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3 Reasons Why Your Real Estate Business Needs a Blog person reading a blog on a tablet having a cup of coffee

3 Reasons Why Your Real Estate Business Needs a Blog

Blogging for Real Estate Agencies

You’re passionate about helping clients find their perfect home or sell their home for more. But even with all of that drive and long hours, it’s hard to get qualified leads. Sound familiar? If so, your real estate agency may need a boost of website traffic to convert visitors to clients. Your agency could benefit from a blog. It’s a cost-effective and efficient way to drive more traffic to your site so that you can capture clients and make sales. Take a look at why your real estate agency needs a blog on the website.

  • Improves your website’s SEO

Search engine optimization, or SEO, is a term that includes all elements (technical and creative) meant to increase visibility in search engines, drive traffic, and improve rankings. A great way to improve your website’s SEO ranking is to have an active blog that targets specific SEO keywords that relate to your real estate business and clients.

  • Shows you as an expert in the market

A blog is a great way to build authority in your market and rise above competitors. Provide your audience with engaging information about real estate processes and tips that will have them coming back to learn more. If you do this right, your blog will become a must-read guide for all sellers and buyers in your area.

  • Generates leads and increases your book of business

The most posts (and pages) a site has, the higher potential it has of getting leads. Therefore, more buyers and sellers are visiting your page, and may contact you to work with your agency. Regular blog content can help to improve your website visibility, get seen by potential clients, and increase your conversion rate.

Ready to create a successful blog for your business, but not where to begin?  Then turn to the experts at GTK Analytics. Our experienced professionals are ready to assist you with all your digital marketing needs today.

Marketing Tools Real Estate Agents Need in 2019

Marketing Tools Real Estate Agents Need in 2019

Real Estate Agents – Are You Using These Resources?

As a real estate agent, you know what the industry is full of hot competition. You may also be aware that the real estate industry has changed over the years, working with a new generation of home buyers, relying on social media networks, and marketing online rather than in newspapers. The digital age has opened new doors for marketing to potential clients, and it continues to offer new opportunities for buyers, sellers, and real estate agents alike. As a real estate agent in 2019 looking to succeed, make sure that you have these necessary marketing tools.

  • A stand-out website

Having an online presence is no longer an option in today’s landscape, it’s a must. Aside from digital marketing, analytics, and social media, having a website is crucial to engaging the online customer. Studies show that most potential home buyers start their search online. That means before they even begin the home buying or selling process, they are becoming familiar with agents and agencies. Undoubtedly, your website should look good. However, a stand-out website helps you to stand out with clients. Make sure to include high-resolution imagery, user-friendly navigation, and search options that allow them to move through your listings with ease.

  • Social media campaigns

Real estate marketers can benefit significantly from social media campaigns. Since many generations now prefer digital communications, you should take advantage of that. With social media, you can send out market and listing updates with ease, as well as target ads to specific demographics that help you get noticed. If you’re not implementing social media strategies, you could be missing out.

  • A consistent blog

Home buyers and sellers like to work with agents that show they know the community and are an expert in their industry. A blog on your website helps you to look the part to draw in clients. Blogs are engaging, meaning that you could prove to be a valuable real estate resource in your community. In turn, people see your brand as familiar and knowledgeable.

If you’d like advice on setting up the best real estate marketing plan, contact GTK Analytics. We specialize in marketing for real estate professionals. Let us put our knowledge, resources, and manpower to work for you!

How Does SEO Grow Your Small Business?

How Does SEO Grow Your Small Business?

Small Businesses and the Power of SEO

Small businesses should focus on implementing marketing strategies that will increase brand awareness and revenue. However, it’s likely that, as a small business owner, you have your hands full with a variety of duties. Because of your limited time and funds, you may not think that you should do much marketing at all. Fortunately, businesses of all industries and sizes can benefit from SEO. Here’s why your small business should consider investing in SEO marketing:

  • SEO helps you to stay competitive

Chances are your competitors are already using dynamic SEO strategies. This means that when your potential customers search for keywords that are relevant to your business, they will find your competitors, not you. If you choose not to use SEO, you could be missing out on many clients visiting your website.

  • It helps you to reach the right customers

Whether your business appeals to the majority or a minority, you want to be sure it’s seen by the right people who will take action and contact you. By using SEO, you choose a keyword that is relevant to your business so that when users search for that keyword, they come across your business. That means you’re being seen by interested parties.

  • It improves brand awareness

Even if you show up at the top of someone’s search results, there is no guarantee that he/she will click on your website. However, your brand’s presence alone may be enough to increase brand awareness. In essence, you can’t always convert the customers that are searching for keywords relevant to your business, but you can still make them aware of who you are.

Now you know just a few of the key benefits of SEO, you may be wondering where to start. Fortunately, the team at GTK Analytics can help! Talk to our experts to learn how our SEO strategies can help your small business reach success.

website content creation

How to Use Content to Make Your Website More Actionable

Tips for making your website’s content more valuable for readers.

When discussing content marketing, many get caught up on SEO strategies and optimizing their website’s content to reach as many people as possible.  However, what is sometimes overlooked is the actual quality of the copy you produce for your site; specifically, the actionability of your content.  Actionability refers to the value that readers can derive from your content.  To be actionable, your site’s copy must be specific, engaging, trustworthy, and actually useful to your readers’ everyday lives.  However, creating actionable content for your website is easier said than done.  Want to offer your website visitors value, but not sure where to start?  Then try out these suggestions to improve the quality and actionability of your site’s copy.

1) Offer Examples Frequently

One way to make your content more engaging is by using real-life, or relatable examples to back up the points that you offer.  This strategy is particularly useful when you are offering tips or advice to your readers.  When you illustrate how your advice applies to real-world situations, you are demonstrating that it has real value to the reader, and shows them how they can benefit from implementing it.

2) Make Use of Visuals

Content doesn’t always refer to written copy.  It also encompasses visual forms of media such as infographics, pictures, videos, webinars, and so on.  For many people, reading through a block of text is unappealing, and they skim through it at best.  To ensure that you are getting your points across clearly, consider using visual cues to keep your readers engaged.  By supplementing text posts with pictures or small video clips, you can maintain your website visitors’ interest and ensure that they are actually absorbing the information that you are offering.

3) Focus on the Essentials

In your quest to offer more actionable content, it’s important that you do not get too bogged down with the specifics.  In other words, you should not get so caught up in your explanations that you lose sight of the overall goals of your post.  When deciding which points are most actionable, ask yourself these questions:

  • Is it going to add value to the end goal of the content piece?
  • Do the readers really need to know about it?
  • What is the worst thing that could happen if you included a certain action?
  • Are all the actions in the post consistent with each other?

This is some of the advice that you should keep in mind when trying to make your website’s content more actionable.  Do you need help with your site’s content marketing or other digital marketing needs?  Then contact the team at GTK Analytics.  As experts in the fields of web design, web development, and digital marketing, we have the experience and resources to make your company’s website a success.

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