0%
elements of a successful site

What Every Successful Insurance Website Has

Here are some of the elements that make an insurance website successful.

Your insurance agency’s website is the first impression that potential clients will have of your company.  This is why it’s so important that your site conveys your professionalism and your level of expertise.  The most successful sites convert casual visitors into full-fledged clients of the agency.  But which insurance web design elements make a site most appealing?  Here are some of the components that the most successful insurance websites have.

Professional Design

A good website will feature elegant design elements that are consistent across all the pages of the site.  Additionally, your site should be well-organized and easy to navigate.  A first-time visitor should find your main page aesthetically pleasing and should not have any trouble finding the information they are looking for.  Your agency’s product offerings should also be laid out clearly so potential clients can easily see the services that you provide.

Mobile Optimization

Your agency’s website should be designed to work on laptops and desktop computers as well as on mobile devices.  As most web traffic comes from mobile devices, such as smartphones and tablets, failing to optimize your site means that you are missing out on a huge population of potential clients.  Keep in mind that mobile optimization does not simply mean shrinking your site to fit on a smaller screen.  A properly optimized site needs to be completely redesigned to allow for easy, touch-screen navigation.

Original Content

Original content isn’t just important from an SEO standpoint.  When your website offers new and customized content, you can ensure that the information on your site is specific to your company.  Additionally, when you control the content that your site publishes, you can ensure that it is engaging, well-written, and actually useful to your readers.  Offering advice or industry insight is a great way to establish yourself as a trustworthy source of information.  Offering valuable content is a great way to keep visitors returning to your site and will also make them more likely to trust your agency when they are looking for insurance assistance.

These are some of the essential elements that every successful insurance website should include.  Do you have additional questions regarding your insurance web design or other online marketing needs?  If so, then please do not hesitate to reach out to us at GTK Analytics.  Contact us today to find out everything that we can do for your agency.

 

web design tips

Minimalist Design: The New and Efficient Way to Design a Website

Try out these suggestions to apply minimalist design elements to your business’s website.

For many businesses, their website is the first impression that potential customers have of their company.  If your web design is cluttered and outdated, then visitors will not bother sticking around to learn about all the great things your company is doing.  The best way to convert web traffic into actual business opportunities is by offering visitors a positive website experience.  Today, consumers favor sites that are elegantly designed, intelligently organized, and easy to use.  If you are ready to give your website a facelift, then here are some of the elements that you should incorporate into your web design strategy.

Minimalist Design Elements

Gone are the days of websites attracting visitors with flashy slogans, neon colors, and a mishmash of clashing design elements.  If you are trying to update your website, then it’s far better to stick to a clean and straightforward design that is consistent throughout all your pages.  For instance, your site should have a certain on-brand aesthetic that carries through all your design decisions.  Additionally, your site should not be cluttered to the eye.  There should not be an overabundance of images or text that overwhelm the visitor.  Stick to clean lines, consistent colors, and measured visual elements to create an inviting and aesthetically pleasing site for your audience.

Organization

Your website also needs to be well organized.  For instance, different topics should be separated on their own pages and logically displayed in a tab or drop-down system on your site.  Additionally, if different pages have a lot of written text, then try not to display it in a solid chunk of words.  Instead, break it down into more digestible formats such as bulleted lists.  If you want to use an image on a page, then make sure the image relates to the subject matter of being covered.  Including unrelated features or elements on your website will appear unprofessional and ill-planned to a new visitor.

Easy Navigation

Finally, your website needs to be easy for your visitors to use.  Ensuring that your site is well-organized plays a huge role in ease of navigation.  In addition to this, it’s essential that your website loads and redirects quickly.  A slow site will annoy your audience and will increase the likelihood of them clicking away from your site.  Additionally, it’s vital that your site is optimized to work on desktops as well as on mobile devices.  If your site doesn’t run on a smartphone or a tablet, then you will be missing out on a huge potential client base.

These are some of the things you should keep in mind if you want to design a site that drives web traffic and converts clicks into real business opportunities.  Want to create or upgrade your business’s site but not sure where to start?  Then turn to the experts at GTK Analytics.  As your one-stop digital marketing stop, our experts are ready to assist you with everything from your web design and development to your social media marketing campaign.  Contact us today to learn more about what we can do for your business.

SEO tips for your website

3 Tips for Designing an SEO-Friendly Site

Try out these suggestions to make your website SEO ready.

Even if your website looks and functions beautifully, this doesn’t necessarily translate into increased web traffic.  Just because you have an attractive, user-friendly website doesn’t mean that people know it exists.  This is why implementing SEO strategies on your site is so important.  Good optimization practices will ensure that your website is ranking high on search engine result pages and reaching a broader audience.  But how can you use SEO practices to boost your site’s web traffic?  Here are three tips for designing an SEO-friendly site.

