GTK Analytics Announces its Participation at the BE UNSTOPPABLE BOOTCAMP

GTK Analytics Announces its Participation at the BE UNSTOPPABLE BOOTCAMP

Join us as we introduce GTK Analytics at this year’s BE UNSTOPPABLE BOOTCAMP.

On November 2nd-4th, Mike Stromsoe will host his BE UNSTOPPABLE BOOTCAMP in San Diego, California.  This three-day event offers everything you need to know to expand your insurance business, establish financial stability, and take control of your agency’s future.  As one of the event’s Gold Sponsors, the team at GTK Analytics will be presenting our scalable, custom web design solutions guaranteed to increase your agency’s online brand awareness.  Read on to learn more about this fantastic event, and find out how your business will benefit from GTK Analytics’ services and resources.

The BE UNSTOPPABLE BOOTCAMP draws insurance professionals from all over the country who are eager to learn proven strategies for agency success.  At this event, Mike Stromsoe will reveal how to recruit the best professionals, run your agency more efficiently, increase your agency’s customer retention rate, and many more secrets that will revolutionize your business.  As the only insurance profitability speaker still actively working in the industry, Stromsoe will offer the most accurate information and most ground-breaking strategies to bolster your agency’s success.  Additionally, the event will feature world famous guest speakers to motivate you and your team to take the insurance industry by storm!

Representatives from the GTK Analytics team will also be exhibiting and speaking throughout the event.  At BE UNSTOPPABLE, we will present our marketing and custom web design services specifically tailored to the needs of insurance agencies.  From beautiful custom websites to SEO optimization to original website content, GTK Analytics is the answer to all your digital marketing needs.  With extensive experience serving the needs of insurance agencies nationwide, GTK Analytics (formerly Stratosphere Marketing) is ready to transform your agency’s online presence!

You can purchase tickets for this year’s BE UNSTOPPABLE BOOTCAMP here.  For more information about GTK Analytics’ participation in the event, or to learn more about our services, contact us!  Our expert team is always ready to assist you with all your digital marketing needs.

Office Snacks

Office Snacks: A Sure Way to an Employee’s Heart

Are your business’s benefits less than fruitful? Offer office snacks instead.

Crazy about cereal? Nuts about nuts? Fancy fruit? More and more business these days are providing office snacks for their employees to munch on throughout the day. From exciting break rooms to ping pong tables, the workplace environment is evolving into a work-friendly, employee-friendly, fun zone.

Businesses have latched on to the fact that the way to an employee’s heart is through his or her stomach – and free office snacks are making all the difference. In fact, office eats are one of the sure ways to attract top talent and sustain employee retention. There are few things that free food can’t do!

Employees have more energy. Food is fuel for the mind and body, but plenty of employees don’t keep themselves nourished throughout the day. An empty stomach can lead to grogginess and hindered productivity, which means that report won’t be on your desk until tomorrow. Serving light snacks (we’re talking fruit and nuts, not candy and sugar!), improves energy levels as well as overall productivity.

Employees are healthier. Throw out the soda and candy snacks; they aren’t doing anyone any favors. Instead, providing nuts, fruit, vegetables, granola, and water can significantly reduce your employee’s calorie and fat intake. Why pay for a donut now when you have free snacks at the office? Let’s face it; it’s better for your employees’ wallet, waistline, and overall health.

Employees are happier. Even if you do decide to bring in a box of donuts on the occasional Friday morning (which even the team at Stratosphere are guilty of!), providing employees with a snack will help boost their morale and improve their overall mood. Who can say no to a kind gesture of free food?

Need a little health inspiration? Or digital marketing? Or a new website? Either way, we’ve got you covered! Contact Stratosphere Marketing Solutions in Westlake Village, California today.

Local SEO

The Importance of User Reviews for Local SEO

Lacking reviews? Lacking good reviews? It could hurt your local SEO.

We’re in an ever-growing phase of rating, giving stars, leaving feedback, praising, and complaining. In today’s digital age, how would you feel, as a small business, if you found out that 90 percent of customers say that online reviews influence their buying decisions? After all, would you work with a company who had terrible reviews online? As it turns out, user reviews impact your local SEO strategy more than you may realize.

