0%
close up of man typing on laptop, when to redesign your website

Knowing When Your Real Estate Website is Due for a Redesign

Watch out for these signs that it’s time to update your real estate website’s design.

Anyone in the real estate business will tell you that image matters.  This is especially true when it comes to your business’s online image.  Because most property buyers will do online research before committing to a real estate agent or company, it’s incredibly important to make a positive impression.  However, you cannot appeal to potential clients with an unorganized and outdated site.  Not sure if you should redesign your site?  Then look out for these signs that it’s time for a web design overhaul.

Sign 1: Your Website is Not Optimized for Mobile Use

Over 80% of visitors use mobile devices to navigate the web.  If your real estate website is not optimized to work on mobile devices, then you are missing out on a huge population of potential clients.  Keep in mind that simply adjusting the size of your website’s pages does not count as mobile optimization.  Effective mobile optimization calls for completely redesigning your site to cater to the different navigational preferences of mobile device users.  So, make sure that your web developer keeps these differences in mind when optimizing your site.

Sign 2: Your Website Doesn’t Use SEO Keywords

SEO or search engine optimization refers to a set of practices designed to improve your website’s performance on search engine result pages.  Having a strong SEO strategy is important because, the better your website ranks on result pages, the more visitors and leads your company will receive.  If your real estate company is not currently making use of SEO keywords and strategies, then it’s time to redesign your site with these principles in mind.

Sign 3: Your Website is Cluttered and Disorganized

In the past, web developers would build cluttered pages that were overloaded with imagery and text.  Nowadays, best web design practices focus on creating clean, minimalist, and streamlined web pages.  If your website is still making use of flashy imagery, large blocks of text, clashing color schemes, or any other outdated web design tactics, then it’s time to upgrade your site.  By implementing modern web design tactics, you can create a professional and reliable brand image.

These are some of the things that indicate that it’s time for your real estate company to upgrade its web design.  Need help with your company’s web design or online marketing strategy?  If so, then contact the experts at GTK Analytics.  Our highly-trained team is ready to take your company’s online presence to the next level.

 

couple looking at laptop together, tips to keep website visitors engaged

Suggestions to Help You Lower Your Website’s Bounce Rate

Take these steps to reduce your bounce rate.

Your bounce rate is the percentage of website visitors who visit a single page on your site before leaving.  When people visit your site, you want them to interact and engage with it by exploring your various pages.  This is why having a high bounce rate is bad news.  To make matters worse, Google’s search algorithm looks at your website’s bounce rate when deciding when to feature your site on a results page.  The higher your bounce rate, the lower your site will rank on result pages.  Fortunately, there are things that you can do to keep your bounce rate low.  By implementing smart web design and a strong digital marketing strategy, you can capture the interest of web visitors and encourage them to explore everything that your site has to offer.  Take these steps to lower your website’s bounce rate

  • Create a Responsive Site

Today, website visitors are looking for instant gratification.  If your website is slow to load, then visitors will not think twice about exiting your site.  Additionally, as many internet users rely on their smartphones and other mobile devices to surf the web, it’s important that your site is optimized for mobile use.  By creating a responsive site, you can make a positive impression on visitors and keep them interested in diving deeper into your website.

  • Establish a Clear Navigation Structure

If your website is cluttered and designed in a confusing way, then you will have a higher bounce rate because visitors are not sure where to navigate on our site.  To prevent this from happening to you, it’s important that your site (particularly high-traffic landing pages) is laid out in a clear, organized way.  Make sure you clear your site of any broken links, clunky drop-down menus, artificial pathways, and other navigational annoyances that will cause your visitors to quickly lose interest.

  • Focus on Content Readability

Even if your website is quick-to-load and easy to navigate, this is not enough to keep visitors engaged.  The best way to appeal to a visitor’s interest is by ensuring that your website is filled with easy-to-read, original content.  Make sure that the text on your site is grammatically correct, concise, and filled with relevant information to avoid overwhelming readers.  Additionally, you should ensure that the content on your site is original to improve your SEO rankings.

These are a few of the things that you can do to lower your website’s bounce rate.  Do you need help implementing a smart web design or digital marketing strategy for your business?  If so, then contact the experts at GTK Analytics.  Our experienced team is eager to assist you with all your online marketing needs today.

Tips for Improving Mobile Conversion Rates

Tips for Improving Mobile Conversion Rates

Help Your Business to Appeal to Mobile Users

Smartphone usage is on the rise. Today, smartphone traffic accounts for more than half of the visits to internet companies’ websites. Even so, the number of people that make a purchase on mobile is still noticeably small. Part of this low conversion rate comes down to user behavior as people tend to make cross-platform searches to help them make a decision. To help, we’ve rounded up a few key ways in which you can make your web design more directly to mobile users.

