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Factors of a Successful Website, factors that determine the success of a website

Factors of a Successful Website

Learn what factors determine the success of a website.

Curious to find out how you can help your online business succeed?  Then learn about these factors that determine the success of a website.

Brand Recognition

One of the first factors that contributes to a website’s success is a visitor’s recognition of the company or brand.  While new businesses won’t automatically have this, you can build up your reputation by doing good business.  Complete orders promptly, offer good customer service, and maintain your professional standards.  The better your business practices are, the more you promote your company, and the more customers talk about your company, the easier it will be to build brand recognition.

Customer Loyalty

This ties in closely with brand recognition because the better your business practices are, the more likely you are to create a loyal customer base.  Not only do return customers provide a steady stream of business, but they can also become informal brand ambassadors for your company.  Through word-of-mouth referrals and informal testimonials, loyal customers can drive traffic to your website and generate interest in your company.

Website Quality

Perhaps the most important factor pertaining to the success of your website is the website itself.  A successful website is attractive, informative, easy to navigate, and easy to understand.  Generally, your website should be designed in a way that favors the needs of the user.  The information offered should be easily available and not overwhelming.  Additionally, the website should be engaging, encouraging visitors to stay and continue to explore the site.  A successful website should also be easy to find.  In a sea of competing websites, yours should stand out.  This often requires the implementation of digital marketing strategies such as SEM, SEO, content marketing, and so on.

Here are some of the factors that determine the success of a website.  Want to make your company’s website a success, but don’t know where to start?  Then turn to the experts at GTK Analytics.  From custom website design, to innovative digital marketing strategies, to original written content, we are your one-stop shop for all your online marketing needs.  Contact us to get started today.

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