What GTK Are Thankful For

What GTK Are Thankful For

Happy Thanksgiving from the Team at GTK! 

Ah, Thanksgiving. It’s almost time to gather the family, indulge in good food, and kick off the holiday season. But before the festivities begin, we would like to extend a huge thank you to all of our clients at GTK Analytics. Whether you’ve been with us for years or you’re new to the family, we value each one of you and are grateful to have the opportunity to work with such amazing businesses. We cannot thank you enough for your loyalty and support. Because of you, our team get to do what they love – create stunning websites, implement digital marketing strategies, and write stellar content.

This past year has been a busy and exciting one for GTK – and we can’t wait to see where this next year takes us all.

From all of us at GTK, Happy Thanksgiving!

How to Make the Most of Digital Marketing Over the Holidays

How to Make the Most of Digital Marketing Over the Holidays

‘Tis the season to have a jolly marketing campaign!

The holidays come around every year like clockwork, yet in the digital marketing world, it sometimes feels like it’s a surprise when it happens. When it comes to marketing your business, there are endless possibilities to delight and engage people during the most joyous time of year. Getting into the holiday spirit is the perfect marketing opportunity for any business, large or small. Here are some digital marketing tips to help your business thrive during the holidays.

Touch Base with Clients

Sending your current clients a holiday card or a small gift over the festive period is a great way to show appreciation for their loyalty. It can help to build your relationship with them further and can lead to improved referral rates.

Optimize for Mobile

There is a noticeable shift trend towards purchasing products and services with a handheld device. This is exactly why you need to ensure your website is optimized for mobile devices. More and more consumers are browsing online and purchasing online, so it pays to ensure your business looks the part. Make sure it’s easy for guests to your mobile site to compare prices, review products/services, complete purchases, and contact you.

Seasonal Social Media

Your social media posts in the run-up to the holidays can be a mix of general and festive-themed. Remember, the idea behind the holidays is not just about gift-giving and food, so don’t focus too much on selling your business. Instead, be genuine and tap into the more emotional, human side of the biggest holiday of the year.

Email Marketing

Customizing your email marketing is another simple and easy way to get into the holiday spirit. Change up your email design to a festive-themed template, feature website content or products centered around the holiday, and include some seasonal blog posts. You can also give your marketing a boost by producing quality call-to-actions, limited time offers, and headlines that will get your emails open and converted into sales.

Busy this festive season and need to hand off your digital marketing needs to professionals? Contact the experts at GTK Analytics. From website design to blog content to digital marketing, we can assist your business in maintaining an online presence that gets you seen. Contact us today to learn more!

creating a strong online marketing strategy

Avoid These 3 Major Mistakes When Marketing Your Insurance Agency Online

Don’t make these advertising missteps if you want your insurance agency to be successful.

Those working in the insurance industry know just how intense the competition between agencies can be.  This is why it’s so important to make sure that you are marketing your agency in an efficient and effective manner.  Unfortunately, there are many mistakes that people make when it comes to their insurance agency marketing strategy.  To establish a successful online marketing campaign for your agency, here are some of the major blunders you should avoid.

Mistake #1: Lack of Consistency

Successful online marketing strategies are consistent.  In this case, consistency refers to the frequency with which marketing materials are created as well as the look, feel, and actual message of the materials released.  For instance, if part your marketing strategy includes an email marketing campaign, then emails should be sent out to your target audience on a scheduled basis.  This will prevent you from bombarding your clients with incessant emails or meeting them radio silence for weeks at a time.  The emails that you send out should be written in the same engaging tone, be free of grammatical and spelling errors, and follow a standard formula.  Maintaining consistency will show that you are organized and reliable as well as help you build and strengthen your brand image.

Mistake #2: Outdated Appearance

When it comes to marketing your agency online, your website is the first impression that visitors will have of your company.  If your main pages look outdated and amateurish, then visitors will not hesitate to leave and find a more promising looking agency.  If you want your site to make a positive impact, then it’s important that it makes use of high-quality images, aesthetically pleasing design elements, and easy-to-read sections of text.  Having a modern and elegant site will convey your agency’s professionalism and competence to your potential customers.

Mistake #3: Absence of Value

Finally, your insurance agency’s website should provide value for every casual visitor.  This means that your website should offer insight into the insurance industry, valuable advice, or answers to frequently asked questions.  When your website is actually useful to visitors, they will continue to come back and will start to view your agency as a trustworthy and reliable source of information.  This also means that they will be more likely to turn to you when they do actually need your services.

