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Tips to Help Your Real Estate SEO Succeed

SEO Series Part IV: Tips to Help Your Real Estate SEO Efforts Deliver Results

Your real estate SEO efforts need to do these things if you want to get seen online. 

The internet has completely transformed real estate. Instead of flipping through grainy pictures in a magazine, people are able to see a wealth of high-quality images to give them a taste of a home before they even think about setting up a showing. Digital listings are shifting the industry, and it’s up to you to keep up. You can, if your real estate SEO is successful! Here are a few tips to help you get more out of your SEO efforts.

  • Keep your images in focus. The beauty of online real estate is the imagery you can easily share with potential buyers at the click of a button. But can other possible clients find those same images as easily? Each time you upload an image to your site, optimize it. That means giving it a dpi of 72, adjusting the dimensions so the picture looks clear but doesn’t slow down the load speed of your site, and putting your keywords in the alt text.
  • Look at the data. If you haven’t set up your (free!) Google Analytics account, do it now. Analytics collects data on every single visitor to your site and can give you valuable information about what is – and isn’t – working. Look over your analytics at least once a month to hone in on the right marketing plan for your real estate business.
  • Go mobile. Do you know how many potential clients are flipping through home listings on their iPads? A lot. Don’t miss out on them! Mobile-optimize your website to become visible to a broader audience. This also helps you avoid getting dinged by Google, which doesn’t appreciate sites that can’t be viewed on mobile devices.

These are just a few ideas to help with your real estate SEO. Want more? Contact Stratosphere Marketing Solutions in Westlake Village, California today!

real estate marketing

Your Real Estate Marketing Needs to Hit These Key Areas!

If your real estate marketing program doesn’t check these boxes, you’re missing out on potential business.

Even if you’re the most dedicated and experienced real estate agent around, you’re going to have to compete with all the other professionals out there. Why not make that competition marginally less tough by putting a great marketing plan in place? Make sure your real estate marketing efforts don’t miss these key areas.

Online: they come to you.

Before someone hires you as an agent, they’re going to want to make sure you’re legitimate. A solid looking website goes a long way towards giving you the authority potential clients want to see. Go the extra mile by regularly posting blogs showcasing your industry knowledge and local connections, following SEO guidelines so your web page ranks high on search engine results pages, and periodically updating your site with relevant information.

Online: you go to them.

While it would be great if you could get every person in the area who’s thinking about buying or selling to visit your site, it’s not realistic. That’s why outreach is so important. Put out a regular newsletter, get active on social media (don’t forget LinkedIn!), and invest in targeted advertising campaigns.

In person.

Although we live in an increasingly digital time, people like to put a face to the name. Make it easy for them to do that by getting involved with local charities, hosting networking events, and offering educational seminars. Pairing in-person efforts with your digital marketing will help you hit every demographic in your area.

If you’d like advice on setting up the best real estate marketing plan, contact Stratosphere Marketing Solutions in Westlake Village, California. We specialize in marketing for real estate professionals. Let us put our knowledge, resources, and manpower to work for you!

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