SEO Series Part III: Insurance SEO Mistakes Your Agency Should Avoid
If you’re trying to make the most of your insurance SEO, you need to steer clear of these mistakes.
SEO might seem like a complicated topic, but a lot of it comes down to common sense. Search engines are really trying to deliver the best, most helpful results to their searchers, so when your insurance agency creates valuable resources online, you’re doing your SEO a favor. Want more tangible evidence? Here are three common insurance SEO mistakes that could be keeping your website off the top ranking pages.
Ignoring your website.
All too often, agencies see their website development and maintenance as a part of their marketing budget. Yes, your website serves as the foundation for many of your marketing efforts. But in 2016, an attractive, high-functioning website isn’t just nice to have. It’s a necessity. If your website isn’t up-to-date with helpful, relevant information and search engine optimized so people can find it, it’s going to be a detriment to your online presence.
Dreaming too big.
We’re all for having huge ideas and striving to accomplish them! But when it comes to SEO, you need to be realistic. Think your independent insurance agency is going to rank on the top page of Google for “insurance”? Think again. With SEO, you need to have specific, local keywords that you’re targeting. Before you pick those keywords, check them out and make sure they don’t have too much competition. Otherwise, you’ll be sinking money into your SEO efforts without any shot of getting towards the top of ranking pages or being found by locals who really need your services.
Not creating content.
Want search engines to move your website up the rankings? You need to give them something to work with, and that means creating content. If you’re too busy to be regularly crafting original, helpful content, consider hiring a team (like ours at Stratosphere) to help you. Without content, you can’t build links, and without links, your SEO effort is dead in the water.
Are you ready to start taking your insurance SEO to the next level? To get a team behind you, contact Stratosphere Marketing Solutions in Westlake Village, California. We have experience helping independent insurance agencies across the country move up search engine ranking pages.