creating a strong brand image

Opportunities for Promoting Your Insurance Agency Brand

Here are some of the events or accomplishments that you can use to promote your brand.

If you run an insurance agency, then you know how important it is to create a strong brand image.  However, simply making a name for yourself isn’t enough; you need to continue to promote your brand in order to achieve visibility and recognition.  But how can you promote your brand?  While having a solid insurance agency marketing strategy is a fantastic place to start, there are several opportunities that you should take advantage of to get your brand out there.  Here are some of the opportunities you should take advantage of while promoting your insurance agency brand.

Major Agency Changes

Anytime there is a major change in your agency you should take advantage of this news to promote your agency’s brand.  Sharing this company news is a great chance to keep current customers informed and attract the attention of potential clients.  For instance, examples of major company changes include:

  • Company anniversary
  • Company merger
  • Company move
  • Company name change
  • New website launch

Community/Charity Work

Another great way to promote your agency is by posting about recent community efforts or charity work that your agency has been involved in.  For instance, you could talk about a recent donation your agency made, a recent volunteer event that your agency sponsored, and so on.  By highlighting the good work that your agency does outside of the insurance industry, you will create an authentic company image.  Potential customers will choose to support your agency because, in doing so, they feel like they are doing something good for the wider community.

New Offerings

Your agency should also post about any new offerings that customers can enjoy.  For instance, you should post about new online services that you offer, new carriers, new programs, and so on.  Additionally, you should also promote your business as it takes steps to expand it service locations.  For instance, if you are now offering coverages in a new state, then you should definitely get this news out there.  This will let existing customers know about the new things they have access to, while simultaneously showing potential customers everything they could have if they choose your agency.

These are some of the opportunities you should take to promote your agency’s brand.  Remember, another important part of promoting and marketing your agency is having the right digital insurance agency marketing plan in place.  For assistance with all your agency’s online needs, contact the experts at GTK Analytics.  Our dedicated team has the experience and resources to help your agency expand.

How ppc can help your insurance agency marketing strategy

Using PPC to Grow Your Insurance Agency

How you can use PPC to help your insurance agency succeed.

If you work in the insurance industry, then you know that competition is fierce.  With dozens of other local insurance companies popping up with every web search, what can you do to make your agency stand out?  Well, having a smart insurance agency marketing strategy that utilizes PPC is one way you beat your competition.  But what is PPC and how can it help your agency grow?  Here’s what you need to know about using PPC as part of your agency’s digital marketing plan.

What is PPC?

PPC stands for “pay-per-click” and it refers to a method of generating web traffic through the use of online ads.  The ads that you create are based on a relevant keyword.  When someone searches said keyword, then the search engine will feature your ads as one of the top results, making users them more likely to visit your site.  The process of securing relevant keywords is complicated.  In simplified terms, PPC is essentially a keyword auction; businesses bid on various keywords and the search engine will reward the highest bidder with the top spot on the results page.

Why PPC is Worth It for Your Agency

It’s important to understand that when people use a search engine, they very rarely venture past the first results page.  If your agency isn’t popping up as one of the top search results, then you might as well not even exist.  By leveraging the power of PPC ads, you can generate traffic to your website and ensure that your agency is actually visible.  Additionally, because PPC ads are based on an industry specific keyword, you can be sure that your ads are reaching the audience you are targeting.  While integrating PPC into your agency’s online marketing strategy will require monetary investment, the returns far outweigh the initial investment.  Google estimates that advertisers see a $2 return for every $1 they spend on keywords.  What’s even better is that this projected 100% return on investment is a conservative estimate, meaning that there’s a good chance that your returns will be even higher.

These are some of the reasons why your agency should incorporate PPC into its insurance agency marketing strategy.  Interested in making this change, but just not sure where you should start?  Then turn to the digital marketing experts at GTK Analytics.  Our dedicated team has the experience and resources to create a successful marketing strategy for your agency.  Contact us for more information today.

Identifying Content Gaps

How to Know What Content to Create

Identifying Content Gaps 

You’ve probably heard it before: Content is king. Understand that you need quality content for your digital marketing to succeed is just the first step. The next, and perhaps the most difficult, step is to determine exactly what that content is going to be. Whether you’re looking for content marketing ideas for your insurance agency marketing strategies or other small business, here are some tips to get you started.

Know Your Client

First, you will need to know your content audience. As an insurance agency, you want to appeal to a wide variety of people. If you specialize in homeowners insurance, you’re going to want to tailor your coverage to, well, homeowners! If you target most adults, then you have a bit more wiggle room in the content that you create. Ultimately, the content you create needs to be valuable to your users.

