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How to Make the Most of Digital Marketing Over the Holidays

How to Make the Most of Digital Marketing Over the Holidays

‘Tis the season to have a jolly marketing campaign!

The holidays come around every year like clockwork, yet in the digital marketing world, it sometimes feels like it’s a surprise when it happens. When it comes to marketing your business, there are endless possibilities to delight and engage people during the most joyous time of year. Getting into the holiday spirit is the perfect marketing opportunity for any business, large or small. Here are some digital marketing tips to help your business thrive during the holidays.

Touch Base with Clients

Sending your current clients a holiday card or a small gift over the festive period is a great way to show appreciation for their loyalty. It can help to build your relationship with them further and can lead to improved referral rates.

Optimize for Mobile

There is a noticeable shift trend towards purchasing products and services with a handheld device. This is exactly why you need to ensure your website is optimized for mobile devices. More and more consumers are browsing online and purchasing online, so it pays to ensure your business looks the part. Make sure it’s easy for guests to your mobile site to compare prices, review products/services, complete purchases, and contact you.

Seasonal Social Media

Your social media posts in the run-up to the holidays can be a mix of general and festive-themed. Remember, the idea behind the holidays is not just about gift-giving and food, so don’t focus too much on selling your business. Instead, be genuine and tap into the more emotional, human side of the biggest holiday of the year.

Email Marketing

Customizing your email marketing is another simple and easy way to get into the holiday spirit. Change up your email design to a festive-themed template, feature website content or products centered around the holiday, and include some seasonal blog posts. You can also give your marketing a boost by producing quality call-to-actions, limited time offers, and headlines that will get your emails open and converted into sales.

Busy this festive season and need to hand off your digital marketing needs to professionals? Contact the experts at GTK Analytics. From website design to blog content to digital marketing, we can assist your business in maintaining an online presence that gets you seen. Contact us today to learn more!

creating a strong online marketing strategy

Avoid These 3 Major Mistakes When Marketing Your Insurance Agency Online

Don’t make these advertising missteps if you want your insurance agency to be successful.

Those working in the insurance industry know just how intense the competition between agencies can be.  This is why it’s so important to make sure that you are marketing your agency in an efficient and effective manner.  Unfortunately, there are many mistakes that people make when it comes to their insurance agency marketing strategy.  To establish a successful online marketing campaign for your agency, here are some of the major blunders you should avoid.

Mistake #1: Lack of Consistency

Successful online marketing strategies are consistent.  In this case, consistency refers to the frequency with which marketing materials are created as well as the look, feel, and actual message of the materials released.  For instance, if part your marketing strategy includes an email marketing campaign, then emails should be sent out to your target audience on a scheduled basis.  This will prevent you from bombarding your clients with incessant emails or meeting them radio silence for weeks at a time.  The emails that you send out should be written in the same engaging tone, be free of grammatical and spelling errors, and follow a standard formula.  Maintaining consistency will show that you are organized and reliable as well as help you build and strengthen your brand image.

Mistake #2: Outdated Appearance

When it comes to marketing your agency online, your website is the first impression that visitors will have of your company.  If your main pages look outdated and amateurish, then visitors will not hesitate to leave and find a more promising looking agency.  If you want your site to make a positive impact, then it’s important that it makes use of high-quality images, aesthetically pleasing design elements, and easy-to-read sections of text.  Having a modern and elegant site will convey your agency’s professionalism and competence to your potential customers.

Mistake #3: Absence of Value

Finally, your insurance agency’s website should provide value for every casual visitor.  This means that your website should offer insight into the insurance industry, valuable advice, or answers to frequently asked questions.  When your website is actually useful to visitors, they will continue to come back and will start to view your agency as a trustworthy and reliable source of information.  This also means that they will be more likely to turn to you when they do actually need your services.

These are three of the major mistakes that you should avoid when it comes to your insurance agency marketing strategy.  Want to step up your online marketing efforts but just not sure where to start?  Then turn to the experts at GTK Analytics.  From web design to SEO services to custom content creation, we are your one-stop-shop for all of your marketing needs.  Contact us to take your business to the next level today.

 

SEO tips for your website

3 Tips for Designing an SEO-Friendly Site

Try out these suggestions to make your website SEO ready.

Even if your website looks and functions beautifully, this doesn’t necessarily translate into increased web traffic.  Just because you have an attractive, user-friendly website doesn’t mean that people know it exists.  This is why implementing SEO strategies on your site is so important.  Good optimization practices will ensure that your website is ranking high on search engine result pages and reaching a broader audience.  But how can you use SEO practices to boost your site’s web traffic?  Here are three tips for designing an SEO-friendly site.

1) Optimize Your Images

Many website developers only take the time to optimize the text on their website.  However, they forget that their site’s images can also be optimized to increase their search engine rankings.  When choosing images for your site, make sure that you do not select images that are too large.  Images that are too big will make your site load slowly which will negatively impact your performance on result pages.  Additionally, when you place pictures on your page, make sure that the image is actually relevant to the text of the page.  The more relevant an image is, the better your site will rank.

