marketing your real estate business on social media

How Social Media Advertising Can Help You Make the Most of Your Budget

Market your real estate business effectively and affordably on social media.

If you have a small marketing budget for your real estate business, then getting your name out there and actively competing can seem like an impossible task.  Fortunately, there are many ways to market your business without breaking the bank.  For instance, one of the most affordable forms of marketing is social media marketingCurious to learn how you can advertise on social media platforms and save your real estate business some money?  Here are some suggestions to get you started.

  • Set Goals

Before you can implement a social media marketing plan, you need to determine your goals for the campaign.  For instance, are you looking to drive brand awareness?  Generate new leads?  Change your brand image?  Depending on your goals, you will have to allocate your budget differently.  For instance, if you are trying to increase brand awareness, then you will create general advertisements to post on whichever platforms you are targeting.  This widespread approach will generally require a bigger budget.  However, if you are looking to increase sales, then your businesses might want to take a direct response approach to social media marketing.  Targeting certain audiences or individuals with direct messages is usually a more affordable way of marketing your company.

  • Create a Post Schedule

One of the reasons why social media marketing is so affordable is because anyone can post content on social media platforms.  For instance, it’s incredibly easy for a member of your staff to share an interesting article on Facebook, upload a funny photo to Instagram, or type out a quick update on Twitter.  If you are planning to have your staff post on behalf of your business, then make sure they adhere to a consistent schedule.  Posting too frequently could bore your audience, but posting too infrequently will not improve your business’s visibility.  To ensure that your business is a constant presence on your audience’s feed, you should have your team post anywhere from three times a week to every day.  As always, make sure that your staff follows company guidelines for the content that they post.

Because the majority of social media marketing can be handled in-house, it is an affordable and effective way of boosting your real estate business’s visibility.  Ready to create a successful social media marketing campaign for your business, but not where to begin?  Then turn to the experts at GTK Analytics.  Our experienced professionals are ready to assist you with all your digital marketing needs today.

Tips for Improving Mobile Conversion Rates

Tips for Improving Mobile Conversion Rates

Help Your Business to Appeal to Mobile Users

Smartphone usage is on the rise. Today, smartphone traffic accounts for more than half of the visits to internet companies’ websites. Even so, the number of people that make a purchase on mobile is still noticeably small. Part of this low conversion rate comes down to user behavior as people tend to make cross-platform searches to help them make a decision. To help, we’ve rounded up a few key ways in which you can make your web design more directly to mobile users.

  • Make your site mobile friendly

This may sound obvious, but you want to make sure that your website looks good a range of devices. Make sure to test your website on old and new devices, ensuring that it doesn’t come up as the desktop site when being used on a mobile device.

  • Improve local searches

Many mobile searches are still carried out with local intent. This means that users are actively looking for businesses in their local area. You can help to get your business noticed by tailoring your content to target specific locations and apply geo-locational extensions to the macro information beneath your website link. If you’re unsure on how to do this, the right marketing agency will be able to help.

  • Integrate more video

Generally, smartphones are the most used device when we’re looking at mobile visitors. Studies found that online videos hold a user’s attention twice as effectively as equivalent TV advertising or content and that many users are actively looking for information when they search for videos online, rather than passively browsing. If you have video footage that can help your business, make sure to include that where necessary.

If all of this seems like a lot to handle on your own, don’t worry, we have a solution for you. Here at GTK Analytics, we can help you transform your business’s website and market it to drive in more business. Contact us today to set your business up for success.

Common Blogging Myths That Can Hinder Inbound Leads

Common Blogging Myths That Can Hinder Inbound Leads

Be Aware of These Common Blogging Myths

Myths don’t just exist about the Loch Ness Monster or Santa Clause – they’re also quite common in the blogging world. These misconceptions about blogging mean that many companies don’t know that they are myths. The central idea that blogs are a great way of encouraging inbound leads is sound, but the ways in which we’re told to go about it aren’t always fully formed. Here is an overview of just some of the blogging myths we’ve heard that could hinder your inbound lead success, and tips for a more effective approach.

  • “Aim for a wide readership.”

Sure, you want to make sure your blogs appeal to a wide audience, but a large readership for a blog shouldn’t be the ultimate goal of a professional marketer. Wide readerships are great for individual bloggers that rely on advertising revenue, but when you’re looking to promote your business and land clients, you want to make sure that visitors to your page are valuable. In order words, it’s more important to engage a small number of people who are ready to buy and to gather leads through subscribers and regular visitors.

  • “The more blogs, the better.”

