website design for insurance agencies

Website Ideas for Your Insurance Agency

Consider these ideas for your insurance agency’s website.

Part of a successful insurance agency marketing strategy is having an intuitive company website.  However, with web design and technology constantly evolving, it’s important that you update your website to ensure that you are staying on top of trends.  By having an attractive, updated, and easy-to-navigate website, your agency can gain the brand recognition that it’s looking for.  Here are some great ideas for your insurance agency’s website.

Favor Quality Over Quantity

Crowding your website with multiple calls to action and low-quality clip art images is a thing of the past.  Nowadays, website design standards call for fewer, higher quality images that take center stage on each page of your website.  Additionally, modern website design uses simplified color palettes that match your company’s logo to create a clean, cohesive look.

Optimize for SEO

If your agency isn’t already leveraging the power of SEO, then it needs to be.  Correctly optimizing your website for SEO can increase your web traffic and brand recognition significantly.  Even if your website does use SEO keywords, it’s important that you do not sacrifice readability or usability in your attempt to get your agency trending.  As search engines have improved their ability to differentiate between well-written copy and keyword laden nonsense, you are much better off filling your site with original and compelling content that doesn’t awkwardly force in keywords.

Focus on User Experience

Generally, when people click in a website, they are looking for clear information offered in simple terms.  This is why your website should be organized, easily navigable, and easy to understand.  Your main landing page should display clear links to relevant information, and your web copy should be written in a concise and engaging tone.  This will ensure that your users are having a positive experience interacting with your agency’s site.

These are some of the things that you can do to improve your insurance agency’s website.  Sound like a lot of work?  Then turn to the experts at GTK Analytics for assistance with your website.  Our highly-trained team has the experience and resources to implement a successful insurance agency marketing strategy for you.  From website design to SEO optimization to original web copy creation, contact us for all your digital marketing needs today.

GTK’s Newly Designed Websites Hit the Web!

Our team works their magic on these new sites, designed to impress.

In today’s modern society, having a stunning website is not an option, it’s a must. A site that is neat, concise, and SEO-optimized ensures that the business reaches and impresses who it needs to. Clean and improved sites can do wonders for any business, so it’s important not to leave your website out of marketing strategies.

Here at GTK Analytics, we’ve just launched some stunning new websites for our amazing clients! Check out what our design team did to make them shine.

Parkwest General Contractors

Construction is all about function and aesthetics, and website design is no different. When we joined forces with Parkwest General Contractors, we knew that their site had to showcase their work through exceptional imagery. This is why their site opens to a full-page image. The use of large imagery is a refreshing change from text-heavy sites that require visitors to search the website for pictures of the business’s work. Scrolling down the page, there is a short and sweet ‘About’ and ‘Our Services’ section that gives a quick summary of who they are and what they do. With ‘Latest Projects,’ a blog, and contact information to boot, this site is concise, clean, and ready for clients.

Peakes Insurance

We know that when individuals and corporations look for insurance, they want the process to be as smooth as possible. Peakes Insurance opens to a stunning image with very little text, which makes a change from those insurance websites that bombard visitors with too much information. The sticky menu allows the visitor to scroll down the page, while the menu remains at the top. This helps visitors to navigate the site with ease.

The parallax scrolling background encourages guests to read valuable information about the company while enjoying the seamless transition. The full-width call-to-action enables the guest to quickly locate contact information so that they can call the agency right away! With client testimonials, carriers, blogs, and contact information, Peakes Insurance is a full and efficient site.


Global Business Insurance Agency

Global Business Insurance Agency works with high-quality clients, and we had to make sure we conveyed that through a professional site. With a full-screen image on the home page, guests instantly feel as if they have come to a professional agency. The navigation is user-friendly – perfect for anyone looking to navigate the ins and outs of insurance!

Their partners’ logos scroll along the screen, helping clients to identify well-known insurance carriers. This invokes a feeling of trust and familiarity. We’re confident that Global Business Insurance Agency will reap the benefits of their modernized insurance agency site.


Our dedicated web design team is here to help you get set up with a new, improved, and unique website. In addition, we provide top-tier digital marketing services so that your business has the best chance of online success. Call GTK Analytics in to get started!

Web Design rules

Web Design Commandments to Take Seriously in 2018

Learn about some of time-honored rules and best practices that web design should abide by.

While website design is a creative field that rewards originality and innovation, there are certain rules that all good websites abide by.  Following these so-called commandments will ensure that you are not jeopardizing your site’s design and usability.  Here are some of the important web design rules that you should always keep in mind.

