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why it pays to update your insurance website

Why Your Insurance Website Needs an Update

Here are some of the benefits associated with giving your website a facelift.

If you are in work in insurance, then you know how competitive the industry can be.  This rivalry ramps up considerably online where agencies and brokerages fight to drive web traffic, generate leads, and gain new clients.  Amidst this stiff competition, the best way for your agency to stand out is with a well-designed, optimized, and aesthetically pleasing website.  Here’s how fresh insurance web design could benefit your agency.

  • Better First Impression

When your website is outdated, disorganized, and difficult to navigate, then this leaves visitors with a poor impression of your agency.  Redesigning your website to look more contemporary and perform more intuitively will immediately draw visitors in.  Additionally, when your site offers useful information in easy-to-consume formats, you will increase the chance of casual visitors becoming regular audience members, and eventually clients of your agency.  In short, investing in a website redesign will ensure that your agency as perceived as professional, organized, and trustworthy.

  • Wider Audience

During your insurance web design, it’s important to optimize your site for mobile use.  Additionally, you should also be sure to link your agency’s various social media accounts back to your new site.  Taking these steps will ensure that your site reaches a larger audience of interested parties than ever before.

  • Decreased Load Times

Slow websites have no place in the current digital landscape.  If your insurance agency’s current site is inefficient to use, then visitors won’t bother waiting around.  This is why it’s important that you redesign your website using newer platforms and technologies that allow for faster load times and more seamless transitions.  Making this improvement will ensure that your site remains appealing to your visitors.

These are some of the reasons why you should update your insurance agency’s website.  Do you have additional questions regarding your insurance web design needs?  If so, then contact the experts at GTK Analytics.  Our dedicated team is eager to assist you with all your web design, SEO, content creation, and other digital marketing needs today.

 

social media for insurance agencies

Social Media Tips for Professionals in the Insurance Industry

Insurance brokers, try out these tips to be more social media savvy.

If you haven’t already incorporated social media into your insurance agency marketing strategy, then it’s imperative that you start now.  Because it offers businesses a unique opportunity to reach out to a larger audience and establish personal connections, social media has become a major player in the digital marketing game.  When it comes to marketing your insurance services, posting on social media platforms such as Twitter, Facebook, and so on can help you generate leads, increase brand recognition, and establish a solid client base.  Ready to develop a winning social media marketing strategy for your insurance agency?  Then here are some tips that you should try.

  • Update Regularly

The key to a successful social media marketing campaign is consistency.  The best way to reach an audience on any social media platform is by consistently showing up on their feed.  Make sure you update your various social media accounts on a daily to bi-weekly basis to ensure that you are remaining relevant.

  • Use Hashtags and SEO Practices

When posting on social media, you cannot get away with simply uploading a picture or block of text.  To ensure that your posts are generating attention, you should make sure that they are properly optimized and tagged with relevant keywords.  Taking this extra step will help interested parties find your page and will also help to draw traffic back to your agency’s main site.

  • Prioritize Relevancy

Every social media post that you create should relate to your industry or your specific agency.  Keeping your posts on-topic will help to create a stronger and more complete brand image while simultaneously ensuring that you do not post anything potentially controversial or damaging to your agency.

  • Redirect Back to Your Main Site

The point of using social media is to drive traffic back to your main website.  This is why your various social media accounts should be connected to your site.  Additionally, all your posts should include a link that invites your audience to learn more and redirects them back to your main insurance website.

  • Use Visual Media

While text posts are informative and a great way to distribute important information, visual forms of media tend to be more appealing to social media users.  This is why you should make use of videos, infographics, and pictures across all of your social media accounts.  Oftentimes, a single well-composed image will make more of an impact on your audience than 20 text-based posts ever could.

These are some of the social media suggestions that insurance professionals should try to promote their agencies.  Do you have additional questions about creating a successful insurance agency marketing plan?  If so, then contact the experts at GTK Analytics.  Our highly trained team is eager to assist you with all your web design, SEO, content creation, and other digital marketing needs today.

How Does SEO Grow Your Small Business?

How Does SEO Grow Your Small Business?

Small Businesses and the Power of SEO

Small businesses should focus on implementing marketing strategies that will increase brand awareness and revenue. However, it’s likely that, as a small business owner, you have your hands full with a variety of duties. Because of your limited time and funds, you may not think that you should do much marketing at all. Fortunately, businesses of all industries and sizes can benefit from SEO. Here’s why your small business should consider investing in SEO marketing:

  • SEO helps you to stay competitive

Chances are your competitors are already using dynamic SEO strategies. This means that when your potential customers search for keywords that are relevant to your business, they will find your competitors, not you. If you choose not to use SEO, you could be missing out on many clients visiting your website.

