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3 Reasons Why Your Real Estate Business Needs a Blog person reading a blog on a tablet having a cup of coffee

3 Reasons Why Your Real Estate Business Needs a Blog

Blogging for Real Estate Agencies

You’re passionate about helping clients find their perfect home or sell their home for more. But even with all of that drive and long hours, it’s hard to get qualified leads. Sound familiar? If so, your real estate agency may need a boost of website traffic to convert visitors to clients. Your agency could benefit from a blog. It’s a cost-effective and efficient way to drive more traffic to your site so that you can capture clients and make sales. Take a look at why your real estate agency needs a blog on the website.

  • Improves your website’s SEO

Search engine optimization, or SEO, is a term that includes all elements (technical and creative) meant to increase visibility in search engines, drive traffic, and improve rankings. A great way to improve your website’s SEO ranking is to have an active blog that targets specific SEO keywords that relate to your real estate business and clients.

  • Shows you as an expert in the market

A blog is a great way to build authority in your market and rise above competitors. Provide your audience with engaging information about real estate processes and tips that will have them coming back to learn more. If you do this right, your blog will become a must-read guide for all sellers and buyers in your area.

  • Generates leads and increases your book of business

The most posts (and pages) a site has, the higher potential it has of getting leads. Therefore, more buyers and sellers are visiting your page, and may contact you to work with your agency. Regular blog content can help to improve your website visibility, get seen by potential clients, and increase your conversion rate.

Ready to create a successful blog for your business, but not where to begin?  Then turn to the experts at GTK Analytics. Our experienced professionals are ready to assist you with all your digital marketing needs today.

close up of man typing on laptop, when to redesign your website

Knowing When Your Real Estate Website is Due for a Redesign

Watch out for these signs that it’s time to update your real estate website’s design.

Anyone in the real estate business will tell you that image matters.  This is especially true when it comes to your business’s online image.  Because most property buyers will do online research before committing to a real estate agent or company, it’s incredibly important to make a positive impression.  However, you cannot appeal to potential clients with an unorganized and outdated site.  Not sure if you should redesign your site?  Then look out for these signs that it’s time for a web design overhaul.

Sign 1: Your Website is Not Optimized for Mobile Use

Over 80% of visitors use mobile devices to navigate the web.  If your real estate website is not optimized to work on mobile devices, then you are missing out on a huge population of potential clients.  Keep in mind that simply adjusting the size of your website’s pages does not count as mobile optimization.  Effective mobile optimization calls for completely redesigning your site to cater to the different navigational preferences of mobile device users.  So, make sure that your web developer keeps these differences in mind when optimizing your site.

Sign 2: Your Website Doesn’t Use SEO Keywords

SEO or search engine optimization refers to a set of practices designed to improve your website’s performance on search engine result pages.  Having a strong SEO strategy is important because, the better your website ranks on result pages, the more visitors and leads your company will receive.  If your real estate company is not currently making use of SEO keywords and strategies, then it’s time to redesign your site with these principles in mind.

Sign 3: Your Website is Cluttered and Disorganized

In the past, web developers would build cluttered pages that were overloaded with imagery and text.  Nowadays, best web design practices focus on creating clean, minimalist, and streamlined web pages.  If your website is still making use of flashy imagery, large blocks of text, clashing color schemes, or any other outdated web design tactics, then it’s time to upgrade your site.  By implementing modern web design tactics, you can create a professional and reliable brand image.

These are some of the things that indicate that it’s time for your real estate company to upgrade its web design.  Need help with your company’s web design or online marketing strategy?  If so, then contact the experts at GTK Analytics.  Our highly-trained team is ready to take your company’s online presence to the next level.

 

couple looking at laptop together, tips to keep website visitors engaged

Suggestions to Help You Lower Your Website’s Bounce Rate

Take these steps to reduce your bounce rate.

Your bounce rate is the percentage of website visitors who visit a single page on your site before leaving.  When people visit your site, you want them to interact and engage with it by exploring your various pages.  This is why having a high bounce rate is bad news.  To make matters worse, Google’s search algorithm looks at your website’s bounce rate when deciding when to feature your site on a results page.  The higher your bounce rate, the lower your site will rank on result pages.  Fortunately, there are things that you can do to keep your bounce rate low.  By implementing smart web design and a strong digital marketing strategy, you can capture the interest of web visitors and encourage them to explore everything that your site has to offer.  Take these steps to lower your website’s bounce rate

  • Create a Responsive Site

Today, website visitors are looking for instant gratification.  If your website is slow to load, then visitors will not think twice about exiting your site.  Additionally, as many internet users rely on their smartphones and other mobile devices to surf the web, it’s important that your site is optimized for mobile use.  By creating a responsive site, you can make a positive impression on visitors and keep them interested in diving deeper into your website.

