Tips to Craft a Landing Page Design That Converts

Tips to Craft a Landing Page Design That Converts

Need an effective landing page? Take a look at these strategies to help.

You do loads of excellent marketing: ads, promos, contests, and so on. You send all that hard-earned traffic to your homepage where people lose the information sent from your ad, get confused, and leave. You need a landing page. Landing pages are important for sales – they’re where you direct your visitors when you want them to do something, such as sign up for an email list or fill out a quote form. Each landing page needs a single message and purpose. With a few tricks of the trade, you can craft a landing page that converts.

  • Get to the point

In today’s society, people have short attention spans, so you need to factor that in when you’re considering landing page creation. Online audiences tend to avoid reading through an entire page of information. However, they will scan the screen until they find what they’re looking for. Remember that people came to the page for a reason, so make sure you address it clearly and succinctly. Keep it brief but with all necessary and relevant information.

  • Use contrasting colors

The main call-to-action should always be clear on the page so people can’t miss it. One of the easiest ways to do this is to make use of contrasting colors. Make sure your buttons are a contrasting color to your background and surrounding text so they are easier to see. The ‘Submit’ button should not be hard to find!

  • Make forms mobile-friendly

We all know how important a mobile-friendly website is these days since it’s been an important factor for a few years now. As more people use their mobile devices to access information, your pages and forms should be mobile-friendly, too. If people have trouble filling out a form on your landing page, you can bet they aren’t going to take the time to go back later.

These are just a few tips to help you build a successful landing page for your website.  Sound overwhelming?  Then trust the creation of your custom landing page to the experts at GTK Analytics.  From professional website design to original content creation, GTK Analytics is the one-stop shop for all your digital marketing needs. Contact us to get started today.

How a Small Team Can Win Big in Content Marketing

How a Small Team Can Win Big in Content Marketing

You don’t need a big deal to deliver big results. Your small marketing pros can do the trick.

If your business is looking to build an engaged audience and you’re more interested in long-term marketing wins, content marketing can be one of the best strategies you can use. You may think that you need a large team at your disposal to generate business, but even the smallest of teams (who know what they’re doing!) can win big.

Think Long-Term

When it comes to content marketing, you can’t think short-term. Successful marketing campaigns should be developed for the long-haul. Though you can use content to build brand awareness and your audience, you won’t generally see immediate results like you would with email marketing or pay-per-click advertising.

Be aware that results may take time. If you have a limited online presence, it could be as much as a year and a half of consistent content marketing before you see the results. In this case, creating big wins means you have to plan months in advance and always think about the long-term goal.

You’ll want to first determine how well your current set up is performing. Collect analytics in a spreadsheet, including web traffic stats (bounce rate, unique visitors, return visitors, etc.), social traffic (shares, comments, mentions), email subscriber numbers, keyword rank, and so on. If you haven’t invested in any kind of analytics or marketing software, you may have to manually acquire this information. Once you have the stats in front of you, you can outline your goals and next steps.

Outsource Your Marketing Needs

You may want to dedicate all your time to content marketing. The reality is that there are only 24 hours in a day, and only so much that you can do. Content marketing can add hours and hours of work to your already long list of things to do, forcing you to burn the candle at both ends. Instead, you can outsource your content marketing needs to a team who can directly help your business execute your strategy. Working with digital marketing professionals enables your business to reach a larger audience and saves you from spending extensive time and money by hiring your own team.

Content marketing is a marathon, not a sprint. Sound like a lot of work? Luckily, you can find the right team of professionals to handle your content marketing needs. At GTK Analytics, we know what makes your audience wants. Our highly-trained team is ready to assist you with all your content marketing needs. Contact us today to see how we can help your agency.

What Are Backlinks and Why Are They Important?

What Are Backlinks and Why Are They Important?

What your business should know about backlinks.

As a business owner, you’re probably aware that search engines like Google consider some factors when ranking your website. Your website should already contain high-quality content and well-written content to optimize your search engine optimization (SEO). To continue boosting your page rank, your next step is to integrate some high-quality backlinks.

Backlinks are an integral part of any long-term SEO strategy, and when implemented effectively, these can be a strong driver of website traffic. Internal links and external links are forms of backlinks. These are created when one website links itself to another. An internal link is a backlink that you generate, such as directing visitors to another website. You’re providing useful information for visitors, but you also risk driving them away. Try to use these sparingly. External links are conceived by other sources, not on your website. Other blogs, retailers, and businesses could link to your website, driving traffic there. This is referred to as ‘earning’ backlinks because it’s a link-building opportunity that enriches your site and demonstrates that your peers respect you.