Find Out What They Know

A good starting point for identifying where your business’s content gaps are is to find out the kinds of questions your users ask. Reach out to engaged users and ask them if there’s any information they feel is missing from the site or if they leave the page without their question being fully answered.

Create Value

Make sure your content has a purpose. If you’re pushing out content just to have more information on the site, it could be doing your agency more harm than good. Make your readers happy by providing meaningful content. That is how you build trust, loyalty, and generate sales!

Analyze Data and Refine Strategies

Once you start publishing regularly, you can use a tool like Google Analytics to figure out how your content is performing and converting. Analyzing this data will give you a deeper insight into who is looking at the content, where they came from, and what else they did on your site. Patterns will begin to emerge that will help you to tweak your content strategy over time for success.

Hire the Right Team

Content marketing can take a lot of time and effort to reap the rewards. Sound like a lot of work? Get the right team of professionals to help out.  At GTK Analytics, we know what makes your audience wants. Our highly-trained team is ready to assist you with all your content marketing needs. Contact us today to see how we can help your agency.

Top Ideas for a Modern Insurance Agency Website

Top Ideas for a Modern Insurance Agency Website

Insurance Agency Website Design 

Web design and technology are constantly changing. Here at GTK Analytics, we like to say that a website is never ‘done’ as it is a continually evolving thing. Not only that, but as your agency grows and finds its niche, so must your website. When you’re looking for insurance web development, check out some of these top characteristics of a modern insurance agency website.

Responsive Design

These days, people are using different devices to shop for insurance. Having a responsive website means that your website resizes itself automatically depending on the size of the screen the individual is using. For a customer to engage in your site and agency, responsive design is a must-have.

Optimized for SEO

An SEO-optimized website will reach more people than one that has not been optimized. However, there’s a fine line between cramming keywords onto a page and creating content that draws prospects in. Search engines are skillful in discerning the difference between well-written copy and keyword-stuffed ramblings. Our writers only produce high-quality, 100% original, and compelling content to improve your SEO ranking.

Design Elements

Got a text-heavy site? Very few (if any) visitors will read through every bit of information you’ve crammed onto the home page. Still using clip art? You could be doing your agency a disservice. Borrowing images from other sites? You are likely to get caught. A well-thought-out design can do wonders for your agency. We only use high-quality photos that are licensed.

SSL Certificates

Search engines are starting to reward sites that are encrypted. All of our sites now automatically come with SSL encryption.

Simple Site Navigation

Your potential policyholders want to navigate their way around your site quickly. Typically, they are either looking for information on your policies or wish to contact you. Making it easy to navigate the site can lead to more inquiries.

With everything you have to keep in mind, insurance website design isn’t always easy to tackle on your own.  Struggling with your website?  Then don’t hesitate to contact the design experts at GTK Analytics.  Our highly-trained team is ready to work with you to create a beautiful, custom-designed website to best meet your needs.

What an SEO copywriter can do for your business

The Importance of Having an SEO Copywriter for Your Business

Here’s why your business needs a designated SEO copywriter.

If you are like most businesses and have a company website, then you know how important it is to leverage the power of search engine optimization (SEO).  If you aren’t adhering to the best SEO practices, then your site will not show up on Google result pages and users will never make it to your website.  One way to boost your site’s SEO ranking is by hiring an SEO copywriter.  Not only will the fresh SEO content improve your result rankings, but it will also improve your conversion rates.  Curious to learn more?  Then here’s what you need to know about hiring an SEO copywriter.

What is an SEO Copywriter?

An SEO copywriter is someone who writes original, convincing, and compelling content for websites while maintaining good SEO practices.  Keep in mind that an SEO copywriter differs significantly from a traditional copywriter.  As SEO copywriters understand how keywords and rankings work, they are better equipped to create content that will give your site a boost.  Traditional copywriters lack these skills and experience, and often cannot produce search-engine-friendly content.

What Can an SEO Copywriter Do for Me?

The content produced by a good SEO copywriter has two major benefits: it can boost your search engine result rankings and can entice users to stay on your site.  When good SEO practices are used, search engines such as Google will recognize your website and feature you more prominently in their result pages.  The higher up your site is on these result pages, the more visibility and traffic your site will attract.  Additionally, when the written content on your website is actually useful and interesting, it increases the chances of users actually staying on and returning to your site.  An SEO copywriter has the SEO knowledge and the writing abilities to ensure that content ranks while still being worth reading.

Hiring a designated SEO copywriter for your business will increase your website’s ranking and visibility on search engine result pages while engaging users.  Interested in finding the right copywriter for your business?  Then turn to the experts at GTK Analytics.  From search engine optimization to web design to digital content creation, we are ready to assist you with all your digital marketing needs.  Contact us to get started today.

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