How to Make the Most of Digital Marketing Over the Holidays
‘Tis the season to have a jolly marketing campaign!
The holidays come around every year like clockwork, yet in the digital marketing world, it sometimes feels like it’s a surprise when it happens. When it comes to marketing your business, there are endless possibilities to delight and engage people during the most joyous time of year. Getting into the holiday spirit is the perfect marketing opportunity for any business, large or small. Here are some digital marketing tips to help your business thrive during the holidays.
Touch Base with Clients
Sending your current clients a holiday card or a small gift over the festive period is a great way to show appreciation for their loyalty. It can help to build your relationship with them further and can lead to improved referral rates.
Optimize for Mobile
There is a noticeable shift trend towards purchasing products and services with a handheld device. This is exactly why you need to ensure your website is optimized for mobile devices. More and more consumers are browsing online and purchasing online, so it pays to ensure your business looks the part. Make sure it’s easy for guests to your mobile site to compare prices, review products/services, complete purchases, and contact you.
Seasonal Social Media
Your social media posts in the run-up to the holidays can be a mix of general and festive-themed. Remember, the idea behind the holidays is not just about gift-giving and food, so don’t focus too much on selling your business. Instead, be genuine and tap into the more emotional, human side of the biggest holiday of the year.
Customizing your email marketing is another simple and easy way to get into the holiday spirit. Change up your email design to a festive-themed template, feature website content or products centered around the holiday, and include some seasonal blog posts. You can also give your marketing a boost by producing quality call-to-actions, limited time offers, and headlines that will get your emails open and converted into sales.
Busy this festive season and need to hand off your digital marketing needs to professionals? Contact the experts at GTK Analytics. From website design to blog content to digital marketing, we can assist your business in maintaining an online presence that gets you seen. Contact us today to learn more!