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content marketing in your digital strategy

Embracing the Use of Content in Your Digital Marketing Strategy

Here’s why it’s time to incorporate content marketing as part of your digital marketing strategy.

As a business owner, it is your responsibility to ensure that your company is attracting new opportunities and reaching a target audience.  This is why it’s so important that your business has an effective digital marketing strategy in place.  If your marketing strategy does not include content marketing practices, then you are missing out on a huge opportunity to appeal to and draw business from a larger audience.  Here’s what content marketing can do for your company. 

What is content marketing?

According to the Content Marketing Institute, content marketing is “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.”

In other words, content marketing is the creation of content (written, video, and graphic) to draw attention to a business.  Rather than outright advertisements for your products and services, content marketing strategies use engaging and relevant content to drive web traffic towards your site.  From there, continued production of quality content keeps visitors coming back and makes them more likely to use your business’s services.

How do I use content marketing?

The most effective content marketing strategies follow three main rules.  First, content must be useful and engaging.  Your content must have a purpose and must actually offer information that a reader finds relevant to their own life.  Second, content creation must be consistent.  Consistency is important because it keeps visitors coming back to your site time and time again and it helps to establish you as an industry expert and trusted resource.  Finally, content must be original.  Simply regurgitating old content will bore your audience and may actually harm your site’s web rankings.  Many search engines will rank sites with duplicate content lower on their result pages, which will affect your business’s visibility and your ability to draw visitors in.

Why should I use content marketing?

In short, content marketing is good for your business’s bottom line.  Businesses that engage in a content marketing strategy experience increased sales, brand recognition, and web traffic.  Ultimately, using content marketing practices is a great, more direct way to appeal to and attract an interested consumer audience.

It’s no secret that engaging in an effective content marketing strategy can be time-consuming and confusing.  If you are not sure where to start, then get in touch with the experts at GTK Analytics.  Our experienced team is ready to assist you with all your business’s digital marketing needs.  Contact us to learn more about our unparalleled services today.

3 Reasons Your Insurance Agency Should Invest in Digital Marketing

3 Reasons Your Insurance Agency Should Invest in Digital Marketing

Why your insurance agency should invest in digital marketing.

More and more businesses are starting to realize the endless benefits that digital marketing can bring. Even so, there are many insurance agencies that seem reluctant to take the plunge and make the investment. Digital marketing is one area your business can really excel in and see almost immediate return-on-investment. Whether your agency is looking to attract millennials, empty-nesters, specialty service users, or increase brand awareness, there are many ways digital marketing can take your agency to the next level. We’ve picked out a few of the major reasons why you should invest in insurance agency marketing.

  • It’s a mobile world

There’s no doubt about it – smartphones have revolutionized the way we go about our daily lives. More and more consumers are searching for businesses and services online. That is why it’s more important to make sure your website is optimized for mobile devices, meaning that it looks good and operates effectively on smartphones, tablets, laptops, and computers.

  • Customers expect businesses to have a digital presence

Would you inquire about a business that had a website and social media sites or one that had neither? In today’s market, businesses are expected to have an online presence. If a prospect can’t find you or your website has a copyright from the early 2000’s, they are likely to move onto the next agency that has updated their blog and social media just last week. If you’re looking to resonate and connect with today’s customer, your online presence should be up to scratch.

  • Your business can be open 24/7/365

Consumers expect that they can go online, do research, make buying decisions, and purchase online 24 hours a day. With the right digital marketing plan and well-constructed website, your agency can be open 24/7, 365 days a year.

A digital marketing plan should consist of a modem, responsive, fast-loading website, social media sites, email marketing campaigns, optimization, and monthly blogging. At GTK Analytics, we can help.  Our experienced team is ready to assist you with all of your insurance agency web design and other online marketing needs. Contact us to get started today.

social media marketing for insurance agencies

The Importance of Social Media Marketing for Insurance Agents

Learn why social media marketing is the next step in developing your agency’s comprehensive digital marketing strategy.

As an insurance agent, you’ve likely heard that social media marketing strategies are necessary to take your agency’s growth to the next level.  However, if you are like many other insurance professionals, then you might not understand how establishing a social media presence will benefit your agency.  Read on to learn more about how incorporating social media into your insurance agency marketing strategy can help you increase your agency’s influence.

Social Media Help You Reach a Larger Audience

One of the reasons why it’s so important to establish a social media presence is that it will allow you to connect with a huge pool of potential clients.  With over 3 billion people using social media worldwide, it’s easy to see how influential social media platforms are among people of all ages, genders, ethnicities, and so on.  By developing a social media presence for your agency, you can tap into this major population of potential insurance clients.

