Common Digital Marketing Mistakes (and How to Avoid Them)

Common Digital Marketing Mistakes (and How to Avoid Them)

Avoid Making These Marketing Errors When Looking to Grow Your Business 

Marketing mistakes can cause issues in businesses of any size. However, when it comes to small businesses, digital marketing errors can eat into the budget and yield a low return-on-investment. If you are looking to grow your business and side-step common marketing mistakes, read on!

Mistake #1: Viewing marketing as an expense rather than an investment

We don’t need to tell you that marketing is vital to sales, growth, and brand development. Yet, so many businesses overlook the importance of marketing, choosing to neglect this area of their business. The more you put into your marketing efforts, the more you will get out of it. If you use your time and money wisely, you can see exponential growth. The key is to see marketing as a continual process that is an essential part of your business.

Mistake #2: Failing to update your website

Simply having a website isn’t enough anymore. If you want visitors to take you seriously, you need a website that looks the part. These days, sites need to be fully functional, optimized, and mobile-friendly. Keep your design up to date and regularly post blogs on your site to gain more traffic.

Mistake #3: Failing to use analytics

Most small business owners are great at monitoring sales and performance, but one of the key marketing mistakes is to overlook the vital information that analytics can show you. If you don’t regularly review your analytics, you could be missing out to information that states what works and what doesn’t. Keep in mind that digital marketing analytics tend to be very technical. If you find yourself out of your depth, seek help from an experienced digital marketing company.

Our team of experts is here to help with your web design needs. In addition, we provide top-tier digital marketing services so that your business has the best chance of online success. Call GTK Analytics in to get started at (818) 338-6700.

Stratosphere Marketing is now GTK Analytics

Stratosphere Marketing is now GTK Analytics

As a valued client of Stratosphere Marketing Solutions, I am thrilled to share some exciting news with you.

As of August 15, 2017, Stratosphere Marketing Solutions is now a part of GTK Analytics, Inc. (DBA Stratosphere Marketing), based out of Irvine, CA. GTK Analytics is backed by GTKonnect, Inc. a leading technology provider providing world-class software solutions to companies such as Boeing, Mattel, DHL, and many more.

We are very pleased to announce that our new company with the technical backing of GTKonnect, will have the utmost positive impact for not only both entities but most importantly for you, our enthusiastic and loyal customer. GTK Analytics creates an amazing opportunity for Stratosphere to further innovate and enhance our core service offerings for existing and future clients.

The great news for you is that nothing will change for your current individual services. You will be serviced by the same friendly and knowledgeable team. We want you to be rest assured that Stratosphere Marketing will continue to operate per usual under GTK Analytics and will maintain its operations in Westlake Village, CA. You can feel safe knowing that all of our core service offerings, website design, and digital marketing solutions will continue to be provided at the same quality and level of service.

You will however benefit from our new product developments, added resources, and extended support. With this new alignment, the sky is the limit on enhanced service offerings, product developments, content, efficiency and innovation that we can offer you.

Thank you for your ongoing support and we look forward to continuing to provide you with the highest quality products and services. Please do not hesitate to contact me should you have an questions or concerns.

With best regards,

Casey Preston

President GTK Analytics, Inc.

content marketing

How to Make an Ergonomically Safe Office

The office seems like a safe and injury-free workplace but that’s because its dangers are not sudden, they creep and take their time.

You may see an office and think that it is the safest work environment around. But it all depends on how you define safe and injury-free. The dangers that lurk in an office are slow-moving and are hardly noticeable in the short-term. A heavy machine can fall on you at a factory and instantly break your leg–it’s quick, it’s short and the damage is undoubtedly noticeable right there and then. The dangers that stalk office workers may take decades to develop, but they can sprout into injuries that can wreck lives.

Whether you are a delivery service or a content marketing team, this is why every office needs to be ergonomic, meaning designed for efficiency and comfort.

