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SEO tips for your website

3 Tips for Designing an SEO-Friendly Site

Try out these suggestions to make your website SEO ready.

Even if your website looks and functions beautifully, this doesn’t necessarily translate into increased web traffic.  Just because you have an attractive, user-friendly website doesn’t mean that people know it exists.  This is why implementing SEO strategies on your site is so important.  Good optimization practices will ensure that your website is ranking high on search engine result pages and reaching a broader audience.  But how can you use SEO practices to boost your site’s web traffic?  Here are three tips for designing an SEO-friendly site.

1) Optimize Your Images

Many website developers only take the time to optimize the text on their website.  However, they forget that their site’s images can also be optimized to increase their search engine rankings.  When choosing images for your site, make sure that you do not select images that are too large.  Images that are too big will make your site load slowly which will negatively impact your performance on result pages.  Additionally, when you place pictures on your page, make sure that the image is actually relevant to the text of the page.  The more relevant an image is, the better your site will rank.

2) Use Keywords in a Variety of Places

Many people know that they need to include SEO keywords in the actual copy of their site; however, they neglect other areas.  Keywords can be incorporated in image tags, title tags, H1 tags, website slogans, meta descriptions, URL’s, internal links, and in so many other major website elements.  Of course, by including a variety of keywords in these various elements of your website, you can help your site trend more effectively.

3) Integrate Social Media into Your Site Design

Search engines place a certain amount of value on social media.  So, by incorporating social media elements into your website’s design, you can improve your site’s rank.  Make sure that your site features links to all your company’s social media accounts, such as its Facebook, Twitter, Pinterest, and LinkedIn accounts.  This will increase your search engine ranking while also showing a more personal side of your company to customers.

These are three of the steps that you can take to utilize SEO practices on your company’s website.  Sound like a major hassle?  If you do not feel up to the task of implementing and maintaining continually evolving SEO practices, then trust a digital marketing company with experience and proven SEO results.  We at GTK Analytics are ready to jumpstart your company’s SEO and online marketing strategy.  Contact us to learn what we can do for your company today.

The Value of Outsourcing Marketing for Your Insurance Agency

The Value of Outsourcing Marketing for Your Insurance Agency

Why your insurance agency should consider handing off marketing to an agency.

In all truth, most insurance agents can land a sale easily once a prospect is in front of them. The whole issue is to get a consumer to listen. Sure, your agency can read up on marketing or take a course or two, but the fact is that marketing your agency takes a dedicated effort. Insurance agency marketing isn’t standard marketing, either. It takes time and effort to develop a marketing strategy that produces effective results. Take a look at a few reasons why outsourcing your marketing needs provides a lot of value to your agency.

Marketing agencies are good at what they do.

A marketing team can assist you in the same way that you assist clients every day. You may lack relevant experience to think of and execute specific marketing tasks. Although you can probably do it on your own, a marketing team have the expertise and knowledge to handle your needs efficiently. At the end of the day, the best results you get from marketing will be from experts who know what to do.

It’s cost-effective.

It’s a common myth that outsourcing marketing to an agency is too expensive for the smaller insurance agencies. The first issue with this concept is that it implies you don’t value your own time nearly enough. It may seem like you’re hiring people to do something that you could be doing, but actually, you are freeing up your time so that it can be better spent elsewhere.

They understand what it takes.

Digital marketing is ever-changing. This means that a strategy that was used last year may be completely irrelevant and ineffective today. It takes more than reading a blog post or taking a short class to understand the ins and outs of marketing. It involves diving deep into the industry and understanding how and which trends influence change. Marketing agencies have this knowledge in hand, meaning you don’t have to spend countless hours trying to understand and keep up with marketing demands.

At GTK Analytics, we can help your insurance agency reach new heights. Our experienced team is ready to assist you with all of your insurance agency web design and other online marketing needs. Contact us to get started today.

The Importance of Owning Your Own Agency Website

The Importance of Owning Your Own Agency Website

Why your insurance agency should invest in a website.

Does your insurance agency have a website? It’s a question that shouldn’t even need to be asked in 2018, yet many agencies go without their own website. Unfortunately, if we include independent insurance agencies with small businesses, roughly one-third of them don’t even have a functioning website of their own. This can be a real problem for sales, reputation, and everything else in between. In today’s competitive digital age, having a great insurance agency website is non-negotiable. If you’re still on the fence, let us explain why it’s so important to own your agency website.

A website helps you to stand out.

When was the last time you heard someone use the Yellow Pages? Although this book might still get delivered, chances are it isn’t being used regularly. This is because people can find businesses they need through online searches. For insurance agencies, having information readily accessible means that consumers are more likely to get in touch. Many people shopping for insurance choose to forgo the phone call and look online for information they need. There’s a slight chance they might call you if they can’t find your website, but it’s likely they’ll move onto the next insurer instead.

