Digital marketing analytics

Digital Marketing Facts You Need to Know

Here are some of the facts that digital marketers need to know.

If your business leverages the power of digital marketing, then you know that statistics and numbers are at the heart of any successful campaign.  While getting involved with analytics isn’t the most exciting thing, understanding the facts and figures will help you determine if your business’s current SEO and digital marketing strategy is actually working for you.

  • Google’s Top 5 Results get 75% of the Clicks

Even if your site is popping up on the first page of Google’s search results, this might not be enough to drive traffic to your business’s site.  The top search result draws about 32% of clicks, while the second result garners only 18% of clicks.  This huge drop-off illustrates the importance of grabbing that top search engine result position.  If your SEO strategy isn’t placing your site high up on Google’s result pages, then you might need to re-think your practices.

  • Organic Results Have Decreased by 15%

Over the last couple of years, Google has changed up their search engine result pages.  They have started to introduce new features such as map packs and ads to their result pages.  The addition of these new features mean that the number of organic search results per page has dropped.  This is great if you’re running pay-per-click ads but is bad news if your business is relying on SEO alone.

  • Websites with More Pages Generate 48% More Traffic

Websites with over 50 pages generate about 48% more traffic than websites with fewer pages.  Having more pages increases the number of keywords that your site can rank for.  These additional keywords will help bring your website more traffic.

  • The Average Page has 1,890 Words

Google tends to favor pages that offer readers rich and detailed content.  This is why it’s not surprising that the results on the first page of Google have an average of 1,890 words.  So, if you are trying to boost your website’s search engine ranking, then make sure you are producing original content that actually provides value or answers questions that your readers might have.

  • Users Expect a Web Page to Load in 2 Seconds or Less

About 47% of users expect fast load times.  In the modern age, people expect immediate gratification and are not willing to stick around if they feel a site is wasting their time.  If your website takes more than 2 seconds to load, then this could be enough to drive visitors away.  If you find that your website loads too slowly, then it’s time to find a new web host.

These are some of the digital marketing facts that you need to know for your business.  Establishing and maintaining a successful SEO and digital marketing strategy is no easy task.  Luckily, the experts at GTK Analytics have the experience and resources to assist you with all your SEO, website design, content creation, website hosting, and other digital marketing needs.  Contact us today to see what we can do for your business.

Is Your Insurance Agency Marketing to Millennials?

Is Your Insurance Agency Marketing to Millennials?

Is your insurance agency Millennial-ready?

The Millennial generation now includes many consuming adults in their 20s and 30s. Not only are they the first digital generation but they have different values and shop differently to previous generations. As a result, businesses who want to appeal to this savvy group need to step up their game. If you want your insurance agency to appeal to the clients of the present and future, then it’s time to review your insurance agency marketing strategies.

Millennial purchasing power is significant already, and it won’t be long before they are the dominant force across the nation. They’re not purchasing like their parents – they are more technical and analytical. So, how can an insurance agency appeal to this generation? Here’s what you should know.

  • They want to engage with brands on social networks.

Millennials are a generation glued to their phones, always knowing the latest social media trends and happenings. So, make the most of this! If your insurance agency isn’t active on social platforms, get set up with a professional-looking profile. Post to social media, but do it in a way that interests your clients. If you’re posting so much that no one is liking, commenting, or sharing the posts, then you need to change up your content.

  • They are using multiple tech devices.

In this day and age, one person can own various devices – tablets, smartphones, desktop computers, laptops – the list goes on! Before you add any more pages to your website, remember to make your site mobile-friendly.

  • They are brand loyal.

Quite simply, the sooner you build a relationship and deep connection with millennials, the better. They will continue to purchase from you because they know your brand, (hopefully) don’t have any complaints, and are often loyal to one company that they think stands above the rest.

Are you ready to reach new heights with experts in the digital marketing industry? At GTK Analytics, we know what makes millennials tick. Our highly-trained team is ready to assist you with all your insurance agency marketing needs. Contact us today to see how we can help your agency.

try out these suggestions to establish a social media presence

Social Media Tips for Insurance Agents

Try out these suggestions to leverage the power of social media.

Nowadays, having a beautifully designed website isn’t enough to establish a strong online presence.  One way that insurance agencies can boost their online results is by leveraging the power of social media.  Whether it be posting on Instagram, Facebook, or Twitter, using social medial platforms should be an important component of your insurance agency marketing strategy.  Interested in establishing a social media presence, but not sure where to start?  Then try out these social media tips for insurance agents.

  • Be Patient

As you begin your social media journey, it’s important that you stay patient.  While it might be disappointing to see that your post has only been liked 20 times, it’s unreasonable to expect massive success right off the bat.  Just make sure that you stick with it, being careful to post interesting and original content at a regular interval.  The more that you post, the more that your social media influence will grow; it just might take a little bit of time to get noticed.

