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elements of a successful site

What Every Successful Insurance Website Has

Here are some of the elements that make an insurance website successful.

Your insurance agency’s website is the first impression that potential clients will have of your company.  This is why it’s so important that your site conveys your professionalism and your level of expertise.  The most successful sites convert casual visitors into full-fledged clients of the agency.  But which insurance web design elements make a site most appealing?  Here are some of the components that the most successful insurance websites have.

Professional Design

A good website will feature elegant design elements that are consistent across all the pages of the site.  Additionally, your site should be well-organized and easy to navigate.  A first-time visitor should find your main page aesthetically pleasing and should not have any trouble finding the information they are looking for.  Your agency’s product offerings should also be laid out clearly so potential clients can easily see the services that you provide.

Mobile Optimization

Your agency’s website should be designed to work on laptops and desktop computers as well as on mobile devices.  As most web traffic comes from mobile devices, such as smartphones and tablets, failing to optimize your site means that you are missing out on a huge population of potential clients.  Keep in mind that mobile optimization does not simply mean shrinking your site to fit on a smaller screen.  A properly optimized site needs to be completely redesigned to allow for easy, touch-screen navigation.

Original Content

Original content isn’t just important from an SEO standpoint.  When your website offers new and customized content, you can ensure that the information on your site is specific to your company.  Additionally, when you control the content that your site publishes, you can ensure that it is engaging, well-written, and actually useful to your readers.  Offering advice or industry insight is a great way to establish yourself as a trustworthy source of information.  Offering valuable content is a great way to keep visitors returning to your site and will also make them more likely to trust your agency when they are looking for insurance assistance.

These are some of the essential elements that every successful insurance website should include.  Do you have additional questions regarding your insurance web design or other online marketing needs?  If so, then please do not hesitate to reach out to us at GTK Analytics.  Contact us today to find out everything that we can do for your agency.

 

creating a strong online marketing strategy

Avoid These 3 Major Mistakes When Marketing Your Insurance Agency Online

Don’t make these advertising missteps if you want your insurance agency to be successful.

Those working in the insurance industry know just how intense the competition between agencies can be.  This is why it’s so important to make sure that you are marketing your agency in an efficient and effective manner.  Unfortunately, there are many mistakes that people make when it comes to their insurance agency marketing strategy.  To establish a successful online marketing campaign for your agency, here are some of the major blunders you should avoid.

Mistake #1: Lack of Consistency

Successful online marketing strategies are consistent.  In this case, consistency refers to the frequency with which marketing materials are created as well as the look, feel, and actual message of the materials released.  For instance, if part your marketing strategy includes an email marketing campaign, then emails should be sent out to your target audience on a scheduled basis.  This will prevent you from bombarding your clients with incessant emails or meeting them radio silence for weeks at a time.  The emails that you send out should be written in the same engaging tone, be free of grammatical and spelling errors, and follow a standard formula.  Maintaining consistency will show that you are organized and reliable as well as help you build and strengthen your brand image.

Mistake #2: Outdated Appearance

When it comes to marketing your agency online, your website is the first impression that visitors will have of your company.  If your main pages look outdated and amateurish, then visitors will not hesitate to leave and find a more promising looking agency.  If you want your site to make a positive impact, then it’s important that it makes use of high-quality images, aesthetically pleasing design elements, and easy-to-read sections of text.  Having a modern and elegant site will convey your agency’s professionalism and competence to your potential customers.

Mistake #3: Absence of Value

Finally, your insurance agency’s website should provide value for every casual visitor.  This means that your website should offer insight into the insurance industry, valuable advice, or answers to frequently asked questions.  When your website is actually useful to visitors, they will continue to come back and will start to view your agency as a trustworthy and reliable source of information.  This also means that they will be more likely to turn to you when they do actually need your services.

These are three of the major mistakes that you should avoid when it comes to your insurance agency marketing strategy.  Want to step up your online marketing efforts but just not sure where to start?  Then turn to the experts at GTK Analytics.  From web design to SEO services to custom content creation, we are your one-stop-shop for all of your marketing needs.  Contact us to take your business to the next level today.

 

The Value of Outsourcing Marketing for Your Insurance Agency

The Value of Outsourcing Marketing for Your Insurance Agency

Why your insurance agency should consider handing off marketing to an agency.

In all truth, most insurance agents can land a sale easily once a prospect is in front of them. The whole issue is to get a consumer to listen. Sure, your agency can read up on marketing or take a course or two, but the fact is that marketing your agency takes a dedicated effort. Insurance agency marketing isn’t standard marketing, either. It takes time and effort to develop a marketing strategy that produces effective results. Take a look at a few reasons why outsourcing your marketing needs provides a lot of value to your agency.

Marketing agencies are good at what they do.