1) Optimize Your Images

Many website developers only take the time to optimize the text on their website.  However, they forget that their site’s images can also be optimized to increase their search engine rankings.  When choosing images for your site, make sure that you do not select images that are too large.  Images that are too big will make your site load slowly which will negatively impact your performance on result pages.  Additionally, when you place pictures on your page, make sure that the image is actually relevant to the text of the page.  The more relevant an image is, the better your site will rank.

2) Use Keywords in a Variety of Places

Many people know that they need to include SEO keywords in the actual copy of their site; however, they neglect other areas.  Keywords can be incorporated in image tags, title tags, H1 tags, website slogans, meta descriptions, URL’s, internal links, and in so many other major website elements.  Of course, by including a variety of keywords in these various elements of your website, you can help your site trend more effectively.

3) Integrate Social Media into Your Site Design

Search engines place a certain amount of value on social media.  So, by incorporating social media elements into your website’s design, you can improve your site’s rank.  Make sure that your site features links to all your company’s social media accounts, such as its Facebook, Twitter, Pinterest, and LinkedIn accounts.  This will increase your search engine ranking while also showing a more personal side of your company to customers.

These are three of the steps that you can take to utilize SEO practices on your company’s website.  Sound like a major hassle?  If you do not feel up to the task of implementing and maintaining continually evolving SEO practices, then trust a digital marketing company with experience and proven SEO results.  We at GTK Analytics are ready to jumpstart your company’s SEO and online marketing strategy.  Contact us to learn what we can do for your company today.

The Importance of Owning Your Own Agency Website

The Importance of Owning Your Own Agency Website

Why your insurance agency should invest in a website.

Does your insurance agency have a website? It’s a question that shouldn’t even need to be asked in 2018, yet many agencies go without their own website. Unfortunately, if we include independent insurance agencies with small businesses, roughly one-third of them don’t even have a functioning website of their own. This can be a real problem for sales, reputation, and everything else in between. In today’s competitive digital age, having a great insurance agency website is non-negotiable. If you’re still on the fence, let us explain why it’s so important to own your agency website.

A website helps you to stand out.

When was the last time you heard someone use the Yellow Pages? Although this book might still get delivered, chances are it isn’t being used regularly. This is because people can find businesses they need through online searches. For insurance agencies, having information readily accessible means that consumers are more likely to get in touch. Many people shopping for insurance choose to forgo the phone call and look online for information they need. There’s a slight chance they might call you if they can’t find your website, but it’s likely they’ll move onto the next insurer instead.

You need to look credible in the industry.

Consumers are going to spend a lot of time researching and asking questions before they decide to make a purchase, especially when it comes to something as important as insurance. No one wants to work with an agency that handles claims poorly or that doesn’t follow through on their promises. A great website gives your agency legitimacy. If you look professional and credible, consumers are going to take your business more seriously. When was the last time you personally worked with a company that didn’t have their own website?

Digital presence is important.

Through a website, your digital presence grows. A well-designed site is the start of marketing, building brand awareness, learning about your target market, and much more.

It’s time for your insurance agency to receive a website that boosts your business. Let the experts at GTK Analytics help. Our dedicated team is ready to assist you with all your needs! From web design and development to digital marketing strategies, we have you covered. Contact us to get started today.

3 Reasons Your Insurance Agency Should Invest in Digital Marketing

3 Reasons Your Insurance Agency Should Invest in Digital Marketing

Why your insurance agency should invest in digital marketing.

More and more businesses are starting to realize the endless benefits that digital marketing can bring. Even so, there are many insurance agencies that seem reluctant to take the plunge and make the investment. Digital marketing is one area your business can really excel in and see almost immediate return-on-investment. Whether your agency is looking to attract millennials, empty-nesters, specialty service users, or increase brand awareness, there are many ways digital marketing can take your agency to the next level. We’ve picked out a few of the major reasons why you should invest in insurance agency marketing.

  • It’s a mobile world

There’s no doubt about it – smartphones have revolutionized the way we go about our daily lives. More and more consumers are searching for businesses and services online. That is why it’s more important to make sure your website is optimized for mobile devices, meaning that it looks good and operates effectively on smartphones, tablets, laptops, and computers.

  • Customers expect businesses to have a digital presence

Would you inquire about a business that had a website and social media sites or one that had neither? In today’s market, businesses are expected to have an online presence. If a prospect can’t find you or your website has a copyright from the early 2000’s, they are likely to move onto the next agency that has updated their blog and social media just last week. If you’re looking to resonate and connect with today’s customer, your online presence should be up to scratch.

  • Your business can be open 24/7/365

Consumers expect that they can go online, do research, make buying decisions, and purchase online 24 hours a day. With the right digital marketing plan and well-constructed website, your agency can be open 24/7, 365 days a year.

A digital marketing plan should consist of a modem, responsive, fast-loading website, social media sites, email marketing campaigns, optimization, and monthly blogging. At GTK Analytics, we can help.  Our experienced team is ready to assist you with all of your insurance agency web design and other online marketing needs. Contact us to get started today.

News Letter




Archives