creating a strong brand image

Opportunities for Promoting Your Insurance Agency Brand

Here are some of the events or accomplishments that you can use to promote your brand.

If you run an insurance agency, then you know how important it is to create a strong brand image.  However, simply making a name for yourself isn’t enough; you need to continue to promote your brand in order to achieve visibility and recognition.  But how can you promote your brand?  While having a solid insurance agency marketing strategy is a fantastic place to start, there are several opportunities that you should take advantage of to get your brand out there.  Here are some of the opportunities you should take advantage of while promoting your insurance agency brand.

Major Agency Changes

Anytime there is a major change in your agency you should take advantage of this news to promote your agency’s brand.  Sharing this company news is a great chance to keep current customers informed and attract the attention of potential clients.  For instance, examples of major company changes include:

  • Company anniversary
  • Company merger
  • Company move
  • Company name change
  • New website launch

Community/Charity Work

Another great way to promote your agency is by posting about recent community efforts or charity work that your agency has been involved in.  For instance, you could talk about a recent donation your agency made, a recent volunteer event that your agency sponsored, and so on.  By highlighting the good work that your agency does outside of the insurance industry, you will create an authentic company image.  Potential customers will choose to support your agency because, in doing so, they feel like they are doing something good for the wider community.

New Offerings

Your agency should also post about any new offerings that customers can enjoy.  For instance, you should post about new online services that you offer, new carriers, new programs, and so on.  Additionally, you should also promote your business as it takes steps to expand it service locations.  For instance, if you are now offering coverages in a new state, then you should definitely get this news out there.  This will let existing customers know about the new things they have access to, while simultaneously showing potential customers everything they could have if they choose your agency.

These are some of the opportunities you should take to promote your agency’s brand.  Remember, another important part of promoting and marketing your agency is having the right digital insurance agency marketing plan in place.  For assistance with all your agency’s online needs, contact the experts at GTK Analytics.  Our dedicated team has the experience and resources to help your agency expand.

How ppc can help your insurance agency marketing strategy

Using PPC to Grow Your Insurance Agency

How you can use PPC to help your insurance agency succeed.

If you work in the insurance industry, then you know that competition is fierce.  With dozens of other local insurance companies popping up with every web search, what can you do to make your agency stand out?  Well, having a smart insurance agency marketing strategy that utilizes PPC is one way you beat your competition.  But what is PPC and how can it help your agency grow?  Here’s what you need to know about using PPC as part of your agency’s digital marketing plan.

What is PPC?

PPC stands for “pay-per-click” and it refers to a method of generating web traffic through the use of online ads.  The ads that you create are based on a relevant keyword.  When someone searches said keyword, then the search engine will feature your ads as one of the top results, making users them more likely to visit your site.  The process of securing relevant keywords is complicated.  In simplified terms, PPC is essentially a keyword auction; businesses bid on various keywords and the search engine will reward the highest bidder with the top spot on the results page.

Why PPC is Worth It for Your Agency

It’s important to understand that when people use a search engine, they very rarely venture past the first results page.  If your agency isn’t popping up as one of the top search results, then you might as well not even exist.  By leveraging the power of PPC ads, you can generate traffic to your website and ensure that your agency is actually visible.  Additionally, because PPC ads are based on an industry specific keyword, you can be sure that your ads are reaching the audience you are targeting.  While integrating PPC into your agency’s online marketing strategy will require monetary investment, the returns far outweigh the initial investment.  Google estimates that advertisers see a $2 return for every $1 they spend on keywords.  What’s even better is that this projected 100% return on investment is a conservative estimate, meaning that there’s a good chance that your returns will be even higher.

These are some of the reasons why your agency should incorporate PPC into its insurance agency marketing strategy.  Interested in making this change, but just not sure where you should start?  Then turn to the digital marketing experts at GTK Analytics.  Our dedicated team has the experience and resources to create a successful marketing strategy for your agency.  Contact us for more information today.

Is Your Insurance Agency Marketing to Millennials?

Is Your Insurance Agency Marketing to Millennials?

Is your insurance agency Millennial-ready?

The Millennial generation now includes many consuming adults in their 20s and 30s. Not only are they the first digital generation but they have different values and shop differently to previous generations. As a result, businesses who want to appeal to this savvy group need to step up their game. If you want your insurance agency to appeal to the clients of the present and future, then it’s time to review your insurance agency marketing strategies.

Millennial purchasing power is significant already, and it won’t be long before they are the dominant force across the nation. They’re not purchasing like their parents – they are more technical and analytical. So, how can an insurance agency appeal to this generation? Here’s what you should know.

  • They want to engage with brands on social networks.