A marketing team can assist you in the same way that you assist clients every day. You may lack relevant experience to think of and execute specific marketing tasks. Although you can probably do it on your own, a marketing team have the expertise and knowledge to handle your needs efficiently. At the end of the day, the best results you get from marketing will be from experts who know what to do.

It’s cost-effective.

It’s a common myth that outsourcing marketing to an agency is too expensive for the smaller insurance agencies. The first issue with this concept is that it implies you don’t value your own time nearly enough. It may seem like you’re hiring people to do something that you could be doing, but actually, you are freeing up your time so that it can be better spent elsewhere.

They understand what it takes.

Digital marketing is ever-changing. This means that a strategy that was used last year may be completely irrelevant and ineffective today. It takes more than reading a blog post or taking a short class to understand the ins and outs of marketing. It involves diving deep into the industry and understanding how and which trends influence change. Marketing agencies have this knowledge in hand, meaning you don’t have to spend countless hours trying to understand and keep up with marketing demands.

At GTK Analytics, we can help your insurance agency reach new heights. Our experienced team is ready to assist you with all of your insurance agency web design and other online marketing needs. Contact us to get started today.

The Importance of Owning Your Own Agency Website

The Importance of Owning Your Own Agency Website

Why your insurance agency should invest in a website.

Does your insurance agency have a website? It’s a question that shouldn’t even need to be asked in 2018, yet many agencies go without their own website. Unfortunately, if we include independent insurance agencies with small businesses, roughly one-third of them don’t even have a functioning website of their own. This can be a real problem for sales, reputation, and everything else in between. In today’s competitive digital age, having a great insurance agency website is non-negotiable. If you’re still on the fence, let us explain why it’s so important to own your agency website.

A website helps you to stand out.

When was the last time you heard someone use the Yellow Pages? Although this book might still get delivered, chances are it isn’t being used regularly. This is because people can find businesses they need through online searches. For insurance agencies, having information readily accessible means that consumers are more likely to get in touch. Many people shopping for insurance choose to forgo the phone call and look online for information they need. There’s a slight chance they might call you if they can’t find your website, but it’s likely they’ll move onto the next insurer instead.

You need to look credible in the industry.

Consumers are going to spend a lot of time researching and asking questions before they decide to make a purchase, especially when it comes to something as important as insurance. No one wants to work with an agency that handles claims poorly or that doesn’t follow through on their promises. A great website gives your agency legitimacy. If you look professional and credible, consumers are going to take your business more seriously. When was the last time you personally worked with a company that didn’t have their own website?

Digital presence is important.

Through a website, your digital presence grows. A well-designed site is the start of marketing, building brand awareness, learning about your target market, and much more.

It’s time for your insurance agency to receive a website that boosts your business. Let the experts at GTK Analytics help. Our dedicated team is ready to assist you with all your needs! From web design and development to digital marketing strategies, we have you covered. Contact us to get started today.

what makes and insurance website successful

Components of a Successful Insurance Website

Learn about the basics of creating and maintaining a successful insurance website.

Your website is often the first introduction that customers have to your insurance agency.  This is why it’s so important that your website is well-designed, easy to navigate, and actually useful for visitors.  The most successful sites are so appealing that they convert casual visitors into actual clients with just a few clicks.  But which elements are most important when it comes to effective insurance agency web design?  Here are some of the components of the most successful insurance sites.

Professional Design

First things first, successful insurance sites utilize clean design elements that are appealing without being overwhelming.  Not only should a site’s aesthetic capture the essence of your brand, but it should also be pleasing to the eye and consistent throughout the entirety of the site.  Websites that look cluttered or outdated will give visitors a poor impression of your agency and could result in them immediately clicking away from your site.

Easy Navigation

It’s also important that your site be easy for visitors to use.  This means that your site must load quickly and be accessible on both desktops and mobile devices.  Additionally, the information on the site should be organized logically and should be easy to get to.  If your agency’s site is difficult to use, then visitors will have no qualms leaving it in favor of a competitor’s more navigable website.

Value to the Visitor

Finally, your agency’s website must offer information and insights that are actually useful to its visitors.  This means that your agency’s services should be laid out logically and explained in clear, concise language.  Additionally, the best sites also include sections that offer visitors industry insights, advice, and other valuable information.  Not only will useful content attract more visitors to your site, but the continued creation of such content will establish your site as a trusted resource for consumers.  This will keep potential clients coming back time and time again.

These are some of the components that you need to consider when developing your insurance agency web design strategy.  Do you need assistance with creating and maintaining a successful site for your agency?  Then turn to the experts at GTK Analytics.  Our dedicated team is ready to assist you with all your needs.   From web design and development to digital marketing strategies, we have you covered.  Contact us to get started today.

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