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The Value of Outsourcing Marketing for Your Insurance Agency

The Value of Outsourcing Marketing for Your Insurance Agency

Why your insurance agency should consider handing off marketing to an agency.

In all truth, most insurance agents can land a sale easily once a prospect is in front of them. The whole issue is to get a consumer to listen. Sure, your agency can read up on marketing or take a course or two, but the fact is that marketing your agency takes a dedicated effort. Insurance agency marketing isn’t standard marketing, either. It takes time and effort to develop a marketing strategy that produces effective results. Take a look at a few reasons why outsourcing your marketing needs provides a lot of value to your agency.

Marketing agencies are good at what they do.

A marketing team can assist you in the same way that you assist clients every day. You may lack relevant experience to think of and execute specific marketing tasks. Although you can probably do it on your own, a marketing team have the expertise and knowledge to handle your needs efficiently. At the end of the day, the best results you get from marketing will be from experts who know what to do.

It’s cost-effective.

It’s a common myth that outsourcing marketing to an agency is too expensive for the smaller insurance agencies. The first issue with this concept is that it implies you don’t value your own time nearly enough. It may seem like you’re hiring people to do something that you could be doing, but actually, you are freeing up your time so that it can be better spent elsewhere.

They understand what it takes.

Digital marketing is ever-changing. This means that a strategy that was used last year may be completely irrelevant and ineffective today. It takes more than reading a blog post or taking a short class to understand the ins and outs of marketing. It involves diving deep into the industry and understanding how and which trends influence change. Marketing agencies have this knowledge in hand, meaning you don’t have to spend countless hours trying to understand and keep up with marketing demands.

At GTK Analytics, we can help your insurance agency reach new heights. Our experienced team is ready to assist you with all of your insurance agency web design and other online marketing needs. Contact us to get started today.

The Importance of Owning Your Own Agency Website

The Importance of Owning Your Own Agency Website

Why your insurance agency should invest in a website.

Does your insurance agency have a website? It’s a question that shouldn’t even need to be asked in 2018, yet many agencies go without their own website. Unfortunately, if we include independent insurance agencies with small businesses, roughly one-third of them don’t even have a functioning website of their own. This can be a real problem for sales, reputation, and everything else in between. In today’s competitive digital age, having a great insurance agency website is non-negotiable. If you’re still on the fence, let us explain why it’s so important to own your agency website.

A website helps you to stand out.

When was the last time you heard someone use the Yellow Pages? Although this book might still get delivered, chances are it isn’t being used regularly. This is because people can find businesses they need through online searches. For insurance agencies, having information readily accessible means that consumers are more likely to get in touch. Many people shopping for insurance choose to forgo the phone call and look online for information they need. There’s a slight chance they might call you if they can’t find your website, but it’s likely they’ll move onto the next insurer instead.

You need to look credible in the industry.

Consumers are going to spend a lot of time researching and asking questions before they decide to make a purchase, especially when it comes to something as important as insurance. No one wants to work with an agency that handles claims poorly or that doesn’t follow through on their promises. A great website gives your agency legitimacy. If you look professional and credible, consumers are going to take your business more seriously. When was the last time you personally worked with a company that didn’t have their own website?

Digital presence is important.

Through a website, your digital presence grows. A well-designed site is the start of marketing, building brand awareness, learning about your target market, and much more.

It’s time for your insurance agency to receive a website that boosts your business. Let the experts at GTK Analytics help. Our dedicated team is ready to assist you with all your needs! From web design and development to digital marketing strategies, we have you covered. Contact us to get started today.

what makes and insurance website successful

Components of a Successful Insurance Website

Learn about the basics of creating and maintaining a successful insurance website.

Your website is often the first introduction that customers have to your insurance agency.  This is why it’s so important that your website is well-designed, easy to navigate, and actually useful for visitors.  The most successful sites are so appealing that they convert casual visitors into actual clients with just a few clicks.  But which elements are most important when it comes to effective insurance agency web design?  Here are some of the components of the most successful insurance sites.

Professional Design

First things first, successful insurance sites utilize clean design elements that are appealing without being overwhelming.  Not only should a site’s aesthetic capture the essence of your brand, but it should also be pleasing to the eye and consistent throughout the entirety of the site.  Websites that look cluttered or outdated will give visitors a poor impression of your agency and could result in them immediately clicking away from your site.

Easy Navigation

It’s also important that your site be easy for visitors to use.  This means that your site must load quickly and be accessible on both desktops and mobile devices.  Additionally, the information on the site should be organized logically and should be easy to get to.  If your agency’s site is difficult to use, then visitors will have no qualms leaving it in favor of a competitor’s more navigable website.

