How a Small Team Can Win Big in Content Marketing
You don’t need a big deal to deliver big results. Your small marketing pros can do the trick.
If your business is looking to build an engaged audience and you’re more interested in long-term marketing wins, content marketing can be one of the best strategies you can use. You may think that you need a large team at your disposal to generate business, but even the smallest of teams (who know what they’re doing!) can win big.
When it comes to content marketing, you can’t think short-term. Successful marketing campaigns should be developed for the long-haul. Though you can use content to build brand awareness and your audience, you won’t generally see immediate results like you would with email marketing or pay-per-click advertising.
Be aware that results may take time. If you have a limited online presence, it could be as much as a year and a half of consistent content marketing before you see the results. In this case, creating big wins means you have to plan months in advance and always think about the long-term goal.
You’ll want to first determine how well your current set up is performing. Collect analytics in a spreadsheet, including web traffic stats (bounce rate, unique visitors, return visitors, etc.), social traffic (shares, comments, mentions), email subscriber numbers, keyword rank, and so on. If you haven’t invested in any kind of analytics or marketing software, you may have to manually acquire this information. Once you have the stats in front of you, you can outline your goals and next steps.
Outsource Your Marketing Needs
You may want to dedicate all your time to content marketing. The reality is that there are only 24 hours in a day, and only so much that you can do. Content marketing can add hours and hours of work to your already long list of things to do, forcing you to burn the candle at both ends. Instead, you can outsource your content marketing needs to a team who can directly help your business execute your strategy. Working with digital marketing professionals enables your business to reach a larger audience and saves you from spending extensive time and money by hiring your own team.
Content marketing is a marathon, not a sprint. Sound like a lot of work? Luckily, you can find the right team of professionals to handle your content marketing needs. At GTK Analytics, we know what makes your audience wants. Our highly-trained team is ready to assist you with all your content marketing needs. Contact us today to see how we can help your agency.