  • Establish a Clear Navigation Structure

If your website is cluttered and designed in a confusing way, then you will have a higher bounce rate because visitors are not sure where to navigate on our site.  To prevent this from happening to you, it’s important that your site (particularly high-traffic landing pages) is laid out in a clear, organized way.  Make sure you clear your site of any broken links, clunky drop-down menus, artificial pathways, and other navigational annoyances that will cause your visitors to quickly lose interest.

  • Focus on Content Readability

Even if your website is quick-to-load and easy to navigate, this is not enough to keep visitors engaged.  The best way to appeal to a visitor’s interest is by ensuring that your website is filled with easy-to-read, original content.  Make sure that the text on your site is grammatically correct, concise, and filled with relevant information to avoid overwhelming readers.  Additionally, you should ensure that the content on your site is original to improve your SEO rankings.

These are a few of the things that you can do to lower your website’s bounce rate.  Do you need help implementing a smart web design or digital marketing strategy for your business?  If so, then contact the experts at GTK Analytics.  Our experienced team is eager to assist you with all your online marketing needs today.

How Real Estate Agents Can Win the Support of Their Local Communities, suggestions that you should try to give back to your community

How Real Estate Agents Can Win the Support of Their Local Communities

Real estate agents, here are some of the suggestions that you should try to give back to your community.

As a real estate agent, it is often difficult to find ways to separate yourself from your competition.  However, difficult does not mean impossible, and there are various things that you can do to generate positive attention for your brand.  For instance, making an effort to give back to your local community and serve those in need is a great way to endear yourself and attract more clients.  Here are some of the suggestions that you should try to give back to your community.

Pay It Forward

People want to support brands and businesses that give back to a worthwhile cause.  In fact, surveys have shown that 90% of consumers would actually switch over to brands that support a good cause.  So, by advertising that a portion of your real estate business’s proceeds is going towards a worthy cause, you can appeal to your community and feel good about your contributions.

Volunteer

For a more hands-on way to give back to your community, you and your staff should dedicate yourselves to volunteering.  When you go out on the front lines, you have the ability to meet and connect with other concerned members of the community.  This relationship building is a great opportunity to market your service and generate leads all while helping those in need.

Sponsor a Local Sports Team

If you do not have the time to volunteer regularly, you can still make an impact on your community by sponsoring a local youth sports team.  Oftentimes teams offer special sponsorship packages that promise to advertise your business’s name and services in return for your patronage.  Through your sponsorship, you can increase your business’s visibility while simultaneously giving young athletes the opportunity to improve and enjoy themselves.

These are some of the suggestions that you should try to give back to your community while attracting local clients.  Want another way to help your real estate business stand above your competition?  Then make sure you have a strong digital marketing strategy in place.  From web design to SEO optimization to custom content creation, GTK Analytics is your one-stop shop for all your business’s digital marketing needs.  Contact us to learn more about our services today.

marketing your real estate business on social media

How Social Media Advertising Can Help You Make the Most of Your Budget

Market your real estate business effectively and affordably on social media.

If you have a small marketing budget for your real estate business, then getting your name out there and actively competing can seem like an impossible task.  Fortunately, there are many ways to market your business without breaking the bank.  For instance, one of the most affordable forms of marketing is social media marketingCurious to learn how you can advertise on social media platforms and save your real estate business some money?  Here are some suggestions to get you started.

  • Set Goals

Before you can implement a social media marketing plan, you need to determine your goals for the campaign.  For instance, are you looking to drive brand awareness?  Generate new leads?  Change your brand image?  Depending on your goals, you will have to allocate your budget differently.  For instance, if you are trying to increase brand awareness, then you will create general advertisements to post on whichever platforms you are targeting.  This widespread approach will generally require a bigger budget.  However, if you are looking to increase sales, then your businesses might want to take a direct response approach to social media marketing.  Targeting certain audiences or individuals with direct messages is usually a more affordable way of marketing your company.

  • Create a Post Schedule

One of the reasons why social media marketing is so affordable is because anyone can post content on social media platforms.  For instance, it’s incredibly easy for a member of your staff to share an interesting article on Facebook, upload a funny photo to Instagram, or type out a quick update on Twitter.  If you are planning to have your staff post on behalf of your business, then make sure they adhere to a consistent schedule.  Posting too frequently could bore your audience, but posting too infrequently will not improve your business’s visibility.  To ensure that your business is a constant presence on your audience’s feed, you should have your team post anywhere from three times a week to every day.  As always, make sure that your staff follows company guidelines for the content that they post.

Because the majority of social media marketing can be handled in-house, it is an affordable and effective way of boosting your real estate business’s visibility.  Ready to create a successful social media marketing campaign for your business, but not where to begin?  Then turn to the experts at GTK Analytics.  Our experienced professionals are ready to assist you with all your digital marketing needs today.

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