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The 3 Pillars of SEO in 2014


The 3 Pillars of SEO in 2014

As you may already know, a solid SEO strategy is the difference between your business being visible online and getting lost in thousands of other businesses trying to stand out. With Google’s ever changing algorithms, we understand it can be difficult to know what is truly effective here and now.

In 2013, success hinged on businesses putting together great content, credible links, along with social signals stemming from none other than social media platforms. Each of these pieces supported the other, and provided a great deal of value to the audience, all the while building the content suppliers authority.

In 2014, the trend continues on, although heavily backed with a giant stamp of approval from Google and their latest search algorithm implementation of “Hummingbird.” In short, those that distribute original content that can be easily shared on social media platforms are the businesses that stand out from the crowd at the end of the day. The trick is this: Regularly posting appropriately key worded content that is most relevant to your industry and the searches being placed by your audience members win.

 While creating your marketing plan for your business this year, keep in mind the three pillars of SEO that will help you and your business shine like a diamond in the rough alongside Google’s “Hummingbird”:

1. Content. Content. Content.

Join Google’s team and help them provide engaging, quality, relevant content to their audience. If you do, they recognize this on a daily, weekly, and monthly basis, and reward you for it by helping you stand out from your competitors on their search engine.

2. Links.

Syndicate your content to major, reputable sites to generate traffic to your own. As an example, Stratosphere syndicates our material to some of the top sites in the world: Facebook, Twitter, Google+, and Linkedin.

3. Social Media.

Make everything you do in your business’ online  marketing strategy incorporate social media in one way or another. Interact in social media channels, build your brand with consistent branding across your platforms, and most importantly, make your content easy to share.

If you find that you don’t have a point person in your office to do this for you, or just feel overwhelmed by all of this, don’t forget to give your friends at Stratosphere a call. We’d love to help you and would be happy to provide you several affordable options that we provide hundreds of small businesses across the country with.

Happy New Year!

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