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SEO myths

Common Misconceptions About SEO

Learn the truth about SEO.

While you’ve probably heard a lot about search engine optimization, or SEO, are you sure that you are getting the facts?  Don’t get hung up on the myths and inaccuracies surrounding proper SEO practices; here’s the truth behind some of the major misconceptions about SEO.

Myth 1: SEO Optimization is a One-Time Thing

Because SEO best practices and procedures are constantly evolving, proper SEO optimization is an ongoing process.  While some companies would like you to believe that optimizing your website is something that you only have to do once, a good SEO marketing company will explain that optimizing your website takes constant attention and updating.

Myth 2: You Should Pack Your Website with SEO Keywords

While it’s important to use SEO keywords in your web copy, packing your pages with keyword-filled nonsense won’t do anything to help your website trend.  In fact, because search engines have improved their ability to differentiate between well-written web copy and gibberish, it’s much better to create original and compelling content that uses keywords in a manner that actually makes sense to the reader.

Myth 3: SEO is All About Links

In the past, websites could improve their search engine rankings my including links and backlinks on every page.  However, this is no longer accurate.  Google’s algorithms take many other components into account when deciding which pages to feature as top results.  So, while links are still a good thing to incorporate, they are no longer the crowning jewel of SEO.

As SEO has evolved, it’s no secret that keeping a website properly optimized is a full-time job.  If you worry about your ability to properly optimize your website, or if you’re worried that you cannot keep up with the constant need for updates, then turn to the experts at GTK Analytics.  Our professionals have the experience to offer your business the search engine optimization services that it needs.  For assistance with SEO, website design, and all your other digital marketing needs, contact us today.

learn about local SEO

Local SEO: What is It and How Does It Help My Business?

Learn what local SEO is and how your business can take advantage of it.

Competition between small businesses is fierce; so, it’s important that your business does everything it can to get a leg-up on its competitors.  One way your business can stand above the rest is by leveraging the power of local SEO.  But what is local SEO and how can it help your business?  Read on to learn a little bit more about local SEO for your business.

What is It?

Local SEO is optimizing your website so it can be found in localized searches.  Local SEO utilizes a variety of strategies, including: getting your site ranked on search engine result pages, listing your website on business directories, creating localized content on your website, leveraging online reviews of your business, and so on. 

How Does It Help My Business?

For starters, search engines such as Google have essentially replaced the Yellow Pages.  In the past, local businesses could place an ad in the Yellow Pages and expect to generate new business opportunities.  However, it today’s digital age, most people use Google to find local businesses.  By optimizing your business’s website for local SEO purposes, you can ensure that your business is visible to potential customers.

Another benefit of local SEO is that it is a cost-free from of advertising.  Admittedly, implementing a successful local SEO strategy requires continuous upkeep.  However, this time investment is worth it as organic search engine results will generate more visibility for your business without you having to pay for search advertising.

Finally, utilizing local SEO levels the playing field.  Local SEO is the one area where small businesses are just as influential as large, national corporations.  If your business employs a solid local SEO strategy, then it can enjoy first-page rankings alongside much larger companies.

Curious to see what else a strong local SEO strategy can do for your small business?  Then turn to the SEO experts at GTK Analytics.  Our knowledgeable team is ready to help your small business reach its full potential.  Contact us to get started today.

SEO for your business

SEO Tips for Small Businesses

Try out these easy suggestions to improve your small businesses SEO strategy.

In today’s digital age, it’s important that your small business leverages the power of the internet if it wants to survive.  One way your business can take advantage of the internet is by employing a solid SEO strategy.  If you are new to the world of SEO, then it’s important to understand that boosting your business’s ranking requires constant attention and adherence to ever-changing trends.  However, while this may seem daunting, there are some easy things that you can do.  Here are some simple tips for your small businesses SEO strategy.

Start a Blog

When it comes to SEO, content is king.  This is because most search engines employ algorithms that favor websites that offer new, relevant content that will be useful for visitors.  Starting a blog is a great way to introduce fresh and useful content onto your website.  Not only will this influx of new written material help you trend higher on search engine result pages, but it can also help you engage your audience and establish your site as a trustworthy source.

