now look outdated.

As you scroll down the page, more information loads, going into more detail about their services. The use of icons and a small text summary ensure that the reader has all the information at their fingertips – without feeling overwhelmed. Overall, we’re really pleased with this site and the fact that we got to work with this business.


Gaylord-Hansen Mortgage Team

Gaylord-Hansen Mortgage Team is a huge name in the industry, so we know we had to create a site that impressed visitors. Since they are based in San Diego, the website opens to a large image of the local scenery so that guests can feel familiar and comfortable with the brand. The sticky menu at the top stays present even as the visitor scrolls down the page, so navigation is easy and seamless.

The parallax scrolling on the homepage invites guests to learn more about how Gaylord-Hansen serve VA loans and are person and family-based, rather than treating clients as a number. When this is followed by testimonials and contact information, it makes for a seamless transition on how and why to contact the business.


Visit Vegas Homes

As a real estate resource, Visit Vegan Homes’ site needed to be incredibly user-friendly, picture-dominant, and professional-looking. Luckily, we think we achieved this pretty well. The page opens to a full-width image of the local Nevada landscape, along with a search engine to generate the right listings for the individuals’ needs.

The full-width call-to-action at the bottom of the page invites visitors to reach out for more information. Along with this, all the social media icons link out to relevant social media profiles, encouraging visitors to engage on other platforms.


Our dedicated web design team is here to help you get set up with a new, improved, and unique website. In addition, we provide top-tier digital marketing services so that your business has the best chance of online success. Call GTK Analytics in to get started!

SEO myths

Common Misconceptions About SEO

Learn the truth about SEO.

While you’ve probably heard a lot about search engine optimization, or SEO, are you sure that you are getting the facts?  Don’t get hung up on the myths and inaccuracies surrounding proper SEO practices; here’s the truth behind some of the major misconceptions about SEO.

Myth 1: SEO Optimization is a One-Time Thing

Because SEO best practices and procedures are constantly evolving, proper SEO optimization is an ongoing process.  While some companies would like you to believe that optimizing your website is something that you only have to do once, a good SEO marketing company will explain that optimizing your website takes constant attention and updating.

Myth 2: You Should Pack Your Website with SEO Keywords

While it’s important to use SEO keywords in your web copy, packing your pages with keyword-filled nonsense won’t do anything to help your website trend.  In fact, because search engines have improved their ability to differentiate between well-written web copy and gibberish, it’s much better to create original and compelling content that uses keywords in a manner that actually makes sense to the reader.

Myth 3: SEO is All About Links

In the past, websites could improve their search engine rankings my including links and backlinks on every page.  However, this is no longer accurate.  Google’s algorithms take many other components into account when deciding which pages to feature as top results.  So, while links are still a good thing to incorporate, they are no longer the crowning jewel of SEO.

As SEO has evolved, it’s no secret that keeping a website properly optimized is a full-time job.  If you worry about your ability to properly optimize your website, or if you’re worried that you cannot keep up with the constant need for updates, then turn to the experts at GTK Analytics.  Our professionals have the experience to offer your business the search engine optimization services that it needs.  For assistance with SEO, website design, and all your other digital marketing needs, contact us today.

website design for insurance agencies

Website Ideas for Your Insurance Agency

Consider these ideas for your insurance agency’s website.

Part of a successful insurance agency marketing strategy is having an intuitive company website.  However, with web design and technology constantly evolving, it’s important that you update your website to ensure that you are staying on top of trends.  By having an attractive, updated, and easy-to-navigate website, your agency can gain the brand recognition that it’s looking for.  Here are some great ideas for your insurance agency’s website.

Favor Quality Over Quantity

Crowding your website with multiple calls to action and low-quality clip art images is a thing of the past.  Nowadays, website design standards call for fewer, higher quality images that take center stage on each page of your website.  Additionally, modern website design uses simplified color palettes that match your company’s logo to create a clean, cohesive look.

Optimize for SEO

If your agency isn’t already leveraging the power of SEO, then it needs to be.  Correctly optimizing your website for SEO can increase your web traffic and brand recognition significantly.  Even if your website does use SEO keywords, it’s important that you do not sacrifice readability or usability in your attempt to get your agency trending.  As search engines have improved their ability to differentiate between well-written copy and keyword laden nonsense, you are much better off filling your site with original and compelling content that doesn’t awkwardly force in keywords.

Focus on User Experience

Generally, when people click in a website, they are looking for clear information offered in simple terms.  This is why your website should be organized, easily navigable, and easy to understand.  Your main landing page should display clear links to relevant information, and your web copy should be written in a concise and engaging tone.  This will ensure that your users are having a positive experience interacting with your agency’s site.

These are some of the things that you can do to improve your insurance agency’s website.  Sound like a lot of work?  Then turn to the experts at GTK Analytics for assistance with your website.  Our highly-trained team has the experience and resources to implement a successful insurance agency marketing strategy for you.  From website design to SEO optimization to original web copy creation, contact us for all your digital marketing needs today.

increase your agency's business

How Your Insurance Agency Can Reach More Clients

Try out these suggestions to help you reach a larger client base.

If you run an insurance agency, then you’re probably looking for ways to increase your client base.  However, in the current competitive insurance market, it can be difficult to attract new customers.  Luckily, there are many insurance agency marketing strategies that you can employ.  Here are some ways that your insurance agency can attract new clients.

Create a Solid Website

One way to attract new clients is by having an easily navigable, aesthetically pleasing website for your business.  For your website to be successful, it should be easy to use, look professional, and clearly lay out the different services that your agency has to offer.  Additionally, your website should be optimized according to best SEO practices and optimized to work on mobile devices.  Having a solid website for your agency is the first step in creating a strong online presence.  Once your website is in place, you can branch out and seek other digital marketing strategies that will help you attract new customers.

Leverage Social Media

Social media is the new marketing frontier.  With millions of people regularly engaging with social media platforms (such as Facebook, Twitter, Youtube, and so on), this is a huge audience for you to appeal to.  This is why you should establish a social media presence for your agency.  By posting regularly and consistently putting out new content, you can increase your agency’s visibility and attract new business.

Engage Visitors

Finally, you can boost business by engaging your website visitors.  One of the best way to keep people coming back to your site is by creating an agency blog.  Creating fresh, interesting, and useful content has multiple benefits.  For starters, it can establish you as a trusted source for information and industry insights.  Additionally, publishing new content can help you boost your website’s SEO rankings and increase your agency’s visibility.

Try out some of these suggestions to help your agency attract new business.  interested in reaching new clients, but just not sure where you should start?  Then turn to the experts at GTK Analytics.  Our highly-trained team is ready to assist you with all your insurance agency marketing needs.  From creating a beautiful, custom-designed website to implementing a successful SEO strategy, we have the experience and resources to serve all your online marketing needs.  Contact us to see what we can do for your agency.

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