  • Be Informative

Social media is all about distributing information in a quick, easily digestible format.  This is why it’s important to make sure that your posts have some sort of value to your audience.  Whether you want to offer industry advice, helpful tips, or even just agency insights, do your best to make sure that your social media posts are composed in a way that makes them easy to read and understand.  By distributing useful content, you can establish your agency as a trustworthy source of information.

  • Be Genuine

Finally, social media offers you the opportunity to give customers a look into the more personal, human side of your agency.  Take advantage of this opportunity by highlighting your agency’s efforts to give back to the community, introducing your staff, or just telling fun agency stories.  By giving your agency a more genuine tone, you can make it easer for customers to relate to you.  This in turn will improve your agency’s reputation and recognition.

These are some of the social media suggestions that insurance agents should try.  Does this seem like a lot of work?  Then turn to the experts at GTK Analytics for assistance.  Our team has the resources and know-how to help you with all your insurance agency marketing needs.  Whether you need help with social media marketing, SEO optimization, or website design, we have the right digital marketing solutions to meet your needs. Contact us to get started today.


avoid these insurance marketing missteps

Don’t Make These Insurance Agency Marketing Mistakes

Avoid these digital marketing strategies when you’re advertising for your insurance agency.

Nowadays, if you do not have a digital marketing strategy in place for your insurance agency, then business is bound to suffer.  Even if you do have an online marketing plan, it might not be successful.  Worried that you are taking missteps when it comes to your insurance agency marketing strategy?  These are some of the marketing mistakes you should avoid.

Mistake 1: Lack of Consistency

For your online marketing strategy to be effective, your efforts need to be consistent.  Not only does the information and material you distribute need to have a cohesive look and feel, but it also needs to be released at a consistent rate.  Infrequent bursts of dissimilar marketing materials are rarely successful.

Mistake 2: Outdated Website Design

Your agency’s website is the cornerstone of your online marketing plan.  However, if your website is slow, difficult to navigate, and visually unappealing, then it won’t win you any new customers.  An effective website loads quickly, is organized, and has a clean and cohesive look.  Additionally, your website needs to be readily accessible from all devices.  If your website is not optimized for mobile use, then there’s a good chance that a visitor will exit your site before even giving it a chance.

Mistake 3: Neglecting Written Content

The most successful insurance agency websites offer visitors useful tips, industry insights, and compelling articles.  Often times, this content is offered in the form of a company blog.  By offering these concise, interesting, and relevant posts, websites can keep people coming back to their page over and over again.  Additionally, by offering accurate and useful information, agencies can establish themselves as trusted industry sources.

These are some of the major mistakes you should avoid as you market your insurance agency.  Not sure how to update your website or don’t have the time to work on your agency’s blog?  Then turn to the experts at GTK Analytics.  Our professional team has the experience and resources to assist you with all your insurance agency marketing needs. Contact us to learn more today.

SEO myths

Common Misconceptions About SEO

Learn the truth about SEO.

While you’ve probably heard a lot about search engine optimization, or SEO, are you sure that you are getting the facts?  Don’t get hung up on the myths and inaccuracies surrounding proper SEO practices; here’s the truth behind some of the major misconceptions about SEO.

Myth 1: SEO Optimization is a One-Time Thing

Because SEO best practices and procedures are constantly evolving, proper SEO optimization is an ongoing process.  While some companies would like you to believe that optimizing your website is something that you only have to do once, a good SEO marketing company will explain that optimizing your website takes constant attention and updating.

Myth 2: You Should Pack Your Website with SEO Keywords

While it’s important to use SEO keywords in your web copy, packing your pages with keyword-filled nonsense won’t do anything to help your website trend.  In fact, because search engines have improved their ability to differentiate between well-written web copy and gibberish, it’s much better to create original and compelling content that uses keywords in a manner that actually makes sense to the reader.

Myth 3: SEO is All About Links

In the past, websites could improve their search engine rankings my including links and backlinks on every page.  However, this is no longer accurate.  Google’s algorithms take many other components into account when deciding which pages to feature as top results.  So, while links are still a good thing to incorporate, they are no longer the crowning jewel of SEO.

As SEO has evolved, it’s no secret that keeping a website properly optimized is a full-time job.  If you worry about your ability to properly optimize your website, or if you’re worried that you cannot keep up with the constant need for updates, then turn to the experts at GTK Analytics.  Our professionals have the experience to offer your business the search engine optimization services that it needs.  For assistance with SEO, website design, and all your other digital marketing needs, contact us today.

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