You need to look credible in the industry.

Consumers are going to spend a lot of time researching and asking questions before they decide to make a purchase, especially when it comes to something as important as insurance. No one wants to work with an agency that handles claims poorly or that doesn’t follow through on their promises. A great website gives your agency legitimacy. If you look professional and credible, consumers are going to take your business more seriously. When was the last time you personally worked with a company that didn’t have their own website?

Digital presence is important.

Through a website, your digital presence grows. A well-designed site is the start of marketing, building brand awareness, learning about your target market, and much more.

It’s time for your insurance agency to receive a website that boosts your business. Let the experts at GTK Analytics help. Our dedicated team is ready to assist you with all your needs! From web design and development to digital marketing strategies, we have you covered. Contact us to get started today.

what makes and insurance website successful

Components of a Successful Insurance Website

Learn about the basics of creating and maintaining a successful insurance website.

Your website is often the first introduction that customers have to your insurance agency.  This is why it’s so important that your website is well-designed, easy to navigate, and actually useful for visitors.  The most successful sites are so appealing that they convert casual visitors into actual clients with just a few clicks.  But which elements are most important when it comes to effective insurance agency web design?  Here are some of the components of the most successful insurance sites.

Professional Design

First things first, successful insurance sites utilize clean design elements that are appealing without being overwhelming.  Not only should a site’s aesthetic capture the essence of your brand, but it should also be pleasing to the eye and consistent throughout the entirety of the site.  Websites that look cluttered or outdated will give visitors a poor impression of your agency and could result in them immediately clicking away from your site.

Easy Navigation

It’s also important that your site be easy for visitors to use.  This means that your site must load quickly and be accessible on both desktops and mobile devices.  Additionally, the information on the site should be organized logically and should be easy to get to.  If your agency’s site is difficult to use, then visitors will have no qualms leaving it in favor of a competitor’s more navigable website.

Value to the Visitor

Finally, your agency’s website must offer information and insights that are actually useful to its visitors.  This means that your agency’s services should be laid out logically and explained in clear, concise language.  Additionally, the best sites also include sections that offer visitors industry insights, advice, and other valuable information.  Not only will useful content attract more visitors to your site, but the continued creation of such content will establish your site as a trusted resource for consumers.  This will keep potential clients coming back time and time again.

These are some of the components that you need to consider when developing your insurance agency web design strategy.  Do you need assistance with creating and maintaining a successful site for your agency?  Then turn to the experts at GTK Analytics.  Our dedicated team is ready to assist you with all your needs.   From web design and development to digital marketing strategies, we have you covered.  Contact us to get started today.

content marketing in your digital strategy

Embracing the Use of Content in Your Digital Marketing Strategy

Here’s why it’s time to incorporate content marketing as part of your digital marketing strategy.

As a business owner, it is your responsibility to ensure that your company is attracting new opportunities and reaching a target audience.  This is why it’s so important that your business has an effective digital marketing strategy in place.  If your marketing strategy does not include content marketing practices, then you are missing out on a huge opportunity to appeal to and draw business from a larger audience.  Here’s what content marketing can do for your company. 

What is content marketing?

According to the Content Marketing Institute, content marketing is “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.”

In other words, content marketing is the creation of content (written, video, and graphic) to draw attention to a business.  Rather than outright advertisements for your products and services, content marketing strategies use engaging and relevant content to drive web traffic towards your site.  From there, continued production of quality content keeps visitors coming back and makes them more likely to use your business’s services.

How do I use content marketing?

The most effective content marketing strategies follow three main rules.  First, content must be useful and engaging.  Your content must have a purpose and must actually offer information that a reader finds relevant to their own life.  Second, content creation must be consistent.  Consistency is important because it keeps visitors coming back to your site time and time again and it helps to establish you as an industry expert and trusted resource.  Finally, content must be original.  Simply regurgitating old content will bore your audience and may actually harm your site’s web rankings.  Many search engines will rank sites with duplicate content lower on their result pages, which will affect your business’s visibility and your ability to draw visitors in.

Why should I use content marketing?

In short, content marketing is good for your business’s bottom line.  Businesses that engage in a content marketing strategy experience increased sales, brand recognition, and web traffic.  Ultimately, using content marketing practices is a great, more direct way to appeal to and attract an interested consumer audience.

It’s no secret that engaging in an effective content marketing strategy can be time-consuming and confusing.  If you are not sure where to start, then get in touch with the experts at GTK Analytics.  Our experienced team is ready to assist you with all your business’s digital marketing needs.  Contact us to learn more about our unparalleled services today.

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