  1. Keep Posture in Mind – Sit as close as possible to your desk, with your upper arms parallel to your spine and your lower arms parallel to the floor; they should be at a 90-degree angle. Make sure that your knees are bent 90 degrees as well. Your back should be straight and your head pointing forwards.
  2. Look at the Height of Your Monitor – Your chair must be at the right height. Casually look forward, close your eyes . . . and open them. Your eyes should be aimed directly at the center of your screen. Adjust it if necessary.
  3. Regulate Your Stand-Up Desk – A stand-up desk is a good way to counteract the negative strains on your muscles that sitting down brings. Stand up straight, and make sure that your arms are at 90 degrees and your head is straight.

An ergonomically suited office not only keeps employee injuries at bay, it also increases productivity. To further increase productivity, you need the right content marketing team to help your brand reach heights you never before imagined. From original blog content to custom websites, we deliver everything you need for a successful marketing campaign. Contact us today!

marketing event for independent insurance agents in New York

Attention Independent Insurance Agents in New York: Don’t Miss Monday’s Marketing Event

Stratosphere’s own Casey Preston will be in Melville, NY to speak on “Marketing to the Modern Consumer” for independent insurance agents in New York.

At Stratosphere, we try to connect in-person with as many clients as possible. Although we’re a digital firm, we know the value of connecting with you face-to-face. Of course, that’s a lot easier with our local West Coast clients. But independent insurance agents in New York needn’t feel left out! This Monday, there’s a local event called “Marketing to the Modern Consumer” that you won’t want to miss!

marketing event for independent insurance agents in New YorkOn Monday, April 11th, head to the Jewel Restaurant (400 Broad Hollow Road) in Melville, New York at 12:15 p.m. You’ll be able to check in for a valuable luncheon meeting where you can glean insight from our very own co-founder Casey Preston. He’ll be sharing his expertise from years of digital marketing experience to help members of TriCounty IIAA, IIAB Suffolk County, and your own agency improve online marketing efforts.

Some of his key talking points will focus on the important parts of every independent insurance agent’s toolbox if he or she wants to reach the modern consumer. Some of these tools include a great website, regular blogging, social media outreach, local search engine optimization (SEO), reputation management, and email marketing. He’ll show you how to use all of these resources to increase traffic and get found online! If you want to boost business at your independent insurance agency, don’t miss Monday’s event!

The cost for the luncheon is just $55. You can register at TriCounty IIAA or IIAB Suffolk County. Independent insurance agents in New York, don’t miss your chance to sign up for this valuable event!

If you can’t make it to this live event, don’t worry. Stratosphere Marketing Solutions has a team of dedicated, experienced Account Managers who can help you assess your digital marketing needs and execute a plan that will help your business reach the modern consumer. If you’d like to freshen up your outreach efforts or have a team of professionals create a customized marketing plan for you, contact Stratosphere in Westlake Village, California today!

real estate blogs

Are You Wasting Time Writing Real Estate Blogs? (Hint: No!)

Why real estate blogs really matter for the modern agent. 

In our modern world of real estate, you’ve probably given at least a little thought to your online presence. You know that today’s agents need a good website, and you’ve likely put some energy into keeping up on social media. Does that mean you’ve dotted every internet i and crossed every tech t? No, actually. If you’re not writing real estate blogs, you’re missing out on some major benefits. Here’s what blogs can do for you.

  • Get better online visibility. Want to see your website at the top of Google? Blogs are key. When you’re regularly posting valuable, original content, Google and other search engines rank your site higher than others that aren’t putting out new info. Your blog could help bring your page higher up on the search engine ranking page, making it easier for future clients to find you!
  • Give yourself authority. Yes, your website goes a long way towards showing your expertise. But you can’t (and really shouldn’t) update your website every week with new info. That’s where your blog can come in. By blogging, you can show that you’re in-the-know about your industry and your area. Regular blogs show current and potential clients that you’re on the cutting edge!
  • Make networking easier. When your blogs gain traction, they’ll catch the eye of others in your industry. They’ll likely comment, or reach out to you in a less public way. In short, your blog is like an extended online business card that can help you build relationships with your colleagues.

Now that you understand the importance of real estate blogs, you might be feeling a little stressed about doing the actual work. We can help! Our expert team of real estate bloggers will make sure you’re regularly posting engaging, unique content online. The best part? We’ll even write it for you.

For all of your digital marketing needs – including blogging – contact Stratosphere Marketing Solutions in Westlake Village, California today!

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