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Three Local SEO Mistakes to Avoid

Want Better Rankings? Avoid Making These Common Errors

There’s nothing quite as satisfying than reaching the top of the search engine rankings. Your site being forefront and center means that more potential clients see you and you have better authority on the web. It takes hard work to earn and hold that number one spot, which is why it’s so important that you’re doing everything you can to boost your local SEO rankings. To help you understand what hurts your score, here are some common errors to avoid.

Mistake 1: Not claiming all your listings

A few businesses have made the mistake of only claiming their Google My Business or Yelp profile but forgetting about the other listings that they could be claiming. By claiming all of your listings, it will help people find your business and build trust with search engines – while increasing your rankings.

Mistake 2: Incorrect or missing information

When you claim your listings, you should be sure that all of the necessary information is on each listing and is correct. You should check or add the:

  • Business name
  • Address
  • Phone number
  • Website
  • Categories
  • Hours
  • Description of business

If you have missing information or worse, incorrect details, you could be hurting your rankings without even realizing it.

Mistake 3: Not responding to reviews

Believe it or not but review signals account for fifteen percent of how Google ranks local businesses. Responding to reviews, whether they’re negative or positive, has many benefits. It shows that you’re an active business, promotes trust, and helps to improve your rankings.

If you want your company to be discoverable and actually succeed online, then it’s vital to invest in a high-quality website and optimized content. Need help with all that? If so, then turn to the experts at GTK Analytics. Our content creation and web development teams are ready to take your site to the next level.

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