These are three of the major mistakes that you should avoid when it comes to your insurance agency marketing strategy.  Want to step up your online marketing efforts but just not sure where to start?  Then turn to the experts at GTK Analytics.  From web design to SEO services to custom content creation, we are your one-stop-shop for all of your marketing needs.  Contact us to take your business to the next level today.

 

web design tips

Minimalist Design: The New and Efficient Way to Design a Website

Try out these suggestions to apply minimalist design elements to your business’s website.

For many businesses, their website is the first impression that potential customers have of their company.  If your web design is cluttered and outdated, then visitors will not bother sticking around to learn about all the great things your company is doing.  The best way to convert web traffic into actual business opportunities is by offering visitors a positive website experience.  Today, consumers favor sites that are elegantly designed, intelligently organized, and easy to use.  If you are ready to give your website a facelift, then here are some of the elements that you should incorporate into your web design strategy.

Minimalist Design Elements

Gone are the days of websites attracting visitors with flashy slogans, neon colors, and a mishmash of clashing design elements.  If you are trying to update your website, then it’s far better to stick to a clean and straightforward design that is consistent throughout all your pages.  For instance, your site should have a certain on-brand aesthetic that carries through all your design decisions.  Additionally, your site should not be cluttered to the eye.  There should not be an overabundance of images or text that overwhelm the visitor.  Stick to clean lines, consistent colors, and measured visual elements to create an inviting and aesthetically pleasing site for your audience.

Organization

Your website also needs to be well organized.  For instance, different topics should be separated on their own pages and logically displayed in a tab or drop-down system on your site.  Additionally, if different pages have a lot of written text, then try not to display it in a solid chunk of words.  Instead, break it down into more digestible formats such as bulleted lists.  If you want to use an image on a page, then make sure the image relates to the subject matter of being covered.  Including unrelated features or elements on your website will appear unprofessional and ill-planned to a new visitor.

Easy Navigation

Finally, your website needs to be easy for your visitors to use.  Ensuring that your site is well-organized plays a huge role in ease of navigation.  In addition to this, it’s essential that your website loads and redirects quickly.  A slow site will annoy your audience and will increase the likelihood of them clicking away from your site.  Additionally, it’s vital that your site is optimized to work on desktops as well as on mobile devices.  If your site doesn’t run on a smartphone or a tablet, then you will be missing out on a huge potential client base.

These are some of the things you should keep in mind if you want to design a site that drives web traffic and converts clicks into real business opportunities.  Want to create or upgrade your business’s site but not sure where to start?  Then turn to the experts at GTK Analytics.  As your one-stop digital marketing stop, our experts are ready to assist you with everything from your web design and development to your social media marketing campaign.  Contact us today to learn more about what we can do for your business.

SEO tips for your website

3 Tips for Designing an SEO-Friendly Site

Try out these suggestions to make your website SEO ready.

Even if your website looks and functions beautifully, this doesn’t necessarily translate into increased web traffic.  Just because you have an attractive, user-friendly website doesn’t mean that people know it exists.  This is why implementing SEO strategies on your site is so important.  Good optimization practices will ensure that your website is ranking high on search engine result pages and reaching a broader audience.  But how can you use SEO practices to boost your site’s web traffic?  Here are three tips for designing an SEO-friendly site.

1) Optimize Your Images

Many website developers only take the time to optimize the text on their website.  However, they forget that their site’s images can also be optimized to increase their search engine rankings.  When choosing images for your site, make sure that you do not select images that are too large.  Images that are too big will make your site load slowly which will negatively impact your performance on result pages.  Additionally, when you place pictures on your page, make sure that the image is actually relevant to the text of the page.  The more relevant an image is, the better your site will rank.

2) Use Keywords in a Variety of Places

Many people know that they need to include SEO keywords in the actual copy of their site; however, they neglect other areas.  Keywords can be incorporated in image tags, title tags, H1 tags, website slogans, meta descriptions, URL’s, internal links, and in so many other major website elements.  Of course, by including a variety of keywords in these various elements of your website, you can help your site trend more effectively.

3) Integrate Social Media into Your Site Design

Search engines place a certain amount of value on social media.  So, by incorporating social media elements into your website’s design, you can improve your site’s rank.  Make sure that your site features links to all your company’s social media accounts, such as its Facebook, Twitter, Pinterest, and LinkedIn accounts.  This will increase your search engine ranking while also showing a more personal side of your company to customers.

These are three of the steps that you can take to utilize SEO practices on your company’s website.  Sound like a major hassle?  If you do not feel up to the task of implementing and maintaining continually evolving SEO practices, then trust a digital marketing company with experience and proven SEO results.  We at GTK Analytics are ready to jumpstart your company’s SEO and online marketing strategy.  Contact us to learn what we can do for your company today.

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