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SEO myths

Common Misconceptions About SEO

Learn the truth about SEO.

While you’ve probably heard a lot about search engine optimization, or SEO, are you sure that you are getting the facts?  Don’t get hung up on the myths and inaccuracies surrounding proper SEO practices; here’s the truth behind some of the major misconceptions about SEO.

Myth 1: SEO Optimization is a One-Time Thing

Because SEO best practices and procedures are constantly evolving, proper SEO optimization is an ongoing process.  While some companies would like you to believe that optimizing your website is something that you only have to do once, a good SEO marketing company will explain that optimizing your website takes constant attention and updating.

Myth 2: You Should Pack Your Website with SEO Keywords

While it’s important to use SEO keywords in your web copy, packing your pages with keyword-filled nonsense won’t do anything to help your website trend.  In fact, because search engines have improved their ability to differentiate between well-written web copy and gibberish, it’s much better to create original and compelling content that uses keywords in a manner that actually makes sense to the reader.

Myth 3: SEO is All About Links

In the past, websites could improve their search engine rankings my including links and backlinks on every page.  However, this is no longer accurate.  Google’s algorithms take many other components into account when deciding which pages to feature as top results.  So, while links are still a good thing to incorporate, they are no longer the crowning jewel of SEO.

As SEO has evolved, it’s no secret that keeping a website properly optimized is a full-time job.  If you worry about your ability to properly optimize your website, or if you’re worried that you cannot keep up with the constant need for updates, then turn to the experts at GTK Analytics.  Our professionals have the experience to offer your business the search engine optimization services that it needs.  For assistance with SEO, website design, and all your other digital marketing needs, contact us today.

increase your agency's business

How Your Insurance Agency Can Reach More Clients

Try out these suggestions to help you reach a larger client base.

If you run an insurance agency, then you’re probably looking for ways to increase your client base.  However, in the current competitive insurance market, it can be difficult to attract new customers.  Luckily, there are many insurance agency marketing strategies that you can employ.  Here are some ways that your insurance agency can attract new clients.

Create a Solid Website

One way to attract new clients is by having an easily navigable, aesthetically pleasing website for your business.  For your website to be successful, it should be easy to use, look professional, and clearly lay out the different services that your agency has to offer.  Additionally, your website should be optimized according to best SEO practices and optimized to work on mobile devices.  Having a solid website for your agency is the first step in creating a strong online presence.  Once your website is in place, you can branch out and seek other digital marketing strategies that will help you attract new customers.

Leverage Social Media

Social media is the new marketing frontier.  With millions of people regularly engaging with social media platforms (such as Facebook, Twitter, Youtube, and so on), this is a huge audience for you to appeal to.  This is why you should establish a social media presence for your agency.  By posting regularly and consistently putting out new content, you can increase your agency’s visibility and attract new business.

Engage Visitors

Finally, you can boost business by engaging your website visitors.  One of the best way to keep people coming back to your site is by creating an agency blog.  Creating fresh, interesting, and useful content has multiple benefits.  For starters, it can establish you as a trusted source for information and industry insights.  Additionally, publishing new content can help you boost your website’s SEO rankings and increase your agency’s visibility.

Try out some of these suggestions to help your agency attract new business.  interested in reaching new clients, but just not sure where you should start?  Then turn to the experts at GTK Analytics.  Our highly-trained team is ready to assist you with all your insurance agency marketing needs.  From creating a beautiful, custom-designed website to implementing a successful SEO strategy, we have the experience and resources to serve all your online marketing needs.  Contact us to see what we can do for your agency.

trendy digital marketing techniques

Watch Out for These Digital Marketing Trends in 2018

Expect to see these digital marketing trends this year.

As we settle into 2018, businesses should consider how to step up their digital marketing strategies this year.  One way that businesses can effectively leverage the power of the web is by staying up-to-date with the newest marketing trends.  Here are some of the trends you should adopt this year.

  • Live Video

While live video isn’t new, you should expect this trend to explode this year.  Not only is this platform popular with marketers, but consumers also love live video as well.  In fact, stats from Facebook show that live videos get three times more views that traditional blog posts.  If you want to get your business started with live video, you can use it to give followers a behind-the-scenes look at an event, show off displays and promote sales, introduce your followers to your employees, and advertise exclusive deals to those watching the video.

  • Mobile Everything

If you have procrastinated in optimizing your website for mobile use, then 2018 is the year to get it done.  This is because mobile device use is projected to outpace the use of laptops and desktop computers for web browsing and video streaming.  Make sure your business is ready for this change by optimizing your website to function properly on smart phones, tablets, and other mobile devices.