Millennials are a generation glued to their phones, always knowing the latest social media trends and happenings. So, make the most of this! If your insurance agency isn’t active on social platforms, get set up with a professional-looking profile. Post to social media, but do it in a way that interests your clients. If you’re posting so much that no one is liking, commenting, or sharing the posts, then you need to change up your content.

  • They are using multiple tech devices.

In this day and age, one person can own various devices – tablets, smartphones, desktop computers, laptops – the list goes on! Before you add any more pages to your website, remember to make your site mobile-friendly.

  • They are brand loyal.

Quite simply, the sooner you build a relationship and deep connection with millennials, the better. They will continue to purchase from you because they know your brand, (hopefully) don’t have any complaints, and are often loyal to one company that they think stands above the rest.

Are you ready to reach new heights with experts in the digital marketing industry? At GTK Analytics, we know what makes millennials tick. Our highly-trained team is ready to assist you with all your insurance agency marketing needs. Contact us today to see how we can help your agency.

try out these suggestions to establish a social media presence

Social Media Tips for Insurance Agents

Try out these suggestions to leverage the power of social media.

Nowadays, having a beautifully designed website isn’t enough to establish a strong online presence.  One way that insurance agencies can boost their online results is by leveraging the power of social media.  Whether it be posting on Instagram, Facebook, or Twitter, using social medial platforms should be an important component of your insurance agency marketing strategy.  Interested in establishing a social media presence, but not sure where to start?  Then try out these social media tips for insurance agents.

  • Be Patient

As you begin your social media journey, it’s important that you stay patient.  While it might be disappointing to see that your post has only been liked 20 times, it’s unreasonable to expect massive success right off the bat.  Just make sure that you stick with it, being careful to post interesting and original content at a regular interval.  The more that you post, the more that your social media influence will grow; it just might take a little bit of time to get noticed.

  • Be Informative

Social media is all about distributing information in a quick, easily digestible format.  This is why it’s important to make sure that your posts have some sort of value to your audience.  Whether you want to offer industry advice, helpful tips, or even just agency insights, do your best to make sure that your social media posts are composed in a way that makes them easy to read and understand.  By distributing useful content, you can establish your agency as a trustworthy source of information.

  • Be Genuine

Finally, social media offers you the opportunity to give customers a look into the more personal, human side of your agency.  Take advantage of this opportunity by highlighting your agency’s efforts to give back to the community, introducing your staff, or just telling fun agency stories.  By giving your agency a more genuine tone, you can make it easer for customers to relate to you.  This in turn will improve your agency’s reputation and recognition.

These are some of the social media suggestions that insurance agents should try.  Does this seem like a lot of work?  Then turn to the experts at GTK Analytics for assistance.  Our team has the resources and know-how to help you with all your insurance agency marketing needs.  Whether you need help with social media marketing, SEO optimization, or website design, we have the right digital marketing solutions to meet your needs. Contact us to get started today.


avoid these insurance marketing missteps

Don’t Make These Insurance Agency Marketing Mistakes

Avoid these digital marketing strategies when you’re advertising for your insurance agency.

Nowadays, if you do not have a digital marketing strategy in place for your insurance agency, then business is bound to suffer.  Even if you do have an online marketing plan, it might not be successful.  Worried that you are taking missteps when it comes to your insurance agency marketing strategy?  These are some of the marketing mistakes you should avoid.

Mistake 1: Lack of Consistency

For your online marketing strategy to be effective, your efforts need to be consistent.  Not only does the information and material you distribute need to have a cohesive look and feel, but it also needs to be released at a consistent rate.  Infrequent bursts of dissimilar marketing materials are rarely successful.

Mistake 2: Outdated Website Design

Your agency’s website is the cornerstone of your online marketing plan.  However, if your website is slow, difficult to navigate, and visually unappealing, then it won’t win you any new customers.  An effective website loads quickly, is organized, and has a clean and cohesive look.  Additionally, your website needs to be readily accessible from all devices.  If your website is not optimized for mobile use, then there’s a good chance that a visitor will exit your site before even giving it a chance.

Mistake 3: Neglecting Written Content

The most successful insurance agency websites offer visitors useful tips, industry insights, and compelling articles.  Often times, this content is offered in the form of a company blog.  By offering these concise, interesting, and relevant posts, websites can keep people coming back to their page over and over again.  Additionally, by offering accurate and useful information, agencies can establish themselves as trusted industry sources.

These are some of the major mistakes you should avoid as you market your insurance agency.  Not sure how to update your website or don’t have the time to work on your agency’s blog?  Then turn to the experts at GTK Analytics.  Our professional team has the experience and resources to assist you with all your insurance agency marketing needs. Contact us to learn more today.

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