2) Use Keywords in a Variety of Places

Many people know that they need to include SEO keywords in the actual copy of their site; however, they neglect other areas.  Keywords can be incorporated in image tags, title tags, H1 tags, website slogans, meta descriptions, URL’s, internal links, and in so many other major website elements.  Of course, by including a variety of keywords in these various elements of your website, you can help your site trend more effectively.

3) Integrate Social Media into Your Site Design

Search engines place a certain amount of value on social media.  So, by incorporating social media elements into your website’s design, you can improve your site’s rank.  Make sure that your site features links to all your company’s social media accounts, such as its Facebook, Twitter, Pinterest, and LinkedIn accounts.  This will increase your search engine ranking while also showing a more personal side of your company to customers.

These are three of the steps that you can take to utilize SEO practices on your company’s website.  Sound like a major hassle?  If you do not feel up to the task of implementing and maintaining continually evolving SEO practices, then trust a digital marketing company with experience and proven SEO results.  We at GTK Analytics are ready to jumpstart your company’s SEO and online marketing strategy.  Contact us to learn what we can do for your company today.

The Value of Outsourcing Marketing for Your Insurance Agency

The Value of Outsourcing Marketing for Your Insurance Agency

Why your insurance agency should consider handing off marketing to an agency.

In all truth, most insurance agents can land a sale easily once a prospect is in front of them. The whole issue is to get a consumer to listen. Sure, your agency can read up on marketing or take a course or two, but the fact is that marketing your agency takes a dedicated effort. Insurance agency marketing isn’t standard marketing, either. It takes time and effort to develop a marketing strategy that produces effective results. Take a look at a few reasons why outsourcing your marketing needs provides a lot of value to your agency.

Marketing agencies are good at what they do.

A marketing team can assist you in the same way that you assist clients every day. You may lack relevant experience to think of and execute specific marketing tasks. Although you can probably do it on your own, a marketing team have the expertise and knowledge to handle your needs efficiently. At the end of the day, the best results you get from marketing will be from experts who know what to do.

It’s cost-effective.

It’s a common myth that outsourcing marketing to an agency is too expensive for the smaller insurance agencies. The first issue with this concept is that it implies you don’t value your own time nearly enough. It may seem like you’re hiring people to do something that you could be doing, but actually, you are freeing up your time so that it can be better spent elsewhere.

They understand what it takes.

Digital marketing is ever-changing. This means that a strategy that was used last year may be completely irrelevant and ineffective today. It takes more than reading a blog post or taking a short class to understand the ins and outs of marketing. It involves diving deep into the industry and understanding how and which trends influence change. Marketing agencies have this knowledge in hand, meaning you don’t have to spend countless hours trying to understand and keep up with marketing demands.

At GTK Analytics, we can help your insurance agency reach new heights. Our experienced team is ready to assist you with all of your insurance agency web design and other online marketing needs. Contact us to get started today.

what makes and insurance website successful

Components of a Successful Insurance Website

Learn about the basics of creating and maintaining a successful insurance website.

Your website is often the first introduction that customers have to your insurance agency.  This is why it’s so important that your website is well-designed, easy to navigate, and actually useful for visitors.  The most successful sites are so appealing that they convert casual visitors into actual clients with just a few clicks.  But which elements are most important when it comes to effective insurance agency web design?  Here are some of the components of the most successful insurance sites.

Professional Design

First things first, successful insurance sites utilize clean design elements that are appealing without being overwhelming.  Not only should a site’s aesthetic capture the essence of your brand, but it should also be pleasing to the eye and consistent throughout the entirety of the site.  Websites that look cluttered or outdated will give visitors a poor impression of your agency and could result in them immediately clicking away from your site.

Easy Navigation

It’s also important that your site be easy for visitors to use.  This means that your site must load quickly and be accessible on both desktops and mobile devices.  Additionally, the information on the site should be organized logically and should be easy to get to.  If your agency’s site is difficult to use, then visitors will have no qualms leaving it in favor of a competitor’s more navigable website.

Value to the Visitor

Finally, your agency’s website must offer information and insights that are actually useful to its visitors.  This means that your agency’s services should be laid out logically and explained in clear, concise language.  Additionally, the best sites also include sections that offer visitors industry insights, advice, and other valuable information.  Not only will useful content attract more visitors to your site, but the continued creation of such content will establish your site as a trusted resource for consumers.  This will keep potential clients coming back time and time again.

These are some of the components that you need to consider when developing your insurance agency web design strategy.  Do you need assistance with creating and maintaining a successful site for your agency?  Then turn to the experts at GTK Analytics.  Our dedicated team is ready to assist you with all your needs.   From web design and development to digital marketing strategies, we have you covered.  Contact us to get started today.

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