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marketing your real estate business on social media

How Social Media Advertising Can Help You Make the Most of Your Budget

Market your real estate business effectively and affordably on social media.

If you have a small marketing budget for your real estate business, then getting your name out there and actively competing can seem like an impossible task.  Fortunately, there are many ways to market your business without breaking the bank.  For instance, one of the most affordable forms of marketing is social media marketingCurious to learn how you can advertise on social media platforms and save your real estate business some money?  Here are some suggestions to get you started.

  • Set Goals

Before you can implement a social media marketing plan, you need to determine your goals for the campaign.  For instance, are you looking to drive brand awareness?  Generate new leads?  Change your brand image?  Depending on your goals, you will have to allocate your budget differently.  For instance, if you are trying to increase brand awareness, then you will create general advertisements to post on whichever platforms you are targeting.  This widespread approach will generally require a bigger budget.  However, if you are looking to increase sales, then your businesses might want to take a direct response approach to social media marketing.  Targeting certain audiences or individuals with direct messages is usually a more affordable way of marketing your company.

  • Create a Post Schedule

One of the reasons why social media marketing is so affordable is because anyone can post content on social media platforms.  For instance, it’s incredibly easy for a member of your staff to share an interesting article on Facebook, upload a funny photo to Instagram, or type out a quick update on Twitter.  If you are planning to have your staff post on behalf of your business, then make sure they adhere to a consistent schedule.  Posting too frequently could bore your audience, but posting too infrequently will not improve your business’s visibility.  To ensure that your business is a constant presence on your audience’s feed, you should have your team post anywhere from three times a week to every day.  As always, make sure that your staff follows company guidelines for the content that they post.

Because the majority of social media marketing can be handled in-house, it is an affordable and effective way of boosting your real estate business’s visibility.  Ready to create a successful social media marketing campaign for your business, but not where to begin?  Then turn to the experts at GTK Analytics.  Our experienced professionals are ready to assist you with all your digital marketing needs today.

social media for insurance agencies

Social Media Tips for Professionals in the Insurance Industry

Insurance brokers, try out these tips to be more social media savvy.

If you haven’t already incorporated social media into your insurance agency marketing strategy, then it’s imperative that you start now.  Because it offers businesses a unique opportunity to reach out to a larger audience and establish personal connections, social media has become a major player in the digital marketing game.  When it comes to marketing your insurance services, posting on social media platforms such as Twitter, Facebook, and so on can help you generate leads, increase brand recognition, and establish a solid client base.  Ready to develop a winning social media marketing strategy for your insurance agency?  Then here are some tips that you should try.

  • Update Regularly

The key to a successful social media marketing campaign is consistency.  The best way to reach an audience on any social media platform is by consistently showing up on their feed.  Make sure you update your various social media accounts on a daily to bi-weekly basis to ensure that you are remaining relevant.

  • Use Hashtags and SEO Practices

When posting on social media, you cannot get away with simply uploading a picture or block of text.  To ensure that your posts are generating attention, you should make sure that they are properly optimized and tagged with relevant keywords.  Taking this extra step will help interested parties find your page and will also help to draw traffic back to your agency’s main site.

  • Prioritize Relevancy

Every social media post that you create should relate to your industry or your specific agency.  Keeping your posts on-topic will help to create a stronger and more complete brand image while simultaneously ensuring that you do not post anything potentially controversial or damaging to your agency.

  • Redirect Back to Your Main Site

The point of using social media is to drive traffic back to your main website.  This is why your various social media accounts should be connected to your site.  Additionally, all your posts should include a link that invites your audience to learn more and redirects them back to your main insurance website.

  • Use Visual Media

While text posts are informative and a great way to distribute important information, visual forms of media tend to be more appealing to social media users.  This is why you should make use of videos, infographics, and pictures across all of your social media accounts.  Oftentimes, a single well-composed image will make more of an impact on your audience than 20 text-based posts ever could.

These are some of the social media suggestions that insurance professionals should try to promote their agencies.  Do you have additional questions about creating a successful insurance agency marketing plan?  If so, then contact the experts at GTK Analytics.  Our highly trained team is eager to assist you with all your web design, SEO, content creation, and other digital marketing needs today.

try out these suggestions to establish a social media presence

Social Media Tips for Insurance Agents

Try out these suggestions to leverage the power of social media.

Nowadays, having a beautifully designed website isn’t enough to establish a strong online presence.  One way that insurance agencies can boost their online results is by leveraging the power of social media.  Whether it be posting on Instagram, Facebook, or Twitter, using social media platforms should be an important component of your insurance agency marketing strategy.  Interested in establishing a social media presence, but not sure where to start?  Then try out these social media tips for insurance agents.

  • Be Patient

As you begin your social media journey, it’s important that you stay patient.  While it might be disappointing to see that your post has only been liked 20 times, it’s unreasonable to expect massive success right off the bat.  Just make sure that you stick with it, being careful to post interesting and original content at a regular interval.  The more that you post, the more that your social media influence will grow; it just might take a little bit of time to get noticed.