  • Make your site mobile friendly

This may sound obvious, but you want to make sure that your website looks good a range of devices. Make sure to test your website on old and new devices, ensuring that it doesn’t come up as the desktop site when being used on a mobile device.

  • Improve local searches

Many mobile searches are still carried out with local intent. This means that users are actively looking for businesses in their local area. You can help to get your business noticed by tailoring your content to target specific locations and apply geo-locational extensions to the macro information beneath your website link. If you’re unsure on how to do this, the right marketing agency will be able to help.

  • Integrate more video

Generally, smartphones are the most used device when we’re looking at mobile visitors. Studies found that online videos hold a user’s attention twice as effectively as equivalent TV advertising or content and that many users are actively looking for information when they search for videos online, rather than passively browsing. If you have video footage that can help your business, make sure to include that where necessary.

If all of this seems like a lot to handle on your own, don’t worry, we have a solution for you. Here at GTK Analytics, we can help you transform your business’s website and market it to drive in more business. Contact us today to set your business up for success.

why it pays to update your insurance website

Why Your Insurance Website Needs an Update

Here are some of the benefits associated with giving your website a facelift.

If you are in work in insurance, then you know how competitive the industry can be.  This rivalry ramps up considerably online where agencies and brokerages fight to drive web traffic, generate leads, and gain new clients.  Amidst this stiff competition, the best way for your agency to stand out is with a well-designed, optimized, and aesthetically pleasing website.  Here’s how fresh insurance web design could benefit your agency.

  • Better First Impression

When your website is outdated, disorganized, and difficult to navigate, then this leaves visitors with a poor impression of your agency.  Redesigning your website to look more contemporary and perform more intuitively will immediately draw visitors in.  Additionally, when your site offers useful information in easy-to-consume formats, you will increase the chance of casual visitors becoming regular audience members, and eventually clients of your agency.  In short, investing in a website redesign will ensure that your agency as perceived as professional, organized, and trustworthy.

  • Wider Audience

During your insurance web design, it’s important to optimize your site for mobile use.  Additionally, you should also be sure to link your agency’s various social media accounts back to your new site.  Taking these steps will ensure that your site reaches a larger audience of interested parties than ever before.

  • Decreased Load Times

Slow websites have no place in the current digital landscape.  If your insurance agency’s current site is inefficient to use, then visitors won’t bother waiting around.  This is why it’s important that you redesign your website using newer platforms and technologies that allow for faster load times and more seamless transitions.  Making this improvement will ensure that your site remains appealing to your visitors.

These are some of the reasons why you should update your insurance agency’s website.  Do you have additional questions regarding your insurance web design needs?  If so, then contact the experts at GTK Analytics.  Our dedicated team is eager to assist you with all your web design, SEO, content creation, and other digital marketing needs today.

 

How to Attract Your Ideal Client with a Dynamic Insurance Website

How to Attract Your Ideal Client with a Dynamic Insurance Website

Market to Your Clients Through Your Website

Your website. It’s more than your business card, more than a physical office, and even more than your own appearance. The way your site looks and acts is the way that people will perceive your business. Did you know that 70 percent of people won’t do business with a company if their website is outdated? This means that the spotlight is on your website design – and it must look the part. To create a dynamic website that attracts your target market, take a look at these tips.

  • Design a Powerful Website

The design of your website is more than just the font and images you use. It’s crucial that you deliver a compelling user experience that works across a wide range of devices. Your website must be mobile-friendly so that potential clients and current customers can access your website readily when they are on their smartphones, desktop computers, tablets, and laptops.

  • Optimize

Your website can be absolutely stunning – but useless if no one sees it. If you properly optimize your website for search engines and use analytics to your advantage, you can start to be more visible on the internet. Search Engine Optimization (SEO) is the process of organizing and labeling the content within a site so that it can be more easily read by search engines like Google and Bing. That means your site, including your pages, landing pages, and blog should be optimized for your keywords.

  • Attract Visitors

It’s not enough to optimize your website and wait for people to come to you. Your site needs to be constantly updated with fresh and engaging content that will attract new views to your site on a regular basis. Content marketing is the art of using blogs to encourage people to visit your site and require more information about your services. Social media marketing is also a great way to direct people back to your website.

If all of this seems like a lot to handle on your own, don’t worry, we have a solution for you. Here at GTK Analytics, we can help you transform your insurance agency’s website and market it to drive in more business. Contact us today to set your business up for success.

 

News Letter

Archives