Although it does take a dedicated effort to see returns with a blog, that doesn’t mean that more is necessarily better. A large and scattered blog can make it hard for the visitor to see who you’re targeting and what content you regularly provide. What’s more, if a visitor sees that you cover a wide variety of topics that aren’t relevant to them, they may feel less inclined to subscribe to your blog. In general, it’s better to create quality content over quantity.

  • “Blogging isn’t a skill.”

Blogging is a real skill. It requires writing skills, creative ideas, social media knowledge, and more. You may not feel comfortable doing this important marketing task or have the time to dedicate to regular blog generation. If this is the case, consider hiring an outside team that can do the heavy lifting for you.

At GTK Analytics, we can help your business with blogging. Our experienced marketing team is ready to assist you! Contact us today to get started.

The Psychology Behind Brand Loyalty

The Psychology Behind Brand Loyalty

What You Should Know About Brand Loyalty

Wouldn’t it be great if every single one of your first-time customers kept coming back for more? How great would it be if they loved your company so much that they told their friends and family about you? If a consumer elicits this type of behavior, you can assume that they are loyal to the brand. They have made a connection with who you are as a company, and they may choose to stick with you for life. But how do you create brand-loyal consumers?

As with most behaviors in life, there is specific psychology behind these decisions. By understanding the psychology that goes into branding specifically, you will be able to attract customers who will relate to and make a mental connection with your brand’s identity.

There are, essentially, five core dimensions that play a role in a brand’s personality or identity. To build a strong brand, a company must understand each of them individually and work them into their marketing. The five elements are:

  • Sincerity
  • Excitement
  • Competence
  • Sophistication
  • Ruggedness

A company should identify the conscious and subconscious feelings that they want a consumer to associate with their brand. By leveraging the core dimensions above, they can tailor their brand and marketing to ooze loyalty.

Of course, a brand isn’t going to appeal to everyone, no matter if they navigate all five elements successfully. The logo, use of color, and messaging will also impact your consumers. Some popular messaging types include happiness, comedy, persuasion, fear, and sadness. Depending on your brand, you may choose to invoke a couple of these emotions to drive your consumer towards your business.

In addition to emotional messaging, word choice can have a huge effect on how people perceive your brand. It’s been proven that consumers tend to go with businesses that have names that sound more expensive than the competition. Even a brand name can affect a consumer’s perception of sophistication.

By understanding who you’re trying to target and what emotions they should feel when they interact with your brand can help you to tailor your marketing efforts.

Work with a team who knows how to evoke the right emotions for your consumers. Contact the experts at GTK Analytics. From website design to blog content to digital marketing, we can assist your business in maintaining an online presence that gets you seen. Contact us today to learn more!

Marketing Tools Real Estate Agents Need in 2019

Marketing Tools Real Estate Agents Need in 2019

Real Estate Agents – Are You Using These Resources?

As a real estate agent, you know what the industry is full of hot competition. You may also be aware that the real estate industry has changed over the years, working with a new generation of home buyers, relying on social media networks, and marketing online rather than in newspapers. The digital age has opened new doors for marketing to potential clients, and it continues to offer new opportunities for buyers, sellers, and real estate agents alike. As a real estate agent in 2019 looking to succeed, make sure that you have these necessary marketing tools.

  • A stand-out website

Having an online presence is no longer an option in today’s landscape, it’s a must. Aside from digital marketing, analytics, and social media, having a website is crucial to engaging the online customer. Studies show that most potential home buyers start their search online. That means before they even begin the home buying or selling process, they are becoming familiar with agents and agencies. Undoubtedly, your website should look good. However, a stand-out website helps you to stand out with clients. Make sure to include high-resolution imagery, user-friendly navigation, and search options that allow them to move through your listings with ease.

  • Social media campaigns

Real estate marketers can benefit significantly from social media campaigns. Since many generations now prefer digital communications, you should take advantage of that. With social media, you can send out market and listing updates with ease, as well as target ads to specific demographics that help you get noticed. If you’re not implementing social media strategies, you could be missing out.

  • A consistent blog

Home buyers and sellers like to work with agents that show they know the community and are an expert in their industry. A blog on your website helps you to look the part to draw in clients. Blogs are engaging, meaning that you could prove to be a valuable real estate resource in your community. In turn, people see your brand as familiar and knowledgeable.

If you’d like advice on setting up the best real estate marketing plan, contact GTK Analytics. We specialize in marketing for real estate professionals. Let us put our knowledge, resources, and manpower to work for you!

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