Is Your Insurance Agency Marketing to Millennials?

Is Your Insurance Agency Marketing to Millennials?

Is your insurance agency Millennial-ready?

The Millennial generation now includes many consuming adults in their 20s and 30s. Not only are they the first digital generation but they have different values and shop differently to previous generations. As a result, businesses who want to appeal to this savvy group need to step up their game. If you want your insurance agency to appeal to the clients of the present and future, then it’s time to review your insurance agency marketing strategies.

Millennial purchasing power is significant already, and it won’t be long before they are the dominant force across the nation. They’re not purchasing like their parents – they are more technical and analytical. So, how can an insurance agency appeal to this generation? Here’s what you should know.

  • They want to engage with brands on social networks.

Millennials are a generation glued to their phones, always knowing the latest social media trends and happenings. So, make the most of this! If your insurance agency isn’t active on social platforms, get set up with a professional-looking profile. Post to social media, but do it in a way that interests your clients. If you’re posting so much that no one is liking, commenting, or sharing the posts, then you need to change up your content.

  • They are using multiple tech devices.

In this day and age, one person can own various devices – tablets, smartphones, desktop computers, laptops – the list goes on! Before you add any more pages to your website, remember to make your site mobile-friendly.

  • They are brand loyal.

Quite simply, the sooner you build a relationship and deep connection with millennials, the better. They will continue to purchase from you because they know your brand, (hopefully) don’t have any complaints, and are often loyal to one company that they think stands above the rest.

Are you ready to reach new heights with experts in the digital marketing industry? At GTK Analytics, we know what makes millennials tick. Our highly-trained team is ready to assist you with all your insurance agency marketing needs. Contact us today to see how we can help your agency.

try out these suggestions to establish a social media presence

Social Media Tips for Insurance Agents

Try out these suggestions to leverage the power of social media.

Nowadays, having a beautifully designed website isn’t enough to establish a strong online presence.  One way that insurance agencies can boost their online results is by leveraging the power of social media.  Whether it be posting on Instagram, Facebook, or Twitter, using social medial platforms should be an important component of your insurance agency marketing strategy.  Interested in establishing a social media presence, but not sure where to start?  Then try out these social media tips for insurance agents.

  • Be Patient

As you begin your social media journey, it’s important that you stay patient.  While it might be disappointing to see that your post has only been liked 20 times, it’s unreasonable to expect massive success right off the bat.  Just make sure that you stick with it, being careful to post interesting and original content at a regular interval.  The more that you post, the more that your social media influence will grow; it just might take a little bit of time to get noticed.

  • Be Informative

Social media is all about distributing information in a quick, easily digestible format.  This is why it’s important to make sure that your posts have some sort of value to your audience.  Whether you want to offer industry advice, helpful tips, or even just agency insights, do your best to make sure that your social media posts are composed in a way that makes them easy to read and understand.  By distributing useful content, you can establish your agency as a trustworthy source of information.

  • Be Genuine

Finally, social media offers you the opportunity to give customers a look into the more personal, human side of your agency.  Take advantage of this opportunity by highlighting your agency’s efforts to give back to the community, introducing your staff, or just telling fun agency stories.  By giving your agency a more genuine tone, you can make it easer for customers to relate to you.  This in turn will improve your agency’s reputation and recognition.

These are some of the social media suggestions that insurance agents should try.  Does this seem like a lot of work?  Then turn to the experts at GTK Analytics for assistance.  Our team has the resources and know-how to help you with all your insurance agency marketing needs.  Whether you need help with social media marketing, SEO optimization, or website design, we have the right digital marketing solutions to meet your needs. Contact us to get started today.


avoid these insurance marketing missteps

Don’t Make These Insurance Agency Marketing Mistakes

Avoid these digital marketing strategies when you’re advertising for your insurance agency.

Nowadays, if you do not have a digital marketing strategy in place for your insurance agency, then business is bound to suffer.  Even if you do have an online marketing plan, it might not be successful.  Worried that you are taking missteps when it comes to your insurance agency marketing strategy?  These are some of the marketing mistakes you should avoid.

Mistake 1: Lack of Consistency

For your online marketing strategy to be effective, your efforts need to be consistent.  Not only does the information and material you distribute need to have a cohesive look and feel, but it also needs to be released at a consistent rate.  Infrequent bursts of dissimilar marketing materials are rarely successful.