  • It helps you to reach the right customers

Whether your business appeals to the majority or a minority, you want to be sure it’s seen by the right people who will take action and contact you. By using SEO, you choose a keyword that is relevant to your business so that when users search for that keyword, they come across your business. That means you’re being seen by interested parties.

  • It improves brand awareness

Even if you show up at the top of someone’s search results, there is no guarantee that he/she will click on your website. However, your brand’s presence alone may be enough to increase brand awareness. In essence, you can’t always convert the customers that are searching for keywords relevant to your business, but you can still make them aware of who you are.

Now you know just a few of the key benefits of SEO, you may be wondering where to start. Fortunately, the team at GTK Analytics can help! Talk to our experts to learn how our SEO strategies can help your small business reach success.

website content creation

How to Use Content to Make Your Website More Actionable

Tips for making your website’s content more valuable for readers.

When discussing content marketing, many get caught up on SEO strategies and optimizing their website’s content to reach as many people as possible.  However, what is sometimes overlooked is the actual quality of the copy you produce for your site; specifically, the actionability of your content.  Actionability refers to the value that readers can derive from your content.  To be actionable, your site’s copy must be specific, engaging, trustworthy, and actually useful to your readers’ everyday lives.  However, creating actionable content for your website is easier said than done.  Want to offer your website visitors value, but not sure where to start?  Then try out these suggestions to improve the quality and actionability of your site’s copy.

1) Offer Examples Frequently

One way to make your content more engaging is by using real-life, or relatable examples to back up the points that you offer.  This strategy is particularly useful when you are offering tips or advice to your readers.  When you illustrate how your advice applies to real-world situations, you are demonstrating that it has real value to the reader, and shows them how they can benefit from implementing it.

2) Make Use of Visuals

Content doesn’t always refer to written copy.  It also encompasses visual forms of media such as infographics, pictures, videos, webinars, and so on.  For many people, reading through a block of text is unappealing, and they skim through it at best.  To ensure that you are getting your points across clearly, consider using visual cues to keep your readers engaged.  By supplementing text posts with pictures or small video clips, you can maintain your website visitors’ interest and ensure that they are actually absorbing the information that you are offering.

3) Focus on the Essentials

In your quest to offer more actionable content, it’s important that you do not get too bogged down with the specifics.  In other words, you should not get so caught up in your explanations that you lose sight of the overall goals of your post.  When deciding which points are most actionable, ask yourself these questions:

  • Is it going to add value to the end goal of the content piece?
  • Do the readers really need to know about it?
  • What is the worst thing that could happen if you included a certain action?
  • Are all the actions in the post consistent with each other?

This is some of the advice that you should keep in mind when trying to make your website’s content more actionable.  Do you need help with your site’s content marketing or other digital marketing needs?  Then contact the team at GTK Analytics.  As experts in the fields of web design, web development, and digital marketing, we have the experience and resources to make your company’s website a success.

signs it's time for a web redesign

Knowing When It’s Time to Update Your Website

Watch out for these signs that it’s time to revamp your company’s website.

In this day and age, you need to have a beautifully designed and user-friendly website in order to make your business a success.  While you may already have an existing site, it will not provide value to your company if your web design is outdated and inefficient.  But how do you know when it’s time for a major website upgrade?  Look out for these signs that it’s time for a website overhaul.

Your Website is Over 5 Years Old

While there’s no official rule regarding how often you should redesign your website, it’s important that your website stays up to date with the latest design and SEO trends.  Because there have been several major technological, digital marketing, and design innovations in the last couple of years, websites that are 5+ years are likely outdated.

Your Website is Not Optimized for Mobile Use

With approximately 52% of web traffic coming from mobile devices, it’s more important than ever that your site is designed to be mobile responsive.  Rather than attempting to retrofit your existing site to make it accessible on mobile devices, it’s far more efficient and effective to rebuild your website using a mobile-first approach.

Your Website is Difficult to Navigate

If your website is disorganized, slow to load, or otherwise difficult to use, then it’s time for a major redesign project.  This is because ineffective website design is a surefire way to lose visitors to your competitors.  When creating your updated site, make sure that you prioritize user experience, and you can expect to see an increased number of website visitors and conversions.

These are some of the signs that it’s time to upgrade your company’s web design.  Do you have additional questions regarding your business’s website or online marketing strategy?  If so, then contact the team at GTK Analytics.  We are ready to assist you with all your web design, web development, and online marketing needs today.

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