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try out these suggestions to establish a social media presence

Social Media Tips for Insurance Agents

Try out these suggestions to leverage the power of social media.

Nowadays, having a beautifully designed website isn’t enough to establish a strong online presence.  One way that insurance agencies can boost their online results is by leveraging the power of social media.  Whether it be posting on Instagram, Facebook, or Twitter, using social media platforms should be an important component of your insurance agency marketing strategy.  Interested in establishing a social media presence, but not sure where to start?  Then try out these social media tips for insurance agents.

  • Be Patient

As you begin your social media journey, it’s important that you stay patient.  While it might be disappointing to see that your post has only been liked 20 times, it’s unreasonable to expect massive success right off the bat.  Just make sure that you stick with it, being careful to post interesting and original content at a regular interval.  The more that you post, the more that your social media influence will grow; it just might take a little bit of time to get noticed.

  • Be Informative

Social media is all about distributing information in a quick, easily digestible format.  This is why it’s important to make sure that your posts have some sort of value to your audience.  Whether you want to offer industry advice, helpful tips, or even just agency insights, do your best to make sure that your social media posts are composed in a way that makes them easy to read and understand.  By distributing useful content, you can establish your agency as a trustworthy source of information.

  • Be Genuine

Finally, social media offers you the opportunity to give customers a look into the more personal, human side of your agency.  Take advantage of this opportunity by highlighting your agency’s efforts to give back to the community, introducing your staff, or just telling fun agency stories.  By giving your agency a more genuine tone, you can make it easer for customers to relate to you.  This in turn will improve your agency’s reputation and recognition.

These are some of the social media suggestions that insurance agents should try.  Does this seem like a lot of work?  Then turn to the experts at GTK Analytics for assistance.  Our team has the resources and know-how to help you with all your insurance agency marketing needs.  Whether you need help with social media marketing, SEO optimization, or website design, we have the right digital marketing solutions to meet your needs. Contact us to get started today.

 

Create Catchy Subject Line

Five Steps to Make a Compelling and Catchy Subject Line

Want to create clickable content with a catchy subject line? Read on.

Have you heard the phrase, ‘don’t judge a book by its cover’? Well, when it comes to emails, you can scrap that thinking. Despite what many say, people do judge emails solely by their subject lines. As a business, you know that creating great content to go in your communications is important. What’s equally as important is getting prospects and clients to follow through on actions – like opening an email. Even if your content in the email is killer, if your subject line is letting you down, don’t wait by the phone for calls.

The subject line is the single most influential factor in generating an email open. Making a catchy one that stands out from the crowd to guarantee a click-through is worth spending time on. Here are five tips to get you started.

  • Inject a bit of humor

Everyone loves a laugh. General humor can work really well in email subject lines as they surprise recipients and make them smile. If your business can exude a bit of fun and humor, let it! Personally, puns are our favorite weapon of choice.

  • Avoid ‘spam’ words

It can be tempting to write an email subject line which will encourage subscribers to open the emails, such as including words like ‘free’ or ‘one time only offer’. Unfortunately, many of these words trigger an email provider’s spam filters, sending your well-crafted, well-written email straight into the junk folder.

  • Personalize, personalize, personalize!

Although a little more complicated (and time-consuming) to do, adding in the recipient’s first name definitely catches their eye. If a subscriber thinks that an email was personally written to them, they’re more likely to feel inclined to click on it.

  • Invoke curiosity

Next to no one will open an email that they think will waste their time. One of the simplest ways to inspire a click is to create curiosity and spark your subscriber’s imagination. Use short sentences and questions to just this. For example, a florist may use, ‘Ready for Mother’s Day?’, whereas an auto insurer may put, ‘Auto insurance: Are you getting what you pay for?” Simple, yet it directly engages with the reader.

  • Format it

Now that you know what you’re going to say, consider how you’re going to say it. It’s best to avoid using all capitals that can appear aggressive, and aim to stick to using 50 to 65 characters. Better yet, add special characters (punctuation, symbols, and emojis (but perhaps not all three) to show that you have something different.

Having some troubles with email marketing? Whether you need email campaigns, social postings, blogs, a new website, or a helping hand in your business’s digital marketing techniques, give the pros a call at Stratosphere Marketing Solutions in Westlake Village, California.

The Top Marketing Trends in 2017

The Top Marketing Trends in 2017

Marketing is all about getting yourself out there, but do you know the marketing trends for the new year?

Marketing is about getting seen–it helps if those that see you are your target audience. Visibility is one of the things that, no matter the year, will never change. Marketing revolves around the idea of how best customers see your business. But while the central idea may not change, the specifics on how you are seen has, does, and will change. Here are a few marketing trends you should expect to change in 2017.

