Digital Marketing No-Nos: SEO Violations That Can Kill Your Rankings
When you’re perfecting your digital marketing skills, know what SEO mistakes to avoid.
Business owners, even though you may have only just wrapped your head around the digital marketing basics, it’s time to learn which SEO strategies hurt your rankings. It’s a full-time job to make sure your SEO isn’t hindering your website rankings! Certain SEO violations can damage your site’s organic visibility and make it harder for you to appear in search results.
Check out the following digital marketing SEO no-nos:
Have you ever heard that too much of a good thing can be bad for you? Well, this certainly applies to SEO keywords! Don’t be too greedy. Previously, people used keyword stuffing as a way to rank their page for multiple keywords in search engines. Fortunately, Google is smarter now – they’ve updated their spam algorithm to drop rankings for pages that keyword stuff.
Having low-quality content on your site can damage your SEO because Google and other search engines are looking for pages with relevant information. If you duplicate content from another site or web page or post thin content, it’s not considered as valuable to searchers!
Neglecting Social Media
Social media is more powerful than many people realize; some business owners don’t take it seriously because they think of teens and meaningless posts. Contrary to popular belief, social network sites can generate a lot of business for your organization! While social signals are not currently a factor in ranking websites, content that is posted to social channels tends to have an edge in search rankings.
Keep your website at the top of its game (and the top of the search results page!). Let the professionals take the lead to get your website and SEO rankings up to scratch. To learn more about how digital marketing can help you extend your network and get more business, contact Stratosphere Marketing Solutions in Westlake Village, California.