Embracing the Use of Content in Your Digital Marketing Strategy
Here’s why it’s time to incorporate content marketing as part of your digital marketing strategy.
As a business owner, it is your responsibility to ensure that your company is attracting new opportunities and reaching a target audience. This is why it’s so important that your business has an effective digital marketing strategy in place. If your marketing strategy does not include content marketing practices, then you are missing out on a huge opportunity to appeal to and draw business from a larger audience. Here’s what content marketing can do for your company.
What is content marketing?
According to the Content Marketing Institute, content marketing is “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.”
In other words, content marketing is the creation of content (written, video, and graphic) to draw attention to a business. Rather than outright advertisements for your products and services, content marketing strategies use engaging and relevant content to drive web traffic towards your site. From there, continued production of quality content keeps visitors coming back and makes them more likely to use your business’s services.
How do I use content marketing?
The most effective content marketing strategies follow three main rules. First, content must be useful and engaging. Your content must have a purpose and must actually offer information that a reader finds relevant to their own life. Second, content creation must be consistent. Consistency is important because it keeps visitors coming back to your site time and time again and it helps to establish you as an industry expert and trusted resource. Finally, content must be original. Simply regurgitating old content will bore your audience and may actually harm your site’s web rankings. Many search engines will rank sites with duplicate content lower on their result pages, which will affect your business’s visibility and your ability to draw visitors in.
Why should I use content marketing?
In short, content marketing is good for your business’s bottom line. Businesses that engage in a content marketing strategy experience increased sales, brand recognition, and web traffic. Ultimately, using content marketing practices is a great, more direct way to appeal to and attract an interested consumer audience.
It’s no secret that engaging in an effective content marketing strategy can be time-consuming and confusing. If you are not sure where to start, then get in touch with the experts at GTK Analytics. Our experienced team is ready to assist you with all your business’s digital marketing needs. Contact us to learn more about our unparalleled services today.