Mistake 2: Outdated Website Design

Your agency’s website is the cornerstone of your online marketing plan.  However, if your website is slow, difficult to navigate, and visually unappealing, then it won’t win you any new customers.  An effective website loads quickly, is organized, and has a clean and cohesive look.  Additionally, your website needs to be readily accessible from all devices.  If your website is not optimized for mobile use, then there’s a good chance that a visitor will exit your site before even giving it a chance.

Mistake 3: Neglecting Written Content

The most successful insurance agency websites offer visitors useful tips, industry insights, and compelling articles.  Often times, this content is offered in the form of a company blog.  By offering these concise, interesting, and relevant posts, websites can keep people coming back to their page over and over again.  Additionally, by offering accurate and useful information, agencies can establish themselves as trusted industry sources.

These are some of the major mistakes you should avoid as you market your insurance agency.  Not sure how to update your website or don’t have the time to work on your agency’s blog?  Then turn to the experts at GTK Analytics.  Our professional team has the experience and resources to assist you with all your insurance agency marketing needs. Contact us to learn more today.

increase your agency's business

How Your Insurance Agency Can Reach More Clients

Try out these suggestions to help you reach a larger client base.

If you run an insurance agency, then you’re probably looking for ways to increase your client base.  However, in the current competitive insurance market, it can be difficult to attract new customers.  Luckily, there are many insurance agency marketing strategies that you can employ.  Here are some ways that your insurance agency can attract new clients.

Create a Solid Website

One way to attract new clients is by having an easily navigable, aesthetically pleasing website for your business.  For your website to be successful, it should be easy to use, look professional, and clearly lay out the different services that your agency has to offer.  Additionally, your website should be optimized according to best SEO practices and optimized to work on mobile devices.  Having a solid website for your agency is the first step in creating a strong online presence.  Once your website is in place, you can branch out and seek other digital marketing strategies that will help you attract new customers.

Leverage Social Media

Social media is the new marketing frontier.  With millions of people regularly engaging with social media platforms (such as Facebook, Twitter, Youtube, and so on), this is a huge audience for you to appeal to.  This is why you should establish a social media presence for your agency.  By posting regularly and consistently putting out new content, you can increase your agency’s visibility and attract new business.

Engage Visitors

Finally, you can boost business by engaging your website visitors.  One of the best way to keep people coming back to your site is by creating an agency blog.  Creating fresh, interesting, and useful content has multiple benefits.  For starters, it can establish you as a trusted source for information and industry insights.  Additionally, publishing new content can help you boost your website’s SEO rankings and increase your agency’s visibility.

Try out some of these suggestions to help your agency attract new business.  interested in reaching new clients, but just not sure where you should start?  Then turn to the experts at GTK Analytics.  Our highly-trained team is ready to assist you with all your insurance agency marketing needs.  From creating a beautiful, custom-designed website to implementing a successful SEO strategy, we have the experience and resources to serve all your online marketing needs.  Contact us to see what we can do for your agency.

Tips to Better Brand Your Insurance Agency

3 Tips to Better Brand Your Insurance Agency

Want to compete with major carriers and win local business? These three tips can help you brand your insurance agency in a way that sets you apart from the competition. 

Independent insurance agencies have their work cut out for them. They have to show people that there’s a reason to deviate from the major carriers and choose a smaller, lesser known company. Fortunately, they’ve got personalized service, greater policy options, and local knowledge to back them up. But how do they spread the word? Here are a few tips to help you brand your insurance agency and win business this year.

  1. Be consistent. Why do people choose the major carriers? They know them. You can compete with that familiarity, but you need to be diligent. Make sure that every email, contract, flyer, etc. that leaves your agency has consistent branding. Over time, you can make sure people are as familiar with your logo and quality of service as they are with one of the big carriers!
  2. Be memorable. It’s worth putting in time, energy, and money towards creating solid branding now. It’s a whole lot easier (and cheaper!) to invest today than having to rebrand your agency once its name is already out there. Take your time to find branding you’ll feel proud to share during every customer interaction.
  3. Be relevant. Your branding won’t mean much to people if the messages to which it’s attached aren’t relevant. Your value, over a large carrier, is that you know your community and its people. Show that you do! Be a presence at local events and share about community happenings on social media. Keep your branding attached and you’ll be a known name in no time.

Do you need help branding your insurance agency? Whether you want to upgrade with a more active social media presence, a new logo, or a website redesign, contact Stratosphere Marketing Solutions in Westlake Village, California. We offer top-to-bottom digital marketing services that can support your branding and your business.

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