0%
Recent Website Launches

Latest Insurance Agency Website Launches at GTK Analytics

Take a look at our recent insurance agency website launches! 

We haven’t blogged about our recently launched websites since April. Quite simply, there has been so much happening at GTK Analytics! We’ve been working alongside some great names in the insurance industry, designing some stunning websites and getting their online presence up to scratch. It’s been a busy few months, and we’ve got some exciting, new insurance website launches to share with you.

 

Premier Risk, LLC.

Premier Risk, LLC. are all about family-owned operations that develop trusting relationships with clients. We knew we had to showcase their professionalism, knowledge, and high-quality service through their website. The website incorporates a blog as well as a page to pay premiums or file a claim. Due to their clients varying across all generations, there were accessibility standards we knew we needed to meet. In addition to rigorously testing the mobile-responsive site design to keeping the text minimal and clear, this clean site clearly shows Premier Risk’s qualities.

 

Kneller Insurance Agency

Opening to large imagery and a breakdown of their services, there’s no doubt about what Kneller Insurance Agency do. The sticky menu stays static at the top of the page, meaning that website visitors can seamlessly navigate the site and find the information they’re looking for. As you scroll down the page, testimonials and recent blog posts feature. These features help to support brand awareness as well as showing that they are a resource in the industry. The footer is complete with office information, such as the address, telephone and fax numbers, and hours. These details help guests to contact the relevant office, making potential sales easy.

 

Reardon Agency Insurance

Beginning with the big, bold propositions underneath the homepage slider, down to the delicate statements and buttons, Reardon Agency Insurance is an example of an insurance agency website who has completely honed in on who they are as a brand – no questions asked. Everything from the brand’s colors to content is consistent throughout the website, instilling confidence in the website visitor. As you scroll down, there is information on their specialties – master condo insurance. Followed by testimonials and contact information, there is a seamless transition in how and why guests should contact them.

 

Our web development team works around the clock to ensure our clients launch their websites on time. The insurance industry has been an area we have continued to specialize in this year. We understand the insurance industry and what agents need in regards to websites and marketing. As well as our significant website launches, we have continued to provide marketing support to current and new customers. What’s more, our comprehensive SEO strategies have proven valuable to our clients, continuing to increase their leads and profits.

Our team of experts is here to help with your insurance agency web design needs. In addition, we provide top-tier insurance agency marketing services so that your business has the best chance of online success. Call GTK Analytics in to get started at (818) 338-6700.

redesigning your insurance site

Why It’s Time to Redesign Your Insurance Website

Here’s why it’s time to revamp your agency’s website.

Competition within the insurance industry is fierce.  This is why it’s important that you do everything in your power to gain an advantage over your rival agencies.  However, even if you offer the best service and most comprehensive coverage options, you will lose your edge if your agency’s website is poorly designed or outdated.  This is why updating your website’s design is an important part of generating new leads and fostering brand recognition.  Still not convinced that it’s time to re-think your insurance agency web design?  Then consider these reasons why it’s time for a website overhaul.

  • Your Website Looks Outdated

In today’s day and age, the visual appeal of a website is just as important as the content included on every page.  If users enter your site and see cluttered, disorganized, or clashing graphics and design elements, then there’s a good chance that they will exit before even giving your site a chance.  This is why it’s important to revamp the look of your website, especially if your site is five years or older.  By introducing complimentary color schemes, modern graphics, and clean-cut design elements, you can increase the chances of users remaining on your agency’s site.  This, in turn, will improve your lead generation and garner more business for your agency.

  • Your Website is Difficult to Navigate

The digital age is all about ease and convenience.  If your agency’s website is inefficient and difficult to navigate, then visitors will quickly leave in favor of other insurance sites that offer them the ease and accessibility that they are accustomed to.  If your current website struggles with long load times, unclear navigational prompts, or vague content, then it’s definitely time for a complete revamp.

  • Your Website Isn’t Optimized for Mobile Use

Today, most people use their smartphones or other mobile devices to access the internet.  If your website is not configured to operate on mobile devices, then users will skip right past your site without a second thought.  If you do not want to miss out on this huge population of potential clients, then it’s important that your agency’s website is redesigned for both desktop and mobile use.

These are some of the reasons why you need to consider redesigning your insurance agency’s website.  Interested in jumpstarting your redesign project but not sure where to begin?  Then turn to the digital marketing and web development experts at GTK Analytics.  Our experienced team is ready to assist you with all of your insurance agency web design and other online marketing needs.  Contact us to get started today.

Tips to Craft a Landing Page Design That Converts

Tips to Craft a Landing Page Design That Converts

Need an effective landing page? Take a look at these strategies to help.

You do loads of excellent marketing: ads, promos, contests, and so on. You send all that hard-earned traffic to your homepage where people lose the information sent from your ad, get confused, and leave. You need a landing page. Landing pages are important for sales – they’re where you direct your visitors when you want them to do something, such as sign up for an email list or fill out a quote form. Each landing page needs a single message and purpose. With a few tricks of the trade, you can craft a landing page that converts.

