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elements of a successful site

What Every Successful Insurance Website Has

Here are some of the elements that make an insurance website successful.

Your insurance agency’s website is the first impression that potential clients will have of your company.  This is why it’s so important that your site conveys your professionalism and your level of expertise.  The most successful sites convert casual visitors into full-fledged clients of the agency.  But which insurance web design elements make a site most appealing?  Here are some of the components that the most successful insurance websites have.

Professional Design

A good website will feature elegant design elements that are consistent across all the pages of the site.  Additionally, your site should be well-organized and easy to navigate.  A first-time visitor should find your main page aesthetically pleasing and should not have any trouble finding the information they are looking for.  Your agency’s product offerings should also be laid out clearly so potential clients can easily see the services that you provide.

Mobile Optimization

Your agency’s website should be designed to work on laptops and desktop computers as well as on mobile devices.  As most web traffic comes from mobile devices, such as smartphones and tablets, failing to optimize your site means that you are missing out on a huge population of potential clients.  Keep in mind that mobile optimization does not simply mean shrinking your site to fit on a smaller screen.  A properly optimized site needs to be completely redesigned to allow for easy, touch-screen navigation.

Original Content

Original content isn’t just important from an SEO standpoint.  When your website offers new and customized content, you can ensure that the information on your site is specific to your company.  Additionally, when you control the content that your site publishes, you can ensure that it is engaging, well-written, and actually useful to your readers.  Offering advice or industry insight is a great way to establish yourself as a trustworthy source of information.  Offering valuable content is a great way to keep visitors returning to your site and will also make them more likely to trust your agency when they are looking for insurance assistance.

These are some of the essential elements that every successful insurance website should include.  Do you have additional questions regarding your insurance web design or other online marketing needs?  If so, then please do not hesitate to reach out to us at GTK Analytics.  Contact us today to find out everything that we can do for your agency.

 

web design tips

Minimalist Design: The New and Efficient Way to Design a Website

Try out these suggestions to apply minimalist design elements to your business’s website.

For many businesses, their website is the first impression that potential customers have of their company.  If your web design is cluttered and outdated, then visitors will not bother sticking around to learn about all the great things your company is doing.  The best way to convert web traffic into actual business opportunities is by offering visitors a positive website experience.  Today, consumers favor sites that are elegantly designed, intelligently organized, and easy to use.  If you are ready to give your website a facelift, then here are some of the elements that you should incorporate into your web design strategy.

Minimalist Design Elements

Gone are the days of websites attracting visitors with flashy slogans, neon colors, and a mishmash of clashing design elements.  If you are trying to update your website, then it’s far better to stick to a clean and straightforward design that is consistent throughout all your pages.  For instance, your site should have a certain on-brand aesthetic that carries through all your design decisions.  Additionally, your site should not be cluttered to the eye.  There should not be an overabundance of images or text that overwhelm the visitor.  Stick to clean lines, consistent colors, and measured visual elements to create an inviting and aesthetically pleasing site for your audience.

Organization

Your website also needs to be well organized.  For instance, different topics should be separated on their own pages and logically displayed in a tab or drop-down system on your site.  Additionally, if different pages have a lot of written text, then try not to display it in a solid chunk of words.  Instead, break it down into more digestible formats such as bulleted lists.  If you want to use an image on a page, then make sure the image relates to the subject matter of being covered.  Including unrelated features or elements on your website will appear unprofessional and ill-planned to a new visitor.

Easy Navigation

Finally, your website needs to be easy for your visitors to use.  Ensuring that your site is well-organized plays a huge role in ease of navigation.  In addition to this, it’s essential that your website loads and redirects quickly.  A slow site will annoy your audience and will increase the likelihood of them clicking away from your site.  Additionally, it’s vital that your site is optimized to work on desktops as well as on mobile devices.  If your site doesn’t run on a smartphone or a tablet, then you will be missing out on a huge potential client base.

These are some of the things you should keep in mind if you want to design a site that drives web traffic and converts clicks into real business opportunities.  Want to create or upgrade your business’s site but not sure where to start?  Then turn to the experts at GTK Analytics.  As your one-stop digital marketing stop, our experts are ready to assist you with everything from your web design and development to your social media marketing campaign.  Contact us today to learn more about what we can do for your business.

what makes and insurance website successful

Components of a Successful Insurance Website

Learn about the basics of creating and maintaining a successful insurance website.

Your website is often the first introduction that customers have to your insurance agency.  This is why it’s so important that your website is well-designed, easy to navigate, and actually useful for visitors.  The most successful sites are so appealing that they convert casual visitors into actual clients with just a few clicks.  But which elements are most important when it comes to effective insurance agency web design?  Here are some of the components of the most successful insurance sites.

Professional Design

First things first, successful insurance sites utilize clean design elements that are appealing without being overwhelming.  Not only should a site’s aesthetic capture the essence of your brand, but it should also be pleasing to the eye and consistent throughout the entirety of the site.  Websites that look cluttered or outdated will give visitors a poor impression of your agency and could result in them immediately clicking away from your site.

Easy Navigation

It’s also important that your site be easy for visitors to use.  This means that your site must load quickly and be accessible on both desktops and mobile devices.  Additionally, the information on the site should be organized logically and should be easy to get to.  If your agency’s site is difficult to use, then visitors will have no qualms leaving it in favor of a competitor’s more navigable website.

