Best Time to Post: Email Campaign Edition
Want to get more out of your next email campaign? Send it out at these times.
It’s not uncommon for businesses to send out an email campaign that gets a small average open rate. In fact, according to MailChimp report, companies of 50 people or fewer, see fewer than one in every four emails they send get opened. What’s more, the average click rate is less than 3 percent! Even so, email is a free way to get people’s attention, and those 3 out of 100 opens are 3 people that could turn into clients!
If you’re not quite satisfied with seeing your emails go unopened, know that your problem could be your timing. Get more out of your mass emails to clients by following this schedule from Kissmetrics’ recent study of email marketing timing.
6:00 to 10:00 a.m. These four hours mark when people are most likely to open consumer-based marketing emails. If you want to hit them with a great consumer focused piece, aim to drop it in people’s inbox when the sleep is still in their eyes.
10:00 a.m. to 12:00 p.m. People are working. Don’t send an email during these hours or it will end up at the bottom of inboxes, or in the trash.
12:00 to 2:00 p.m. Take advantage of the usual lunch break hours to hit people with relevant news and lifestyle emails.
2:00 to 3:00 p.m. That afternoon grind will leave your email completely ignored.
3:00 to 5:00 p.m. If your email is financially pertinent, send it now.
5:00 to 7:00 p.m. Want to communicate with other businesses? B2B promotions are best sent during this window.
7:00 to 10:00 p.m. As people settle into their evenings, they start to look for exciting info. Send out your promos now!
10:00 p.m. to 6:00 a.m. Don’t bother. This is a dead time, and very few emails get opened during these hours.
Still not getting the engagement you envisioned from your email campaign? Contact Stratosphere Marketing Solutions in Westlake Village, California. As digital marketing experts, we can help you put together winning email marketing pieces and send them out at the perfect time to hook future clients—and keep you at the forefront of your current clients’ minds. Call us today!