  • Get to the point

In today’s society, people have short attention spans, so you need to factor that in when you’re considering landing page creation. Online audiences tend to avoid reading through an entire page of information. However, they will scan the screen until they find what they’re looking for. Remember that people came to the page for a reason, so make sure you address it clearly and succinctly. Keep it brief but with all necessary and relevant information.

  • Use contrasting colors

The main call-to-action should always be clear on the page so people can’t miss it. One of the easiest ways to do this is to make use of contrasting colors. Make sure your buttons are a contrasting color to your background and surrounding text so they are easier to see. The ‘Submit’ button should not be hard to find!

  • Make forms mobile-friendly

We all know how important a mobile-friendly website is these days since it’s been an important factor for a few years now. As more people use their mobile devices to access information, your pages and forms should be mobile-friendly, too. If people have trouble filling out a form on your landing page, you can bet they aren’t going to take the time to go back later.

These are just a few tips to help you build a successful landing page for your website.  Sound overwhelming?  Then trust the creation of your custom landing page to the experts at GTK Analytics.  From professional website design to original content creation, GTK Analytics is the one-stop shop for all your digital marketing needs. Contact us to get started today.

website design for insurance agencies

Website Ideas for Your Insurance Agency

Consider these ideas for your insurance agency’s website.

Part of a successful insurance agency marketing strategy is having an intuitive company website.  However, with web design and technology constantly evolving, it’s important that you update your website to ensure that you are staying on top of trends.  By having an attractive, updated, and easy-to-navigate website, your agency can gain the brand recognition that it’s looking for.  Here are some great ideas for your insurance agency’s website.

Favor Quality Over Quantity

Crowding your website with multiple calls to action and low-quality clip art images is a thing of the past.  Nowadays, website design standards call for fewer, higher quality images that take center stage on each page of your website.  Additionally, modern website design uses simplified color palettes that match your company’s logo to create a clean, cohesive look.

Optimize for SEO

If your agency isn’t already leveraging the power of SEO, then it needs to be.  Correctly optimizing your website for SEO can increase your web traffic and brand recognition significantly.  Even if your website does use SEO keywords, it’s important that you do not sacrifice readability or usability in your attempt to get your agency trending.  As search engines have improved their ability to differentiate between well-written copy and keyword laden nonsense, you are much better off filling your site with original and compelling content that doesn’t awkwardly force in keywords.

Focus on User Experience

Generally, when people click in a website, they are looking for clear information offered in simple terms.  This is why your website should be organized, easily navigable, and easy to understand.  Your main landing page should display clear links to relevant information, and your web copy should be written in a concise and engaging tone.  This will ensure that your users are having a positive experience interacting with your agency’s site.

These are some of the things that you can do to improve your insurance agency’s website.  Sound like a lot of work?  Then turn to the experts at GTK Analytics for assistance with your website.  Our highly-trained team has the experience and resources to implement a successful insurance agency marketing strategy for you.  From website design to SEO optimization to original web copy creation, contact us for all your digital marketing needs today.

GTK’s Newly Designed Websites Hit the Web!

Our team works their magic on these new sites, designed to impress.

In today’s modern society, having a stunning website is not an option, it’s a must. A site that is neat, concise, and SEO-optimized ensures that the business reaches and impresses who it needs to. Clean and improved sites can do wonders for any business, so it’s important not to leave your website out of marketing strategies.

Here at GTK Analytics, we’ve just launched some stunning new websites for our amazing clients! Check out what our design team did to make them shine.

Parkwest General Contractors

Construction is all about function and aesthetics, and website design is no different. When we joined forces with Parkwest General Contractors, we knew that their site had to showcase their work through exceptional imagery. This is why their site opens to a full-page image. The use of large imagery is a refreshing change from text-heavy sites that require visitors to search the website for pictures of the business’s work. Scrolling down the page, there is a short and sweet ‘About’ and ‘Our Services’ section that gives a quick summary of who they are and what they do. With ‘Latest Projects,’ a blog, and contact information to boot, this site is concise, clean, and ready for clients.

Peakes Insurance

We know that when individuals and corporations look for insurance, they want the process to be as smooth as possible. Peakes Insurance opens to a stunning image with very little text, which makes a change from those insurance websites that bombard visitors with too much information. The sticky menu allows the visitor to scroll down the page, while the menu remains at the top. This helps visitors to navigate the site with ease.

The parallax scrolling background encourages guests to read valuable information about the company while enjoying the seamless transition. The full-width call-to-action enables the guest to quickly locate contact information so that they can call the agency right away! With client testimonials, carriers, blogs, and contact information, Peakes Insurance is a full and efficient site.

 

Global Business Insurance Agency

Global Business Insurance Agency works with high-quality clients, and we had to make sure we conveyed that through a professional site. With a full-screen image on the home page, guests instantly feel as if they have come to a professional agency. The navigation is user-friendly – perfect for anyone looking to navigate the ins and outs of insurance!

Their partners’ logos scroll along the screen, helping clients to identify well-known insurance carriers. This invokes a feeling of trust and familiarity. We’re confident that Global Business Insurance Agency will reap the benefits of their modernized insurance agency site.

 

Our dedicated web design team is here to help you get set up with a new, improved, and unique website. In addition, we provide top-tier digital marketing services so that your business has the best chance of online success. Call GTK Analytics in to get started!

News Letter




Archives