Value to the Visitor

Finally, your agency’s website must offer information and insights that are actually useful to its visitors.  This means that your agency’s services should be laid out logically and explained in clear, concise language.  Additionally, the best sites also include sections that offer visitors industry insights, advice, and other valuable information.  Not only will useful content attract more visitors to your site, but the continued creation of such content will establish your site as a trusted resource for consumers.  This will keep potential clients coming back time and time again.

These are some of the components that you need to consider when developing your insurance agency web design strategy.  Do you need assistance with creating and maintaining a successful site for your agency?  Then turn to the experts at GTK Analytics.  Our dedicated team is ready to assist you with all your needs.   From web design and development to digital marketing strategies, we have you covered.  Contact us to get started today.

3 Reasons Your Insurance Agency Should Invest in Digital Marketing

3 Reasons Your Insurance Agency Should Invest in Digital Marketing

Why your insurance agency should invest in digital marketing.

More and more businesses are starting to realize the endless benefits that digital marketing can bring. Even so, there are many insurance agencies that seem reluctant to take the plunge and make the investment. Digital marketing is one area your business can really excel in and see almost immediate return-on-investment. Whether your agency is looking to attract millennials, empty-nesters, specialty service users, or increase brand awareness, there are many ways digital marketing can take your agency to the next level. We’ve picked out a few of the major reasons why you should invest in insurance agency marketing.

  • It’s a mobile world

There’s no doubt about it – smartphones have revolutionized the way we go about our daily lives. More and more consumers are searching for businesses and services online. That is why it’s more important to make sure your website is optimized for mobile devices, meaning that it looks good and operates effectively on smartphones, tablets, laptops, and computers.

  • Customers expect businesses to have a digital presence

Would you inquire about a business that had a website and social media sites or one that had neither? In today’s market, businesses are expected to have an online presence. If a prospect can’t find you or your website has a copyright from the early 2000’s, they are likely to move onto the next agency that has updated their blog and social media just last week. If you’re looking to resonate and connect with today’s customer, your online presence should be up to scratch.

  • Your business can be open 24/7/365

Consumers expect that they can go online, do research, make buying decisions, and purchase online 24 hours a day. With the right digital marketing plan and well-constructed website, your agency can be open 24/7, 365 days a year.

A digital marketing plan should consist of a modem, responsive, fast-loading website, social media sites, email marketing campaigns, optimization, and monthly blogging. At GTK Analytics, we can help.  Our experienced team is ready to assist you with all of your insurance agency web design and other online marketing needs. Contact us to get started today.

Recent Website Launches

Latest Insurance Agency Website Launches at GTK Analytics

Take a look at our recent insurance agency website launches! 

We haven’t blogged about our recently launched websites since April. Quite simply, there has been so much happening at GTK Analytics! We’ve been working alongside some great names in the insurance industry, designing some stunning websites and getting their online presence up to scratch. It’s been a busy few months, and we’ve got some exciting, new insurance website launches to share with you.

 

Premier Risk, LLC.

Premier Risk, LLC. are all about family-owned operations that develop trusting relationships with clients. We knew we had to showcase their professionalism, knowledge, and high-quality service through their website. The website incorporates a blog as well as a page to pay premiums or file a claim. Due to their clients varying across all generations, there were accessibility standards we knew we needed to meet. In addition to rigorously testing the mobile-responsive site design to keeping the text minimal and clear, this clean site clearly shows Premier Risk’s qualities.

 

Kneller Insurance Agency

Opening to large imagery and a breakdown of their services, there’s no doubt about what Kneller Insurance Agency do. The sticky menu stays static at the top of the page, meaning that website visitors can seamlessly navigate the site and find the information they’re looking for. As you scroll down the page, testimonials and recent blog posts feature. These features help to support brand awareness as well as showing that they are a resource in the industry. The footer is complete with office information, such as the address, telephone and fax numbers, and hours. These details help guests to contact the relevant office, making potential sales easy.

 

Reardon Agency Insurance

Beginning with the big, bold propositions underneath the homepage slider, down to the delicate statements and buttons, Reardon Agency Insurance is an example of an insurance agency website who has completely honed in on who they are as a brand – no questions asked. Everything from the brand’s colors to content is consistent throughout the website, instilling confidence in the website visitor. As you scroll down, there is information on their specialties – master condo insurance. Followed by testimonials and contact information, there is a seamless transition in how and why guests should contact them.

 

Our web development team works around the clock to ensure our clients launch their websites on time. The insurance industry has been an area we have continued to specialize in this year. We understand the insurance industry and what agents need in regards to websites and marketing. As well as our significant website launches, we have continued to provide marketing support to current and new customers. What’s more, our comprehensive SEO strategies have proven valuable to our clients, continuing to increase their leads and profits.

Our team of experts is here to help with your insurance agency web design needs. In addition, we provide top-tier insurance agency marketing services so that your business has the best chance of online success. Call GTK Analytics in to get started at (818) 338-6700.

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