Online reviews are important for many reasons, and have significant implications through their ability to affect:

  • Your rankings in local search engines
  • Which results from the search are clicked on
  • Consumer purchasing decisions

In turn, online reviews are as critical to your local SEO strategy as building citations and on-site optimization. Why, you may ask, eyeing your three-out-of-five-star ranking? In a nutshell, it’s the power of social proof. People need reassurance and confirmation that their actions are the right ones.

When people are looking to get a haircut, people are probably going to avoid the businesses that have an average of one to two stars. Who wants to pay to get a bad haircut or experience? When purchasing something important, like insurance or a website, seeing an average review rating of 4 stars and reading positive reviews may provide the extra push that they need.

So where does SEO come into play? Local search engines love online reviews for one primary reason: Consumers love online reviews. It really is that simple. The faster that a search engine can provide accurate information for the user, the more consumers will return to that particular engine.

Before you embark on creating a review acquisition strategy that works for your business’s local SEO, it’s a good idea to contact the digital marketing professionals at Stratosphere Marketing Solutions in Westlake Village, California. We’re here to be a resource for insurance agencies, real estate companies, and other busy businesses. Think of us as your marketing team; call us today!

Watch Out! Domain Name Scams Could Cost You

Watch Out! Domain Name Scams Could Cost You

If you got an unsolicited letter about renewing your domain, beware. Domain name scams are becoming more common!

You already know that the internet can be a risky place. From email phishing to digital database breaches, we’re regularly reminded that it’s important to protect ourselves online. Unfortunately, there’s a recent scam that looks legitimate and is giving us yet another reason to be wary. Domain name scams could be a sinkhole for your business’s money.

You know that your business has registered for its domain (i.e. the URL people use to find you online). You also know that you had to pay money to get – and keep – that domain. With what you’ve invested, you definitely don’t want to lose your domain. Be careful, though, what you do to keep it.

A recent scam has cropped up that reaches out to businesses saying their domain registration is about to expire. Sent via letter or email, the scam often lines up with your actual domain renewal date, making it look legitimate. But, don’t respond – and definitely don’t send money – unless it’s directly from your registrar! These scammers mine WHOIS databases to find out when different business’s domains need to be renewed.

Unless you’re contacted directly by your domain registrar, you can (and should!) ignore information you get about your domain renewal. While these scams can be a helpful reminder that you need to pay to renew your domain soon, they can also be a sinkhole for your business’s money if you’re not careful. To be safe, mark your renewal dates on your calendar and go straight to your registrar to renew.

If you don’t want to have to worry about domain registration scams, contact Stratosphere Marketing Solutions in Westlake Village, California. We offer hosting options to our web design clients so that we can handle all of the work that comes with maintaining a domain. Our team of experts would never fall for one of these scams and can help you protect your business!

Marketing Tips for Insurance Agents

Facebook Marketing Tips for Insurance Agents

Marketing tips for insurance agents that ensure likes, shares, and clicks.

In this day and age of instant gratification, clicks, likes, and shares, marketing for insurance agencies has shifted dramatically. From advertising in the local paper to setting up local digital targeting, businesses have had to keep up with the times. With over 1.44 billion (yes, that is a ‘b’), Facebook is the largest social media network online today. Certain marketing tips for insurance agents allow your business to target and reach the right market.

Look Professional

Always create a company/business page – and make it professional while you’re at it! Spend a bit of time setting up your profile, making sure that your cover and profile photo aren’t blurry or irrelevant. Nothing says ‘I can’t work technology’ like a poorly created page. Not only that, but it’ll turn potential clients away to someone else with a cohesive page.

Utilize Ads

Facebook allows your business to target people based on location, age, gender, language, interests, behaviors, and connections. Finally, you can target your ads to reach people in your local area or nationwide!

It’s All Relevant

Maybe you like that funny cat video, and you could be tempted to share it on your business Facebook page, but is it relevant? Sure, being liked is a big part of selling a product, but keeping content cohesive is essential for attracting potential clients. Facebook allows you to measure your page’s engagement so that you can see what posts were the most ‘liked.’

If these Facebook marketing tips for insurance agents sounds like too much to set up and maintain, don’t panic! You can contact Stratosphere Marketing Solutions in Westlake Village, California to have a digital marketing expert support – or even manage – your Facebook business page. Call us today to learn more!

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