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3 Reasons Your Insurance Agency Should Invest in Digital Marketing

3 Reasons Your Insurance Agency Should Invest in Digital Marketing

Why your insurance agency should invest in digital marketing.

More and more businesses are starting to realize the endless benefits that digital marketing can bring. Even so, there are many insurance agencies that seem reluctant to take the plunge and make the investment. Digital marketing is one area your business can really excel in and see almost immediate return-on-investment. Whether your agency is looking to attract millennials, empty-nesters, specialty service users, or increase brand awareness, there are many ways digital marketing can take your agency to the next level. We’ve picked out a few of the major reasons why you should invest in insurance agency marketing.

  • It’s a mobile world

There’s no doubt about it – smartphones have revolutionized the way we go about our daily lives. More and more consumers are searching for businesses and services online. That is why it’s more important to make sure your website is optimized for mobile devices, meaning that it looks good and operates effectively on smartphones, tablets, laptops, and computers.

  • Customers expect businesses to have a digital presence

Would you inquire about a business that had a website and social media sites or one that had neither? In today’s market, businesses are expected to have an online presence. If a prospect can’t find you or your website has a copyright from the early 2000’s, they are likely to move onto the next agency that has updated their blog and social media just last week. If you’re looking to resonate and connect with today’s customer, your online presence should be up to scratch.

  • Your business can be open 24/7/365

Consumers expect that they can go online, do research, make buying decisions, and purchase online 24 hours a day. With the right digital marketing plan and well-constructed website, your agency can be open 24/7, 365 days a year.

A digital marketing plan should consist of a modem, responsive, fast-loading website, social media sites, email marketing campaigns, optimization, and monthly blogging. At GTK Analytics, we can help.  Our experienced team is ready to assist you with all of your insurance agency web design and other online marketing needs. Contact us to get started today.

Recent Website Launches

Latest Insurance Agency Website Launches at GTK Analytics

Take a look at our recent insurance agency website launches! 

We haven’t blogged about our recently launched websites since April. Quite simply, there has been so much happening at GTK Analytics! We’ve been working alongside some great names in the insurance industry, designing some stunning websites and getting their online presence up to scratch. It’s been a busy few months, and we’ve got some exciting, new insurance website launches to share with you.

 

Premier Risk, LLC.

Premier Risk, LLC. are all about family-owned operations that develop trusting relationships with clients. We knew we had to showcase their professionalism, knowledge, and high-quality service through their website. The website incorporates a blog as well as a page to pay premiums or file a claim. Due to their clients varying across all generations, there were accessibility standards we knew we needed to meet. In addition to rigorously testing the mobile-responsive site design to keeping the text minimal and clear, this clean site clearly shows Premier Risk’s qualities.

 

Kneller Insurance Agency

Opening to large imagery and a breakdown of their services, there’s no doubt about what Kneller Insurance Agency do. The sticky menu stays static at the top of the page, meaning that website visitors can seamlessly navigate the site and find the information they’re looking for. As you scroll down the page, testimonials and recent blog posts feature. These features help to support brand awareness as well as showing that they are a resource in the industry. The footer is complete with office information, such as the address, telephone and fax numbers, and hours. These details help guests to contact the relevant office, making potential sales easy.

 

Reardon Agency Insurance

Beginning with the big, bold propositions underneath the homepage slider, down to the delicate statements and buttons, Reardon Agency Insurance is an example of an insurance agency website who has completely honed in on who they are as a brand – no questions asked. Everything from the brand’s colors to content is consistent throughout the website, instilling confidence in the website visitor. As you scroll down, there is information on their specialties – master condo insurance. Followed by testimonials and contact information, there is a seamless transition in how and why guests should contact them.

 

Our web development team works around the clock to ensure our clients launch their websites on time. The insurance industry has been an area we have continued to specialize in this year. We understand the insurance industry and what agents need in regards to websites and marketing. As well as our significant website launches, we have continued to provide marketing support to current and new customers. What’s more, our comprehensive SEO strategies have proven valuable to our clients, continuing to increase their leads and profits.

Our team of experts is here to help with your insurance agency web design needs. In addition, we provide top-tier insurance agency marketing services so that your business has the best chance of online success. Call GTK Analytics in to get started at (818) 338-6700.

Tips to Craft a Landing Page Design That Converts

Tips to Craft a Landing Page Design That Converts

Need an effective landing page? Take a look at these strategies to help.

You do loads of excellent marketing: ads, promos, contests, and so on. You send all that hard-earned traffic to your homepage where people lose the information sent from your ad, get confused, and leave. You need a landing page. Landing pages are important for sales – they’re where you direct your visitors when you want them to do something, such as sign up for an email list or fill out a quote form. Each landing page needs a single message and purpose. With a few tricks of the trade, you can craft a landing page that converts.