  • Be Informative

Social media is all about distributing information in a quick, easily digestible format.  This is why it’s important to make sure that your posts have some sort of value to your audience.  Whether you want to offer industry advice, helpful tips, or even just agency insights, do your best to make sure that your social media posts are composed in a way that makes them easy to read and understand.  By distributing useful content, you can establish your agency as a trustworthy source of information.

  • Be Genuine

Finally, social media offers you the opportunity to give customers a look into the more personal, human side of your agency.  Take advantage of this opportunity by highlighting your agency’s efforts to give back to the community, introducing your staff, or just telling fun agency stories.  By giving your agency a more genuine tone, you can make it easer for customers to relate to you.  This in turn will improve your agency’s reputation and recognition.

These are some of the social media suggestions that insurance agents should try.  Does this seem like a lot of work?  Then turn to the experts at GTK Analytics for assistance.  Our team has the resources and know-how to help you with all your insurance agency marketing needs.  Whether you need help with social media marketing, SEO optimization, or website design, we have the right digital marketing solutions to meet your needs. Contact us to get started today.

 

Create Catchy Subject Line

Five Steps to Make a Compelling and Catchy Subject Line

Want to create clickable content with a catchy subject line? Read on.

Have you heard the phrase, ‘don’t judge a book by its cover’? Well, when it comes to emails, you can scrap that thinking. Despite what many say, people do judge emails solely by their subject lines. As a business, you know that creating great content to go in your communications is important. What’s equally as important is getting prospects and clients to follow through on actions – like opening an email. Even if your content in the email is killer, if your subject line is letting you down, don’t wait by the phone for calls.

The subject line is the single most influential factor in generating an email open. Making a catchy one that stands out from the crowd to guarantee a click-through is worth spending time on. Here are five tips to get you started.

  • Inject a bit of humor

Everyone loves a laugh. General humor can work really well in email subject lines as they surprise recipients and make them smile. If your business can exude a bit of fun and humor, let it! Personally, puns are our favorite weapon of choice.

  • Avoid ‘spam’ words

It can be tempting to write an email subject line which will encourage subscribers to open the emails, such as including words like ‘free’ or ‘one time only offer’. Unfortunately, many of these words trigger an email provider’s spam filters, sending your well-crafted, well-written email straight into the junk folder.

  • Personalize, personalize, personalize!

Although a little more complicated (and time-consuming) to do, adding in the recipient’s first name definitely catches their eye. If a subscriber thinks that an email was personally written to them, they’re more likely to feel inclined to click on it.

  • Invoke curiosity

Next to no one will open an email that they think will waste their time. One of the simplest ways to inspire a click is to create curiosity and spark your subscriber’s imagination. Use short sentences and questions to just this. For example, a florist may use, ‘Ready for Mother’s Day?’, whereas an auto insurer may put, ‘Auto insurance: Are you getting what you pay for?” Simple, yet it directly engages with the reader.

  • Format it

Now that you know what you’re going to say, consider how you’re going to say it. It’s best to avoid using all capitals that can appear aggressive, and aim to stick to using 50 to 65 characters. Better yet, add special characters (punctuation, symbols, and emojis (but perhaps not all three) to show that you have something different.

Having some troubles with email marketing? Whether you need email campaigns, social postings, blogs, a new website, or a helping hand in your business’s digital marketing techniques, give the pros a call at Stratosphere Marketing Solutions in Westlake Village, California.

The Top Marketing Trends in 2017

The Top Marketing Trends in 2017

Marketing is all about getting yourself out there, but do you know the marketing trends for the new year?

Marketing is about getting seen–it helps if those that see you are your target audience. Visibility is one of the things that, no matter the year, will never change. Marketing revolves around the idea of how best customers see your business. But while the central idea may not change, the specifics on how you are seen has, does, and will change. Here are a few marketing trends you should expect to change in 2017.

  1. Focus on Customer Experience
    At the heart of every marketing strategy is customer experience and satisfaction. Your customers need to know they are being taken care of, and a customer-centric philosophy does just that. Their needs must be met in order to create a successful marketing strategy.
  2. Data Scientists & Marketing Technologists are New Lieutenants of Marketing
    Your executives must be data-driven. What does this mean? In a world where many companies want to connect email, social media, and social media strategies, they need technology to incorporate and support all of these. Technologists who know these devices well are your best bet.
  3. Artificial Intelligence Can Help
    Don’t worry, the robot takeover is still many decades away. So until then, you can use artificial intelligence (AI) to help your customers. AI can use algorithms to study human behavior and patterns to help your customers find what they need. Imagine a chat-bot that can determine your likes, dislikes, and needs all through conversation. It is a tool that can put you above your competitors.

Whether it be 2017, 2018, or 2117, you can always contact Stratosphere Marketing Solutions in Westlake Village, California! We are the experts your company needs for complete digital marketing services that get your social media marketing on the right path.

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