It Allows You to Reveal a Different Side of Your Agency

Stop for a moment and consider how you engage with social media on a personal basis.  For most people, social media engagement includes scrolling through pictures, watching short videos, or skimming brief text posts.  In short, people do not invest a lot of energy when engaging with social media content.  Rather than the lengthy explanations or in-depth blog posts that you might feel comfortable posting on your agency’s website, social media requires punchy, attention-grabbing content.  While this seems intimidating, this actually provides a unique opportunity to advertise your agency in a completely new way.  By focusing on visual, human interest, and entertainment content on your agency’s social media accounts, you can generate a wider audience than your agency’s website ever could.  This, in turn, can help you generate leads, acquire more business opportunities, and accomplish widespread brand recognition.

These are some of the ways in which delving into social media can benefit your insurance agency marketing strategy.  Ready to take your digital marketing plan to the next level?  Then do not hesitate to get in contact with the experts at GTK Analytics.  Our dedicated team is ready to assist you with all your digital marketing, web development, and custom content creation needs today.

redesigning your insurance site

Why It’s Time to Redesign Your Insurance Website

Here’s why it’s time to revamp your agency’s website.

Competition within the insurance industry is fierce.  This is why it’s important that you do everything in your power to gain an advantage over your rival agencies.  However, even if you offer the best service and most comprehensive coverage options, you will lose your edge if your agency’s website is poorly designed or outdated.  This is why updating your website’s design is an important part of generating new leads and fostering brand recognition.  Still not convinced that it’s time to re-think your insurance agency web design?  Then consider these reasons why it’s time for a website overhaul.

  • Your Website Looks Outdated

In today’s day and age, the visual appeal of a website is just as important as the content included on every page.  If users enter your site and see cluttered, disorganized, or clashing graphics and design elements, then there’s a good chance that they will exit before even giving your site a chance.  This is why it’s important to revamp the look of your website, especially if your site is five years or older.  By introducing complimentary color schemes, modern graphics, and clean-cut design elements, you can increase the chances of users remaining on your agency’s site.  This, in turn, will improve your lead generation and garner more business for your agency.

  • Your Website is Difficult to Navigate

The digital age is all about ease and convenience.  If your agency’s website is inefficient and difficult to navigate, then visitors will quickly leave in favor of other insurance sites that offer them the ease and accessibility that they are accustomed to.  If your current website struggles with long load times, unclear navigational prompts, or vague content, then it’s definitely time for a complete revamp.

  • Your Website Isn’t Optimized for Mobile Use

Today, most people use their smartphones or other mobile devices to access the internet.  If your website is not configured to operate on mobile devices, then users will skip right past your site without a second thought.  If you do not want to miss out on this huge population of potential clients, then it’s important that your agency’s website is redesigned for both desktop and mobile use.

These are some of the reasons why you need to consider redesigning your insurance agency’s website.  Interested in jumpstarting your redesign project but not sure where to begin?  Then turn to the digital marketing and web development experts at GTK Analytics.  Our experienced team is ready to assist you with all of your insurance agency web design and other online marketing needs.  Contact us to get started today.

Tips to Craft a Landing Page Design That Converts

Tips to Craft a Landing Page Design That Converts

Need an effective landing page? Take a look at these strategies to help.

You do loads of excellent marketing: ads, promos, contests, and so on. You send all that hard-earned traffic to your homepage where people lose the information sent from your ad, get confused, and leave. You need a landing page. Landing pages are important for sales – they’re where you direct your visitors when you want them to do something, such as sign up for an email list or fill out a quote form. Each landing page needs a single message and purpose. With a few tricks of the trade, you can craft a landing page that converts.

  • Get to the point

In today’s society, people have short attention spans, so you need to factor that in when you’re considering landing page creation. Online audiences tend to avoid reading through an entire page of information. However, they will scan the screen until they find what they’re looking for. Remember that people came to the page for a reason, so make sure you address it clearly and succinctly. Keep it brief but with all necessary and relevant information.

  • Use contrasting colors

The main call-to-action should always be clear on the page so people can’t miss it. One of the easiest ways to do this is to make use of contrasting colors. Make sure your buttons are a contrasting color to your background and surrounding text so they are easier to see. The ‘Submit’ button should not be hard to find!

  • Make forms mobile-friendly

We all know how important a mobile-friendly website is these days since it’s been an important factor for a few years now. As more people use their mobile devices to access information, your pages and forms should be mobile-friendly, too. If people have trouble filling out a form on your landing page, you can bet they aren’t going to take the time to go back later.

These are just a few tips to help you build a successful landing page for your website.  Sound overwhelming?  Then trust the creation of your custom landing page to the experts at GTK Analytics.  From professional website design to original content creation, GTK Analytics is the one-stop shop for all your digital marketing needs. Contact us to get started today.

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