  • Get to the point

In today’s society, people have short attention spans, so you need to factor that in when you’re considering landing page creation. Online audiences tend to avoid reading through an entire page of information. However, they will scan the screen until they find what they’re looking for. Remember that people came to the page for a reason, so make sure you address it clearly and succinctly. Keep it brief but with all necessary and relevant information.

  • Use contrasting colors

The main call-to-action should always be clear on the page so people can’t miss it. One of the easiest ways to do this is to make use of contrasting colors. Make sure your buttons are a contrasting color to your background and surrounding text so they are easier to see. The ‘Submit’ button should not be hard to find!

  • Make forms mobile-friendly

We all know how important a mobile-friendly website is these days since it’s been an important factor for a few years now. As more people use their mobile devices to access information, your pages and forms should be mobile-friendly, too. If people have trouble filling out a form on your landing page, you can bet they aren’t going to take the time to go back later.

These are just a few tips to help you build a successful landing page for your website.  Sound overwhelming?  Then trust the creation of your custom landing page to the experts at GTK Analytics.  From professional website design to original content creation, GTK Analytics is the one-stop shop for all your digital marketing needs. Contact us to get started today.

Top Ideas for a Modern Insurance Agency Website

Top Ideas for a Modern Insurance Agency Website

Insurance Agency Website Design 

Web design and technology are constantly changing. Here at GTK Analytics, we like to say that a website is never ‘done’ as it is a continually evolving thing. Not only that, but as your agency grows and finds its niche, so must your website. When you’re looking for insurance web development, check out some of these top characteristics of a modern insurance agency website.

Responsive Design

These days, people are using different devices to shop for insurance. Having a responsive website means that your website resizes itself automatically depending on the size of the screen the individual is using. For a customer to engage in your site and agency, responsive design is a must-have.

Optimized for SEO

An SEO-optimized website will reach more people than one that has not been optimized. However, there’s a fine line between cramming keywords onto a page and creating content that draws prospects in. Search engines are skillful in discerning the difference between well-written copy and keyword-stuffed ramblings. Our writers only produce high-quality, 100% original, and compelling content to improve your SEO ranking.

Design Elements

Got a text-heavy site? Very few (if any) visitors will read through every bit of information you’ve crammed onto the home page. Still using clip art? You could be doing your agency a disservice. Borrowing images from other sites? You are likely to get caught. A well-thought-out design can do wonders for your agency. We only use high-quality photos that are licensed.

SSL Certificates

Search engines are starting to reward sites that are encrypted. All of our sites now automatically come with SSL encryption.

Simple Site Navigation

Your potential policyholders want to navigate their way around your site quickly. Typically, they are either looking for information on your policies or wish to contact you. Making it easy to navigate the site can lead to more inquiries.

With everything you have to keep in mind, insurance website design isn’t always easy to tackle on your own.  Struggling with your website?  Then don’t hesitate to contact the design experts at GTK Analytics.  Our highly-trained team is ready to work with you to create a beautiful, custom-designed website to best meet your needs.

4 Factors That Affect Website Speed

4 Factors That Affect Website Speed

Is your website speed letting you down?

Your graphics are stellar. Your content is decent. You offer some quality products or services. You did the background research on your target market. So, what is going wrong? Could your page loading time be to blame? Research found that nearly half of web users expect a website to load within two seconds or less. Anything more than three seconds and the user is likely to click off the site. This may not sound like a big deal, but users say that they often don’t visit the page again. This is where a web development and design team can come in handy. As a business, you should know the top factors that impact website speed and what you can do about them.

Connection Speed

As you may have guessed, the type of internet connection the user has will directly affect the speed at which any website loads. If a user visits your page on a dial-up connection, no matter how well you’ve optimized the site, it’s just going to take longer to load. DSL offers a quicker connection than dial-up, but nothing can quite beat a fiber optic connection.

Server/Hosting

Your web hosting company and the server it chooses to place your website on can have a major impact on the speed at which your website loads. If there aren’t enough resources on the server, it will slow things down for everyone. Although shared hosting is an economical choice for many small websites, it is not the best solution for all. Reliable hosting can help to improve your website’s speed.

File Types and Sizes

Typically, the larger your file sizes are and the more files you have to load on a page, the longer it will take to load in the browser. The best way to tackle this issue if you want to keep your files is to optimize them as much as possible. You can minify your code and optimize image formats to keep your files as lean as possible.

Plugins

Having too many plugins on your website or not updating them often can dramatically slow down your load time. New updates for plugins are always occurring, so it’s important that you keep on top of your website and update plugins when necessary.

There are many ways you can improve your website’s speed! Sound like a lot of work?  Then turn to the experts at GTK Analytics for assistance with your website.  Our highly-trained team has the experience and resources to implement a successful insurance agency marketing strategy for you.  From website design to SEO optimization to original web copy creation, contact us for all your digital marketing needs today.

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