Common Digital Marketing Mistakes (and How to Avoid Them)
Avoid Making These Marketing Errors When Looking to Grow Your Business
Marketing mistakes can cause issues in businesses of any size. However, when it comes to small businesses, digital marketing errors can eat into the budget and yield a low return-on-investment. If you are looking to grow your business and side-step common marketing mistakes, read on!
Mistake #1: Viewing marketing as an expense rather than an investment
We don’t need to tell you that marketing is vital to sales, growth, and brand development. Yet, so many businesses overlook the importance of marketing, choosing to neglect this area of their business. The more you put into your marketing efforts, the more you will get out of it. If you use your time and money wisely, you can see exponential growth. The key is to see marketing as a continual process that is an essential part of your business.
Mistake #2: Failing to update your website
Simply having a website isn’t enough anymore. If you want visitors to take you seriously, you need a website that looks the part. These days, sites need to be fully functional, optimized, and mobile-friendly. Keep your design up to date and regularly post blogs on your site to gain more traffic.
Mistake #3: Failing to use analytics
Most small business owners are great at monitoring sales and performance, but one of the key marketing mistakes is to overlook the vital information that analytics can show you. If you don’t regularly review your analytics, you could be missing out to information that states what works and what doesn’t. Keep in mind that digital marketing analytics tend to be very technical. If you find yourself out of your depth, seek help from an experienced digital marketing company.
Our team of experts is here to help with your web design needs. In addition, we provide top-tier digital marketing services so that your business has the best chance of online success. Call GTK Analytics in to get started at (818) 338-6700.