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signs it's time for a web redesign

Knowing When It’s Time to Update Your Website

Watch out for these signs that it’s time to revamp your company’s website.

In this day and age, you need to have a beautifully designed and user-friendly website in order to make your business a success.  While you may already have an existing site, it will not provide value to your company if your web design is outdated and inefficient.  But how do you know when it’s time for a major website upgrade?  Look out for these signs that it’s time for a website overhaul.

Your Website is Over 5 Years Old

While there’s no official rule regarding how often you should redesign your website, it’s important that your website stays up to date with the latest design and SEO trends.  Because there have been several major technological, digital marketing, and design innovations in the last couple of years, websites that are 5+ years are likely outdated.

Your Website is Not Optimized for Mobile Use

With approximately 52% of web traffic coming from mobile devices, it’s more important than ever that your site is designed to be mobile responsive.  Rather than attempting to retrofit your existing site to make it accessible on mobile devices, it’s far more efficient and effective to rebuild your website using a mobile-first approach.

Your Website is Difficult to Navigate

If your website is disorganized, slow to load, or otherwise difficult to use, then it’s time for a major redesign project.  This is because ineffective website design is a surefire way to lose visitors to your competitors.  When creating your updated site, make sure that you prioritize user experience, and you can expect to see an increased number of website visitors and conversions.

These are some of the signs that it’s time to upgrade your company’s web design.  Do you have additional questions regarding your business’s website or online marketing strategy?  If so, then contact the team at GTK Analytics.  We are ready to assist you with all your web design, web development, and online marketing needs today.

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