  • Content Marketing

While content marketing has always been an important digital marketing strategy, expect its influence to grow this year.  Whether your business relies on blog posts, video uploads, infographics, social medial updates, or so on, make sure you your content marketing game is strong in 2018.

These are some of the digital marketing trends that will explode in 2018.  Are you looking to create the most successful and effective digital marketing strategy for your business?  Then contact the experts at GTK Analytics.  Our experienced team is ready to assist you with all your digital marketing needs.

GTK’s Newly Designed Websites Hit the Web!

Our team works their magic on these new sites, designed to impress.

In today’s modern society, having a stunning website is not an option, it’s a must. A site that is neat, concise, and SEO-optimized ensures that the business reaches and impresses who it needs to. Clean and improved sites can do wonders for any business, so it’s important not to leave your website out of marketing strategies.

Here at GTK Analytics, we’ve just launched some stunning new websites for our amazing clients! Check out what our design team did to make them shine.

Parkwest General Contractors

Construction is all about function and aesthetics, and website design is no different. When we joined forces with Parkwest General Contractors, we knew that their site had to showcase their work through exceptional imagery. This is why their site opens to a full-page image. The use of large imagery is a refreshing change from text-heavy sites that require visitors to search the website for pictures of the business’s work. Scrolling down the page, there is a short and sweet ‘About’ and ‘Our Services’ section that gives a quick summary of who they are and what they do. With ‘Latest Projects,’ a blog, and contact information to boot, this site is concise, clean, and ready for clients.

Peakes Insurance

We know that when individuals and corporations look for insurance, they want the process to be as smooth as possible. Peakes Insurance opens to a stunning image with very little text, which makes a change from those insurance websites that bombard visitors with too much information. The sticky menu allows the visitor to scroll down the page, while the menu remains at the top. This helps visitors to navigate the site with ease.

The parallax scrolling background encourages guests to read valuable information about the company while enjoying the seamless transition. The full-width call-to-action enables the guest to quickly locate contact information so that they can call the agency right away! With client testimonials, carriers, blogs, and contact information, Peakes Insurance is a full and efficient site.

 

Global Business Insurance Agency

Global Business Insurance Agency works with high-quality clients, and we had to make sure we conveyed that through a professional site. With a full-screen image on the home page, guests instantly feel as if they have come to a professional agency. The navigation is user-friendly – perfect for anyone looking to navigate the ins and outs of insurance!

Their partners’ logos scroll along the screen, helping clients to identify well-known insurance carriers. This invokes a feeling of trust and familiarity. We’re confident that Global Business Insurance Agency will reap the benefits of their modernized insurance agency site.

 

Our dedicated web design team is here to help you get set up with a new, improved, and unique website. In addition, we provide top-tier digital marketing services so that your business has the best chance of online success. Call GTK Analytics in to get started!

Utilizing Voice Search Marketing, voice search marketing

Utilizing Voice Search Marketing

Learn how your company can utilize voice search marketing to its advantage.

With the rise of Apple’s Siri and Amazon’s Echo, voice control technologies are quickly becoming the newest trend in tech.  As a result, voice search marketing is the newest frontier for companies to break into.  If your business is interested in tapping into this new form of marketing, here are some tips to get you started.

Appealing to Local Search

When potential customers use voice search to find businesses in their area, they often add the voice command “near me.”  Unfortunately, it’s unlikely that your business’s website utilizes that exact phrase.  Even if your business serves the particular area that an individual customer is in, you might not pop up on the list of nearby companies.  To appeal to local search, you need to list your business in directories such as Google My Business, Apple Maps Connect, and Bing Places for Business.  By doing so, you will be accommodating the voice search algorithms that will show your business when a potential customer uses voice commands.

Be Active on Social Media

With the explosion of social media platforms such as Facebook, Twitter, and Yelp, it’s important that businesses cultivate a social media presence if they want to gain visibility and succeed.  In fact, by being active on social media, you are gaining search engine trust and priority.  This means that the algorithms used by Google and Apple will work in your favor.  By updating your various social media accounts on a regular basis, your business is far more likely to show up in a voice search.

Optimize Your Site for Mobile Use

Finally, most voice searches are performed using smartphones.  That’s why it’s important that your business’s website be optimized to perform well on mobile devices.  While you might get your business to pop up on a voice search, if your website is troublesome to navigate with a smartphone, then you will be quickly overlooked by a potential customer.  That’s why its extremely important that you have a mobile version of your business’s website that functions efficiently on smartphone, and other mobile platforms.

Try out these tips to help your business take advantage of the voice search marketing trend.  Remember, another way to maximize your business’s website is by utilizing eye-catching custom web designs, following best SEO practices, and offering original digital content.  For assistance with these digital marketing needs and more, contact the team at GTK Analytics.  Our experts are always ready to offer the digital marketing solutions your business needs.

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