1) Do Not Sacrifice Usability in Favor of Aesthetics

A well-designed website is always easy to use and navigate.  When your website prioritizes usability, then you can be sure that it’s clearly conveying the purpose and message that you want to get across.  However, many web designers get too carried away when it comes to the visual aspects of a website.  While they might create interesting and visually pleasing results, if a user cannot easily navigate the site, then the site is a dud.  When it comes down to it, visual design elements are important, but they should never overshadow a site’s usability.

2) Make Your Site Visually Clean

As you design a website, you should stick to a common color and design scheme.  Bombarding your users with bright, clashing colors and dissimilar design elements will lead to a confusing and disjointed experience.  Instead, build your website using a few complimentary colors and maintain the same visual design style throughout.  Keeping your site clean and consistent will make visitors much more likely to return.

3) Design Sites to Appeal to a Larger Audience

Finally, a well-designed website is built to appeal to the largest audience possible.  This means making your website easy to navigate, making the language easy to understand, and making your site accessible on many different devices.  The more people your site reaches, the more successful your site will be.

These are just a few of the important rules you should follow as you’re designing your website.  With everything you have to keep in mind, website design isn’t always easy to tackle on your own.  Struggling with your website?  Then don’t hesitate to contact the design experts at GTK Analytics.  Our highly-trained team is ready to work with you to create a beautiful, custom-designed website to best meet your needs.

Factors of a Successful Website, factors that determine the success of a website

Factors of a Successful Website

Learn what factors determine the success of a website.

Curious to find out how you can help your online business succeed?  Then learn about these factors that determine the success of a website.

Brand Recognition

One of the first factors that contributes to a website’s success is a visitor’s recognition of the company or brand.  While new businesses won’t automatically have this, you can build up your reputation by doing good business.  Complete orders promptly, offer good customer service, and maintain your professional standards.  The better your business practices are, the more you promote your company, and the more customers talk about your company, the easier it will be to build brand recognition.

Customer Loyalty

This ties in closely with brand recognition because the better your business practices are, the more likely you are to create a loyal customer base.  Not only do return customers provide a steady stream of business, but they can also become informal brand ambassadors for your company.  Through word-of-mouth referrals and informal testimonials, loyal customers can drive traffic to your website and generate interest in your company.

Website Quality

Perhaps the most important factor pertaining to the success of your website is the website itself.  A successful website is attractive, informative, easy to navigate, and easy to understand.  Generally, your website should be designed in a way that favors the needs of the user.  The information offered should be easily available and not overwhelming.  Additionally, the website should be engaging, encouraging visitors to stay and continue to explore the site.  A successful website should also be easy to find.  In a sea of competing websites, yours should stand out.  This often requires the implementation of digital marketing strategies such as SEM, SEO, content marketing, and so on.

Here are some of the factors that determine the success of a website.  Want to make your company’s website a success, but don’t know where to start?  Then turn to the experts at GTK Analytics.  From custom website design, to innovative digital marketing strategies, to original written content, we are your one-stop shop for all your online marketing needs.  Contact us to get started today.

How to Build A Website Landing Page

Creating the Perfect Landing Page

Learn how you can build the perfect landing page for your website.

A landing page is any web page that a visitor can arrive or “land” on.  Oftentimes, a landing page will be the first interaction a visitor will have with your company.  That’s why it’s so important to craft a landing page that is attractive, engaging, and easy to navigate.  Here are some tips to help you construct the perfect landing page for your business’s website.

Have an Impactful USP

A USP or Unique Selling Proposition is essentially a headline at the top of a landing page that draws visitors in.  Your USP should be a sentence that describes exactly what your business is about and what it can do for your visitors.  Your main headline should be short, punchy, and to the point.  You can include a subheader that explains your business’s purpose in more detail.

Written Content

Your landing page should not display a wall of text for your visitors to sort through.  Instead, your written content should take the form of easily digestible bullet points that focus on how your company can assist your visitors.  Rather than simply focusing on your business’s features, always spin content in a way that emphasizes the benefits your company offers.


Finally, another important way to establish rapport with your visitors is by offering testimonials about your business’s abilities.  When you include the positive reviews your company has received from other customers, new visitors will be more inclined to trust and give your services or products a chance.

These are just a few tips to help you build a successful landing page for your website.  Sound overwhelming?  Then trust the creation of your custom landing page to the experts at GTK Analytics.  From professional website design to original content creation, GTK Analytics is the one-stop shop for all your digital marketing needs.  Contact us to get started today.

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