  1. Focus on Customer Experience
    At the heart of every marketing strategy is customer experience and satisfaction. Your customers need to know they are being taken care of, and a customer-centric philosophy does just that. Their needs must be met in order to create a successful marketing strategy.
  2. Data Scientists & Marketing Technologists are New Lieutenants of Marketing
    Your executives must be data-driven. What does this mean? In a world where many companies want to connect email, social media, and social media strategies, they need technology to incorporate and support all of these. Technologists who know these devices well are your best bet.
  3. Artificial Intelligence Can Help
    Don’t worry, the robot takeover is still many decades away. So until then, you can use artificial intelligence (AI) to help your customers. AI can use algorithms to study human behavior and patterns to help your customers find what they need. Imagine a chat-bot that can determine your likes, dislikes, and needs all through conversation. It is a tool that can put you above your competitors.

Whether it be 2017, 2018, or 2117, you can always contact Stratosphere Marketing Solutions in Westlake Village, California! We are the experts your company needs for complete digital marketing services that get your social media marketing on the right path.

List your business on the Apple map

Easy Steps to Put Your Business on the (Apple!) Map

Listing your business on the Apple map – made simple.

Even though the Apple map hasn’t had the best reputation, it has certainly stepped up its game recently. If you haven’t previously bothered about potential customers finding you via Apple Maps, it’s not surprising. After all, you’ve put yourself on Google Maps (you have – haven’t you?) and Apple Maps only works for Apple users. But now that there are promising improvements and plenty of iPad, iPhone, MacBook, and nifty Apple Watch users, it’s time to list your business on the Apple map.

Ample Opportunity for Apple Users

The Apple map lets users search for businesses by type, and will indicate whether those businesses allow payment by Apple Pay. This is a major plus for your company if you do support Apple Pay, as this feature could encourage Apple users through your front door. Because the map is located on so many of the Apple products, it’s built-in for easy access for users to find locations that suit their needs.

Get Connected

To put your business on the Apple Map, use the Map Connect feature. Similar to Google Maps listings, Map Connect allows you to enter and edit all your business details, including the address, phone number, social media accounts, website, and opening hours. Always ensure this information is double (and triple!) checked for accuracy before submitting.

Check It

Once you’re up and running, make sure that your business shows up for the following queries:

  • Business name + city
  • Business name + city + state
  • Business name + street address
  • Business name + street address + city
  • Business name + street address + city + state
  • Business phone number

Having some trouble getting your business listed? Whether you need social postings, blogs, a new website, or a helping hand in your business’s digital marketing techniques, give the pros a call at Stratosphere Marketing Solutions in Westlake Village, California.

Social Media Content Calendar

3 Tips to Create the Perfect Social Media Content Calendar

Jazz up your social media content calendar with some organization.

Social media is hard! Building an audience and maintaining a ‘Like’-able page is even harder. Luckily, we’re here to help. Hard doesn’t mean impossible, and it certainly doesn’t mean that you shouldn’t have fun along the way of preening your page and jazzing up your social media presence. That’s where a social media content calendar comes in. If you’re not taking the time to plan your posts, you will easily find yourself scrambling to put together a blog, Facebook post, or picture last minute on a Friday afternoon.

Long story short, people want to see interesting content (who wants to look at the same old posts or redundant statuses, right?). It doesn’t stop there – careful planning is key. If you post something about a holiday weekend the Wednesday after it’s been and gone, or if you run a promotion at a time when no one will see, it can all spell bad news for your business. Social content calendars allow you to plan out months of quality social posts and save you a ton of time sharing it on social media! Fear not, here are the tips you need to get your content organized and Like-worthy!

Mix It Up

Aim to post a mixture of content. From pictures to text to videos, it’s best to be broad across the spectrum to keep your content interesting for readers. You can include:

  • Conversation starters (For example, ‘On this sunny afternoon, we’re taking our staff meeting outdoors! How are you enjoying this weather?’)
  • Blogs! Then more blogs! They are one of the best forms of content that you can put out there – so make them interesting.
  • Re-shares of updates or interesting information
  • Images/videos – Don’t be afraid to show your team’s fun and personable side. People like working with other people – not machines.
  • Promotions
  • Events
  • Announcements
  • Tips

Decide When to Post

If you have an amazing piece of content ready to post, don’t schedule it at a time when no one will see it. Research peak times when people are online, but be careful not to go overboard. Posting a couple of times a week is enough to keep readers interested without becoming stagnant. Set out an Excel spreadsheet of when and how often to post, so that you stay on top of your content.

Hire the Right Team

If you don’t have time for social media upkeep or if you don’t have the patience to learn, let the professionals handle it for you! You can contact Stratosphere Marketing Solutions in Westlake Village, California to have a digital marketing expert support – or even take over – your social media accounts. Call us to learn more!

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