Value to the Visitor

Finally, your agency’s website must offer information and insights that are actually useful to its visitors.  This means that your agency’s services should be laid out logically and explained in clear, concise language.  Additionally, the best sites also include sections that offer visitors industry insights, advice, and other valuable information.  Not only will useful content attract more visitors to your site, but the continued creation of such content will establish your site as a trusted resource for consumers.  This will keep potential clients coming back time and time again.

These are some of the components that you need to consider when developing your insurance agency web design strategy.  Do you need assistance with creating and maintaining a successful site for your agency?  Then turn to the experts at GTK Analytics.  Our dedicated team is ready to assist you with all your needs.   From web design and development to digital marketing strategies, we have you covered.  Contact us to get started today.

Recent Website Launches

Latest Insurance Agency Website Launches at GTK Analytics

Take a look at our recent insurance agency website launches! 

We haven’t blogged about our recently launched websites since April. Quite simply, there has been so much happening at GTK Analytics! We’ve been working alongside some great names in the insurance industry, designing some stunning websites and getting their online presence up to scratch. It’s been a busy few months, and we’ve got some exciting, new insurance website launches to share with you.

 

Premier Risk, LLC.

Premier Risk, LLC. are all about family-owned operations that develop trusting relationships with clients. We knew we had to showcase their professionalism, knowledge, and high-quality service through their website. The website incorporates a blog as well as a page to pay premiums or file a claim. Due to their clients varying across all generations, there were accessibility standards we knew we needed to meet. In addition to rigorously testing the mobile-responsive site design to keeping the text minimal and clear, this clean site clearly shows Premier Risk’s qualities.

 

Kneller Insurance Agency

Opening to large imagery and a breakdown of their services, there’s no doubt about what Kneller Insurance Agency do. The sticky menu stays static at the top of the page, meaning that website visitors can seamlessly navigate the site and find the information they’re looking for. As you scroll down the page, testimonials and recent blog posts feature. These features help to support brand awareness as well as showing that they are a resource in the industry. The footer is complete with office information, such as the address, telephone and fax numbers, and hours. These details help guests to contact the relevant office, making potential sales easy.

 

Reardon Agency Insurance

Beginning with the big, bold propositions underneath the homepage slider, down to the delicate statements and buttons, Reardon Agency Insurance is an example of an insurance agency website who has completely honed in on who they are as a brand – no questions asked. Everything from the brand’s colors to content is consistent throughout the website, instilling confidence in the website visitor. As you scroll down, there is information on their specialties – master condo insurance. Followed by testimonials and contact information, there is a seamless transition in how and why guests should contact them.

 

Our web development team works around the clock to ensure our clients launch their websites on time. The insurance industry has been an area we have continued to specialize in this year. We understand the insurance industry and what agents need in regards to websites and marketing. As well as our significant website launches, we have continued to provide marketing support to current and new customers. What’s more, our comprehensive SEO strategies have proven valuable to our clients, continuing to increase their leads and profits.

Our team of experts is here to help with your insurance agency web design needs. In addition, we provide top-tier insurance agency marketing services so that your business has the best chance of online success. Call GTK Analytics in to get started at (818) 338-6700.

redesigning your insurance site

Why It’s Time to Redesign Your Insurance Website

Here’s why it’s time to revamp your agency’s website.

Competition within the insurance industry is fierce.  This is why it’s important that you do everything in your power to gain an advantage over your rival agencies.  However, even if you offer the best service and most comprehensive coverage options, you will lose your edge if your agency’s website is poorly designed or outdated.  This is why updating your website’s design is an important part of generating new leads and fostering brand recognition.  Still not convinced that it’s time to re-think your insurance agency web design?  Then consider these reasons why it’s time for a website overhaul.

  • Your Website Looks Outdated

In today’s day and age, the visual appeal of a website is just as important as the content included on every page.  If users enter your site and see cluttered, disorganized, or clashing graphics and design elements, then there’s a good chance that they will exit before even giving your site a chance.  This is why it’s important to revamp the look of your website, especially if your site is five years or older.  By introducing complimentary color schemes, modern graphics, and clean-cut design elements, you can increase the chances of users remaining on your agency’s site.  This, in turn, will improve your lead generation and garner more business for your agency.

  • Your Website is Difficult to Navigate

The digital age is all about ease and convenience.  If your agency’s website is inefficient and difficult to navigate, then visitors will quickly leave in favor of other insurance sites that offer them the ease and accessibility that they are accustomed to.  If your current website struggles with long load times, unclear navigational prompts, or vague content, then it’s definitely time for a complete revamp.

  • Your Website Isn’t Optimized for Mobile Use

Today, most people use their smartphones or other mobile devices to access the internet.  If your website is not configured to operate on mobile devices, then users will skip right past your site without a second thought.  If you do not want to miss out on this huge population of potential clients, then it’s important that your agency’s website is redesigned for both desktop and mobile use.

These are some of the reasons why you need to consider redesigning your insurance agency’s website.  Interested in jumpstarting your redesign project but not sure where to begin?  Then turn to the digital marketing and web development experts at GTK Analytics.  Our experienced team is ready to assist you with all of your insurance agency web design and other online marketing needs.  Contact us to get started today.

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