Backlinks are essential for SEO campaigns because when another website links to another, search engines will take it as a sign that the website being linked is safe and important for the topic being searched. We all know that being in Google’s good books can help to put a site on the map – quite literally. When a website backlinks to your page, search engines will add a mark that your website is worth looking into, thereby boosting its search visibility.

Where users come across your link is important, too. Search engines highlight links that are included in other’s written content as more relevant to an overall website. Search engines reward authentic backlinks that work to help guests find information that is genuinely useful to them.

Backlinking is important for your digital marketing strategy. Establishing and maintaining a successful SEO and digital marketing strategy is no easy task. Luckily, the experts at GTK Analytics have the experience and resources to assist you with all your digital marketing needs.  Contact us today to see what we can do for your business.

Benefits of Email Marketing

Top Benefits of Email Marketing

Solid ways in which your business can benefit from the use of email marketing.  

Email marketing is a powerful digital marketing strategy that millions of businesses use efficiently to increase their website’s traffic and to generate sales. If you’ve ever bought from an online store, then the chances are you were signed up to their email list. But it’s not just retailers that can make use of email marketing. Whether you’re a large business, small business, retailer, insurance agency, restaurant, real estate agency, nonprofit or anywhere in between, here are the main benefits of using email marketing in your business.

You send out personalized messages

Email marketing allows businesses to completely personalize the messages sent out to subscribers. Instead of sending out a generic email, you can include certain personalization such as the subscriber’s name. When this is included in the subject line of the email, it can be particularly eye-catching for the reader. It may not sound like a big deal, but it’s been proven that personalization can increase conversions.

You can track engagement and measure results

One of the biggest benefits of email marketing has to be the ability to track user engagement. You can see how many of your emails were opened and clicked on. This valuable information gives you detailed insight into how well your emails are doing and what your subscribers want to see more of. Without feedback and data on your marketing campaigns, you’re effectively shooting the dark.

It’s a great return on investment

Email marketing needn’t strain a business financially. Since it only requires a small amount of cash to get started, your return could be substantial. Once you give email marketing a try, tweak your campaigns so that they are successful, and continue to engage your audience, you’ll see why it’s one of the most popular methods used by online businesses. Email marketing is not only simple; it’s highly profitable.

Do you need assistance with your digital marketing strategies? At GTK Analytics, we know what your audience wants. Our highly-trained team is ready to assist you with all your email marketing needs. Contact us today to see how we can help your business.

creating a strong brand image

Opportunities for Promoting Your Insurance Agency Brand

Here are some of the events or accomplishments that you can use to promote your brand.

If you run an insurance agency, then you know how important it is to create a strong brand image.  However, simply making a name for yourself isn’t enough; you need to continue to promote your brand in order to achieve visibility and recognition.  But how can you promote your brand?  While having a solid insurance agency marketing strategy is a fantastic place to start, there are several opportunities that you should take advantage of to get your brand out there.  Here are some of the opportunities you should take advantage of while promoting your insurance agency brand.

Major Agency Changes

Anytime there is a major change in your agency you should take advantage of this news to promote your agency’s brand.  Sharing this company news is a great chance to keep current customers informed and attract the attention of potential clients.  For instance, examples of major company changes include:

  • Company anniversary
  • Company merger
  • Company move
  • Company name change
  • New website launch

Community/Charity Work

Another great way to promote your agency is by posting about recent community efforts or charity work that your agency has been involved in.  For instance, you could talk about a recent donation your agency made, a recent volunteer event that your agency sponsored, and so on.  By highlighting the good work that your agency does outside of the insurance industry, you will create an authentic company image.  Potential customers will choose to support your agency because, in doing so, they feel like they are doing something good for the wider community.

New Offerings

Your agency should also post about any new offerings that customers can enjoy.  For instance, you should post about new online services that you offer, new carriers, new programs, and so on.  Additionally, you should also promote your business as it takes steps to expand it service locations.  For instance, if you are now offering coverages in a new state, then you should definitely get this news out there.  This will let existing customers know about the new things they have access to, while simultaneously showing potential customers everything they could have if they choose your agency.

These are some of the opportunities you should take to promote your agency’s brand.  Remember, another important part of promoting and marketing your agency is having the right digital insurance agency marketing plan in place.  For assistance with all your agency’s online needs, contact the experts at GTK Analytics.  Our dedicated team has the experience and resources to help your agency expand.

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