Establish a Network of Backlinks

A backlink is a hyperlink embedded on another site that leads back to your website.  When you establish a network of backlinks, you can increase your site’s visibility and establish your business as an industry authority.  This, in turn, will result in a higher search ranking for your website.  To start building your network, you should create profiles for your business on sites such as Yelp, Bing Local, Foursquare, LinkedIn, Youtube, and so on.  The more widespread your network is, the higher the chance you will attract an audience.

Optimize Your Site for Mobile Use

The majority of users now access search engines on their smart phones or on other mobile devices.  Remember, Google’s algorithm will try to connect visitors with sites that offer pleasing user experiences.  If your site isn’t designed to work on mobile devices, then your search engine ranking is sure to be affected.  This is why it’s important to ensure that your site will operate on a variety of devices.

These are just a few of the things that your small business can do to improve its SEO strategy.  Worried that you cannot properly maintain a SEO plan for your business?  Then turn to the SEO experts at GTK Analytics.  Our team has the experience and resources to manage a successful SEO strategy for your business.  Contact us to get started today

The Importance of SEO

Why Your Insurance Agency Needs SEO

Learn how proper SEO optimization could benefit your insurance agency.

If you’ve ever Googled “insurance companies,” then you know that millions of results pop up in a matter of seconds.  With all this competition, it can seem impossible for your agency to stand out from the crowd.  So, what can you do to attract new clients?  The answer lies in your agency’s proper implementation of SEOLearn more about SEO and what it can do for your insurance agency.

What is SEO?

SEO, or Search Engine Optimization, is a general term that encompasses the various practices that help your website get noticed by search engines such as Google, Bing, Yahoo, and so on.  The goal of SEO is to make your company’s website show up as early as possible on search engine result pages.  While there are many factors that contribute to a successful SEO marketing strategy, SEO generally requires modifying the structure, content, and highlights of your agency’s website.

Why is SEO important for my agency?

As previously mentioned, the insurance market is highly competitive.  That’s why your agency needs to take steps that set it apart, including SEO.  While your agency might already have a beautifully designed site that offers all the information a customer would need, your website is useless if potential customers cannot find it.  SEO will give you a better opportunity to attract more customers and drive more traffic to your website.  With a strong SEO strategy, you can increase your site traffic, engage potential customers, and increase your agency’s business.

Remember

While SEO can do a lot for your agency, it’s important to be realistic about SEO’s capabilities.  For instance, you can’t simply optimize your website and be done with it.  For an SEO strategy to be successful, it requires constant attention and adherence to ever-changing SEO trends.  Your competitors are not standing by idly, so to stay competitive you need to maintain your commitment to SEO practices as well.

Interested in seeing what SEO can do for you, but not sure where to start?  Then turn to the SEO and digital marketing experts at GTK Analytics.  Our team has the experience and resources to create a successful SEO campaign for your agency.  Contact us to see what our SEO experts can do for your business.

How to Identify Gaps in Your Content, gaps in your website’s digital content

How to Identify Gaps in Your Content

Learn how you can prevent gaps in your website’s digital content.

If you are creating digital content for your company’s website, it’s easy to fall into familiar routines and patterns.  However, just because your content is comfortable and familiar doesn’t mean that it’s benefiting your business.  Before you fall into a rut, here are some ways that you can identify gaps in your website’s digital content.

Locate Website Weaknesses

Determining which website pages get the least amount of traffic is one of the best ways to identify gaps in your content.  If you notice that certain pages are visited far less frequently than other pages, then these are the pages that you need to generate content for.  Start by examining the content of your least popular pages and see where you can improve your SEO practices.  Once you hammer out that issue, think about creating supportive content that will drive traffic towards these previously overlooked pages.  This will ensure that the content you produce is actually benefitting your company.

Appeal to User Needs

Another way to close any content gaps your website is by figuring out what your users want to see.  This will require some research on your part.  Whether you directly ask engaged users or turn to statistics to figure things out, it’s important that you pinpoint the questions that your customers have after using your site.  From there, all you need to do is address these questions to ensure that you bridge this content gap.

These are some of the ways that you can identify and address gaps in your website’s digital content.  Need assistance with creating the comprehensive and original content that your business needs?  Then turn to the experts at GTK Analytics.  From digital content creation to custom web design, our team has the right digital marketing solutions for all your needs.

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